Hospitality and tourism marketing specialist with expertise supporting hotels, travel experiences, lifestyle brands, and tourism businesses. Combines social media strategy, content creation, influencer marketing, and digital advertising to increase visibility, engage audiences, and drive bookings through performance-led storytelling. Skilled in leading end-to-end social media and influencer ecosystems: content calendars, community management, creator partnerships, UGC scaling, paid social (Meta ads), and data-driven reporting. Experience spanning global campaigns across multiple hotel brands and premium event activations, with strong emphasis on brand voice, consistency, and measurable results.

Hospitality and tourism marketing specialist with expertise supporting hotels, travel experiences, lifestyle brands, and tourism businesses. Combines social media strategy, content creation, influencer marketing, and digital advertising to increase visibility, engage audiences, and drive bookings through performance-led storytelling. Skilled in leading end-to-end social media and influencer ecosystems: content calendars, community management, creator partnerships, UGC scaling, paid social (Meta ads), and data-driven reporting. Experience spanning global campaigns across multiple hotel brands and premium event activations, with strong emphasis on brand voice, consistency, and measurable results.

Available to hire

Hospitality and tourism marketing specialist with expertise supporting hotels, travel experiences, lifestyle brands, and tourism businesses. Combines social media strategy, content creation, influencer marketing, and digital advertising to increase visibility, engage audiences, and drive bookings through performance-led storytelling.

Skilled in leading end-to-end social media and influencer ecosystems: content calendars, community management, creator partnerships, UGC scaling, paid social (Meta ads), and data-driven reporting. Experience spanning global campaigns across multiple hotel brands and premium event activations, with strong emphasis on brand voice, consistency, and measurable results.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Intermediate

Work Experience

GLOBAL SOCIAL MEDIA & INFLUENCE MANAGER at ACOR / Paris
July 1, 2026 - Present
Led end-to-end social and influencer marketing across hospitality portfolios and supported premium tourism/corporate activations. Oversaw social content strategy, influencer and UGC marketing, Meta Ads execution, and reporting. Drove performance across brands through owned content strategy and editorial planning across major social platforms; scaled influencer/UGC partnerships and ensured measurable engagement and booking outcomes. Coordinated events and digital communication materials to strengthen visibility and lead generation.
GLOBAL SOCIAL MEDIA & INFLUENCE ASSISTANT at CORP / Brand environment (ACOR / Paris)
July 1, 2025 - June 1, 2026
Coordinated content production and editorial planning across Instagram, TikTok, and LinkedIn for hospitality brands. Contributed to launches and amplification of global social media campaigns; supported awareness, engagement, and community growth for multiple brand initiatives. Assisted with influencer collaboration management and performance analysis to inform content strategy and campaign optimization across brands.
LAURIANE COOREMAN SOCIAL MEDIA & INFLUENCE MANAGER at Aurelia / Cooreman (La u r i a n e Co o r e m a n)
January 1, 2025 - July 1, 2025
Supported hospitality, travel, lifestyle, and tourism brands through social media strategy, content production, influencer/UGC marketing, and digital advertising. Coordinated editorial calendars across Instagram, TikTok, and LinkedIn; helped create 1,000+ social-first assets and launched/amplified global social campaigns across priority and emerging brands. Managed end-to-end influencer collaborations, analyzed performance metrics and emerging trends, and used insights to optimize content strategy. Led social media strategy across multiple hotel brands with consistent positioning/brand voice and KPIs-based performance tracking.
Communication & Events Assistant at COR | Paris (Remote / Hybrid)
September 1, 2022 - September 1, 2024
Supported communication and events activities, including wine tourism and corporate event coordination (château visits, tastings, press events, and influencer activations). Managed logistics and stakeholder relationships; created corporate communication materials and digital content (email and push notification campaigns and SEO-optimized articles). Supported influencer marketing and produced multi-channel photo/video assets during events to strengthen brand awareness, engagement, and storytelling.

Education

Master of Science at INSEEC Business School
September 1, 2022 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Education