2-paragraph first-person bio, friendly tone

Lavanya Viswanathan

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Language

English
Fluent
Tamil
Fluent

Work Experience

Partnerships Director at Monash Marketing Students Society
November 1, 2025 - Present
Reached out to new companies about product partnerships for events; built a sponsorship initiative for social and professional events.
Marketing Assistant at Melbourne River Cruises
February 1, 2024 - Present
Designed promotional materials (brochures, flyers, posters) in electronic and print formats; created social media content; influencer outreach; EDM campaigns; updated WordPress content; assisted with industry awards submissions; maintained detailed reports.
Social Media Coordinator at Monash Marketing Students Society
November 1, 2024 - November 1, 2025
- Identified content engagement gaps and developed a cross-platform strategy across Instagram, LinkedIn, and TikTok; designing visual and video content using Canva, InShot, and CapCut — improving consistency and audience reach by 40% - Managed cross-functional event launches across multiple teams, coordinating timelines and content schedules for 5+ social media officers, improving campaign efficiency and on-time delivery by 20%.
Project Management Intern at SEWA Australia
October 1, 2020 - February 1, 2023
Led the 2021 SEWA Blood Donation Drive; volunteered at Clean Up Australia Day and other fundraising events; coordinated the 2022 SEWA Australia Homeless Drive including volunteer briefings, procurement, social media and flyer distribution.
Marketing Assistant at Melbourne River Cruises
February 1, 2025 - Present
Identified the need for cohesive branding; created 20+ promo materials across digital and print; increased event visibility and helped sell out events. Strengthened online presence with 45+ platform-specific posts; optimized listings (Viator, TripAdvisor, Klook, Red Balloon) boosting reach and customer acquisition by 30%. Initiated outreach to 25+ influencers and built partnerships expanding brand exposure to a 20,000+ audience. Developed targeted EDM campaigns (8,000+ subscribers) with 30% open rate, improving retention. Updated WordPress content (copywriting, imagery, sitemap); contributed to ~15% rise in engagement and lower bounce. Supported industry award submissions, contributing to a silver award. Implemented process improvements reducing admin by 4 hours.
Partnerships Director at Monash Marketing Student Society
November 1, 2025 - Present
Proactively sourced 10+ corporate partners, securing product collaborations to enhance orientation week offerings and experience. Identified lack of structured sponsorship for social and professional events and launched a sponsorship initiative from events, creating a structured outreach strategy.
Social Media Coordinator at Monash Marketing Student Society
November 1, 2024 - November 1, 2025
Invited into the role of Partnerships Director; identified content engagement gaps and developed across-platform strategy for Instagram, LinkedIn, and TikTok; designed visual and video content using Canva, InShot, and CapCut, improving consistency and audience reach by 40%. Managed cross-functional event launches across multiple teams, coordinating timelines and content schedules for 5+ social media officers, improving campaign efficiency and on-time delivery by 20%.
Customer Service and Sales Representative at TSA Group
February 1, 2024 - February 1, 2025
Managed 60–75+ daily inbound and outbound calls for Amplifon hearing specialists across warm and cold leads; handled maintenance scheduling, offers, and enquiries. Achieved up to 30% conversion and supported customer retention and appointment uptake.
Sales Associate at Beacon Lighting
April 1, 2023 - February 1, 2024
Applied interior and lighting design expertise to translate house plans into tailored customer solutions, driving conversion rates, building lasting client relationships, and maintaining accurate trade sales documentation across quotes, orders, and loyalty program promotion.
Analyst at PwC (Operations Delivery Centre)
October 1, 2021 - February 1, 2023
Analyzed demographics, trends and project performance data to identify key organizational issues (e.g., staff complaints); delivered actionable insights to support client decision making and improve employee experience. Produced client reports translating data into strategic recommendations enabling implementation of key organizational changes.
Marketing Intern at SE WA Australia
October 1, 2020 - February 1, 2023
Led end-to-end marketing for SE WA Australia’s Blood Donation and Homeless Drive campaigns; executed multi-channel strategies across social media, print, and digital to drive attendance, volunteer sign-ups and donations. Coordinated event logistics end-to-end from product sourcing and resource allocation to volunteer briefing and promotional material design.
Founder at Sustainable Startup
February 1, 2020 - December 1, 2022
Built and pitched a sustainable start-up from concept to competition-ready, winning the Silver Award at the 2021 Guangzhou GIS International Competition against international entrants.

Education

Bachelor of Marketing/Arts (Psychology) at Monash University
January 1, 2023 - March 16, 2026
Certificate III in Event Management at TAFE NSW
June 1, 2022 - December 1, 2022
Statement of Attainment for Administration for Team Leaders at TAFE
January 1, 2020 - March 16, 2026
First Aid Certificate (Cardiopulmonary Resuscitation and First Aid Training) at Australian Training Institute
January 1, 2020 - March 16, 2026
Bachelor of Marketing/Arts (Psychology) at Monash University
January 1, 2023 - December 31, 2026
Certificate III in Event Management at TAFE NSW
June 1, 2022 - December 1, 2022

Qualifications

Statement of Attainment for Administration for Team Leaders
January 1, 2020 - March 16, 2026
Certificate III in Event Management
June 1, 2022 - December 1, 2022
First Aid Certificate (Cardiopulmonary Resuscitation and First Aid Training)
January 1, 2020 - March 16, 2026
Certificate III in Event Management
June 1, 2022 - December 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality