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I'm a senior graphic designer with over ten years of experience building visual identities and clear, consistent communication systems. I specialize in branding, visual identity, and illustration, and I enjoy collaborating with multidisciplinary teams to translate ideas into compelling brands and experiences. I lead end-to-end creative processes from concept to execution, balancing strategic thinking with aesthetics, craft, and high-quality production. I thrive in collaborative environments and use design as a strategic tool to connect ideas, brands, people, and businesses.…I'm a senior graphic designer with over ten years of experience building visual identities and clear, consistent communication systems. I specialize in branding, visual identity, and illustration, and I enjoy collaborating with multidisciplinary teams to translate ideas into compelling brands and experiences. I lead end-to-end creative processes from concept to execution, balancing strategic thinking with aesthetics, craft, and high-quality production. I thrive in collaborative environments and use design as a strategic tool to connect ideas, brands, people, and businesses.

Lautaro Fuente Daitch

Art Director, Graphic Designer, Designer, +3

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I'm a senior graphic designer with over ten years of experience building visual identities and clear, consistent communication systems. I specialize in branding, visual identity, and illustration, and I enjoy collaborating with multidisciplinary teams to translate ideas into compelling brands and experiences. I lead end-to-end creative processes from concept to execution, balancing strategic thinking with aesthetics, craft, and high-quality production. I thrive in collaborative environments and use design as a strategic tool to connect ideas, brands, people, and businesses.…I'm a senior graphic designer with over ten years of experience building visual identities and clear, consistent communication systems. I specialize in branding, visual identity, and illustration, and I enjoy collaborating with multidisciplinary teams to translate ideas into compelling brands and experiences. I lead end-to-end creative processes from concept to execution, balancing strategic thinking with aesthetics, craft, and high-quality production. I thrive in collaborative environments and use design as a strategic tool to connect ideas, brands, people, and businesses.

Available to hire

I’m a senior graphic designer with over ten years of experience building visual identities and clear, consistent communication systems. I specialize in branding, visual identity, and illustration, and I enjoy collaborating with multidisciplinary teams to translate ideas into compelling brands and experiences.

I lead end-to-end creative processes from concept to execution, balancing strategic thinking with aesthetics, craft, and high-quality production. I thrive in collaborative environments and use design as a strategic tool to connect ideas, brands, people, and businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Advanced

English

Intermediate

Work Experience

Director de Arte at Varsity S.&.E. Tours

January 1, 2017 - January 1, 2023

Lideré el rebranding integral de la compañía, desarrollando naming, identidad visual, manual de marca y sistema gráfico completo optimizado para entornos digitales; posicionando la marca como moderna, internacional y orientada al deporte/educación y garantizando legibilidad, escalabilidad y consistencia cross-plataforma. Dirigí la creación de campañas y piezas de comunicación 360°, incluyendo redes sociales, newsletters, impresos y señalética; fortaleciendo la coherencia visual y mejorando el reconocimiento de marca. Diseñé y desarrollé el sitio web corporativo desde cero, implementando WordPress + Elementor y creando plantillas reutilizables, en colaboración con el equipo comercial; incrementando la presencia digital y autonomía del equipo.

Diseñador Gráfico Senior at Sueños Descans

January 1, 2023 - January 1, 2025

Estructuré y ejecuté la “Memoria de tiendas”, relevando y documentando físicamente 37 tiendas y diseñando un micrositio interno interactivo; centralizando información clave para equipos comerciales y operativos. Produje el sistema visual “Capario”, creando perspectivas explotadas editables de todos los colchones y sus capas; agilizando el lanzamiento de nuevos productos y facilitando actualizaciones de catálogo. Dirigí la producción gráfica para nuevas aperturas y renovaciones, definiendo señalética, tamaños, materiales y AAFF de gran formato (p.ej. tienda Sant Boi, fachada >30 m); asegurando una experiencia visual consistente y de alto impacto en retail.

Senior Graphic Designer at Sueños Descans

January 1, 2023 - January 1, 2025

Restored and optimized the existing visual identity by reconstructing lost materials, updating brand guidelines, and standardizing assets in Catalan and Spanish, ensuring graphic consistency and brand continuity. Directed graphic production for new store openings and renovations, defining signage, dimensions, materials, and large-format artwork (e.g., Sant Boi store façade >30m), ensuring consistent, high-impact visual retail experiences. Developed online and offline assets, including brochures, catalogs, signage, campaigns, animations, and retail communications, enhancing visual presence and commercial support across 37 stores.

Art Director / Senior Graphic Designer at Varsity Sports & Educational Tours

January 1, 2017 - January 1, 2023

Led a full company rebranding, developing naming, visual identity, and brand guidelines, positioning the brand as modern, international, and focused on sports and education while ensuring readability, scalability, and cross-platform consistency. Collaborated with stakeholders and internal teams by analyzing context, competitors, and business objectives, aligning the brand with its value proposition of international sports and educational experiences. Designed and implemented the corporate website using WordPress and Elementor, translating brand identity into a consistent digital experience and enabling reusable templates for the sales team, increasing autonomy in tour publishing.

Co-Founder & Art Director at ONA Crystal Kayaks

January 1, 2021 - January 1, 2022

Led the brand identity development, creating the naming, creative concept, logo, and visual system, building a differentiated and authentic brand aligned with its environment and sensory experience. Integrated strategic and creative direction, balancing commercial, operational, and branding decisions to deliver online and offline assets, including uniforms, social media content, and product and campaign photography, ensuring visual consistency and professionalism across all touchpoints.

Director de Arte / Diseñador Gráfico Senior at Varsity Sports & Educational Tours

January 1, 2017 - January 1, 2023

Lideré la rebranding integral de la compañía, desarrollando naming, identidad visual, manual de marca y sistema gráfico completo optimizado para entornos digitales; posicionando la marca como moderna, internacional y orientada al deporte y la educación, garantizando legibilidad, escalabilidad y consistencia cross-platform. Colaboré con stakeholders y equipos internos para alinear la marca a su propuesta de valor, analizando contexto y objetivos comerciales. Desarrollé piezas on- y off-line, incluyendo desarrollo web desde cero con WordPress + Elementor y plantillas reutilizables para el equipo comercial, incrementando la presencia digital y la autonomía del área de marketing.

Co-Founder & Director de Arte at ONA Crystal Kayaks

January 1, 2021 - January 1, 2022

Dirigí el desarrollo de la identidad de marca, creando naming, concepto creativo, logotipo y sistema visual; construyendo una marca diferenciada, auténtica y alineada a su entorno y la experiencia sensorial. Integre vision estratégica y dirección creativa, equilibrando decisiones comerciales, operativas y de branding; produciendo piezas on- y off-line, incluyendo uniformes, contenido para redes, fotografía de producto y campañas, asegurando consistencia visual a través de todos los puntos de contacto.