Available to hire
Hi, I’m Lauren Weiss. I’ve spent the last 25 years shaping creative brand strategy and design across beauty, health, and wellness brands, delivering cohesive visuals that connect with consumers at every touchpoint. My work spans packaging, print, digital, and experiential campaigns, always with a focus on storytelling, craft, and forward-thinking branding.
I’ve helped startups and established companies alike build groundbreaking brands for DTC, retail, and live experiences. I enjoy leading collaborative teams, forecasting trends, and turning strategic insights into clear, compelling design that stays ahead of the curve.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Art Director at Lennar Corporation
May 1, 2006 - September 5, 2025Oversaw and reported to the communications department for all 7 divisions within Lennar's Western Region of Homebuilding. Led creative development for marketing and sales communications, branding, and master-planned communities. Collaborated with division managers on land acquisitions and produced print collateral, campaigns and corporate publications; supervised design staff, illustrators, photographers, and production artists; managed kickoff/production meetings and production schedules; partnered with the creative director, account managers and copywriters to shape advertising strategies.
Senior Designer at Arbonne International
March 1, 2004 - September 5, 2025Created a sophisticated, professional look for Arbonne by redesigning marketing materials including packaging, naming, identity design, brochures, catalogs, digital and monthly publications. Led projects, conducted research, art directed photo shoots, and managed a team of junior designers. Developed and executed a yearly packaging vision (NTC) and supervised vendors, budgets and schedules, overseeing approvals and revisions.
Art Director at Lennar Corporation
May 1, 2006 - September 5, 2025Oversaw, managed and reported to the communications department for all 7 divisions within Lennar's Western Region of Homebuilding. Responsible for the creative development of all marketing and sales communications for each division and development of master-planned communities. Worked closely with division managers on land acquisitions and branding including research, identity, print collateral, strategic marketing campaigns and internal/external corporate publications. Supervised designers, interior design companies, illustrators, photographers and production artists. Created/executed design concepts and artwork for the materials listed. Held kick-off and production meetings and devised production schedules. Collaborated with the creative director, account managers and copywriters to develop advertising strategies.
Senior Designer at Arbonne International
March 1, 2004 - September 5, 2025Directed the redesign of marketing/communication materials including packaging, naming, identity design, brochures, catalogs, digital and all monthly publications. Took the creative lead on projects, performed research assignments, art directed photo shoots and managed a team of junior designers on large projects. Developed and executed a new packaging vision and design for each year’s launch (NTC). Supervised vendors, budgets and schedules; oversaw approval and revision processes.
Art Director at Lennar Corporation
May 1, 2006 - September 5, 2025Oversaw and reported to the communications department for seven divisions within Lennar's Western Region. Led the creative development of all marketing and sales communications and branding for master-planned communities. Collaborated with division managers on land acquisitions and branding including research, identity, print collateral, strategic campaigns and internal/external corporate publications. Supervised designers, illustrators, photographers, and production artists; created and executed design concepts; established kickoff and production meetings and schedules. Partnered with the creative director, account managers and copywriters to shape advertising strategies.
Senior Designer at Arbonne International
March 1, 2004 - September 5, 2025Directed the redesign of marketing/communication materials including packaging, naming, identity design, brochures, catalogs and monthly publications. Took the creative lead on projects, conducted research, art directed photo shoots and managed a team of junior designers on large initiatives. Developed and executed a new packaging vision for each year’s launches; supervised vendors, budgets and schedules; oversaw approval and revision processes.
Education
Bachelor of Science at Arizona State University
August 1, 1994 - May 1, 1999Qualifications
Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Retail, Consumer Goods
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