Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Dynamic leader who’s been successful across startups, corporations, nonprofits, and academia. Most recently, I built and led a cross-functional UX & marketing research unit for the California Community Colleges (CCC). Our work focused on improving users' experiences with technology (ed tech) products, marketing campaigns, and programming. The CCC is the nation's largest and most diverse system of higher education, serving more than 2 million students across 116 colleges. linkedin.com/in/lauriephonda/…Dynamic leader who’s been successful across startups, corporations, nonprofits, and academia. Most recently, I built and led a cross-functional UX & marketing research unit for the California Community Colleges (CCC). Our work focused on improving users' experiences with technology (ed tech) products, marketing campaigns, and programming. The CCC is the nation's largest and most diverse system of higher education, serving more than 2 million students across 116 colleges. linkedin.com/in/lauriephonda/

Laurie Honda

Content Strategist, UX Writer, Writer, +5





Dynamic leader who’s been successful across startups, corporations, nonprofits, and academia. Most recently, I built and led a cross-functional UX & marketing research unit for the California Community Colleges (CCC). Our work focused on improving users' experiences with technology (ed tech) products, marketing campaigns, and programming. The CCC is the nation's largest and most diverse system of higher education, serving more than 2 million students across 116 colleges. linkedin.com/in/lauriephonda/…Dynamic leader who’s been successful across startups, corporations, nonprofits, and academia. Most recently, I built and led a cross-functional UX & marketing research unit for the California Community Colleges (CCC). Our work focused on improving users' experiences with technology (ed tech) products, marketing campaigns, and programming. The CCC is the nation's largest and most diverse system of higher education, serving more than 2 million students across 116 colleges. linkedin.com/in/lauriephonda/

Available to hire

Sacramento, United States

Dynamic leader who’s been successful across startups, corporations, nonprofits, and academia.

Most recently, I built and led a cross-functional UX & marketing research unit for the California Community Colleges (CCC). Our work focused on improving users’ experiences with technology (ed tech) products, marketing campaigns, and programming.

The CCC is the nation’s largest and most diverse system of higher education, serving more than 2 million students across 116 colleges.

linkedin.com/in/lauriephonda/

Skills

Google Ads

SEO

Experience Level

Google Ads

Expert

SEO

Expert

Work Experience

Research Assistant Professor, Strategic Communications at University of Oregon

January 1, 2013 - January 1, 2016

Published interdisciplinary, peer‑reviewed case studies, articles, and book chapters; secured over $250,000 in nationally competitive research funding; helped found WGATL to improve CX/UX through technology.

Marketing & Customer Experience Consultant at Honda Consulting

January 1, 2014 - January 1, 2016

Led business development, marketing, and CX initiatives for SMBs; doubled enrollment for a college support program; redesigned site and quadrupled YoY traffic through digital campaigns (Google, Bing, Instagram, The Oregonian).

Director, Marketing & Experience at Pili Hunters

January 1, 2016 - January 1, 2018

Led CX, marketing, eCommerce, and operations; increased product sales 8x over 18 months; redesigned Shopify site; boosted traffic via Google Ads and Instagram; managed Amazon storefront and grew sales 36% in 3 months; secured investor pitch coverage across media outlets.

Director , User Experience at Foundation for California Community Colleges

January 1, 2018 - January 1, 2024

Led communications, marketing, research, and end‑to‑end project management across a $2.75M portfolio of 18 partners; oversaw website redesign with IA best practices; developed nationally award‑winning content for executives and board; onboarded and scaled team to support 3x expansion; mentored 5 new hires.

Career Break

January 1, 2024 - January 1, 2025

Career break.