Hospitality and tourism marketing specialist with expertise supporting hotels, travel experiences, lifestyle brands, and tourism businesses. Combines social media strategy, content creation, influencer marketing, and digital advertising to increase visibility, engage audiences, and drive bookings through performance-led storytelling.
Skilled in leading end-to-end social media and influencer ecosystems: content calendars, community management, creator partnerships, UGC scaling, paid social (Meta ads), and data-driven reporting. Experience spanning global campaigns across multiple hotel brands and premium event activations, with strong emphasis on brand voice, consistency, and measurable results.
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