Hi there! I’m Danielle LaVasseur, a content strategy and marketing professional with a strong background in entertainment and partnership marketing. I bring extensive experience in developing and executing integrated go-to-market campaigns, collaborating closely with cross-functional teams including design, organic social, paid media, events, legal, and product. I’ve had the opportunity to manage partnerships with leading talent and brands such as Disney, Hallmark, Steve Aoki, and Bob Marley/Tuff Gong International, ensuring seamless execution and high-impact results. I’m currently transitioning into a more creatively focused role, driven by my passion for producing eye-catching, authentic content. By combining my experience in project and partnership management with my growing expertise in digital content creation, I offer a unique blend of strategic thinking and creative capability. You can view my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Danielle Lavasseur

Hi there! I’m Danielle LaVasseur, a content strategy and marketing professional with a strong background in entertainment and partnership marketing. I bring extensive experience in developing and executing integrated go-to-market campaigns, collaborating closely with cross-functional teams including design, organic social, paid media, events, legal, and product. I’ve had the opportunity to manage partnerships with leading talent and brands such as Disney, Hallmark, Steve Aoki, and Bob Marley/Tuff Gong International, ensuring seamless execution and high-impact results. I’m currently transitioning into a more creatively focused role, driven by my passion for producing eye-catching, authentic content. By combining my experience in project and partnership management with my growing expertise in digital content creation, I offer a unique blend of strategic thinking and creative capability. You can view my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi there! I’m Danielle LaVasseur, a content strategy and marketing professional with a strong background in entertainment and partnership marketing. I bring extensive experience in developing and executing integrated go-to-market campaigns, collaborating closely with cross-functional teams including design, organic social, paid media, events, legal, and product.

I’ve had the opportunity to manage partnerships with leading talent and brands such as Disney, Hallmark, Steve Aoki, and Bob Marley/Tuff Gong International, ensuring seamless execution and high-impact results.

I’m currently transitioning into a more creatively focused role, driven by my passion for producing eye-catching, authentic content. By combining my experience in project and partnership management with my growing expertise in digital content creation, I offer a unique blend of strategic thinking and creative capability.

You can view my portfolio here: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Partnerships & Talent Relations Specialist at SiriusXM
June 1, 2023 - September 1, 2025
Led Partnerships & Talent Relations, managing day-to-day relationships with major talent and media partners (Disney Music, Bob Marley, Steve Aoki, Hallmark, Armin van Buuren, Avicii). Negotiated and executed multi-platform campaigns to drive awareness and engagement across streaming and social channels. Directed cross-functional campaign execution with Legal, Design, Social, Video, Paid Media, Events, and Product teams to deliver full-funnel marketing initiatives; ensured brand consistency, timely asset delivery, and seamless communication. Monitored campaign performance (CTR, CPC, CVR, impressions), producing actionable insights and recap decks for executive stakeholders. Implemented scalable asset management via Monday.com to streamline asset taxonomy and turnaround times, and collaborated with creators, artist management, and labels to amplify talent-led campaigns across digital, podcasts, and social channels.
Executive Assistant, Content Strategy & Development at SiriusXM
March 1, 2022 - June 30, 2023
Supported the SVP of Content Strategy & Development across high-priority projects in music, podcasts, and sports verticals, ensuring alignment across creative, legal, and business teams. Managed the contract lifecycle for confidential and complex partnership deals, including onboarding, tracking, and approvals. Drove quarterly reporting on upcoming contract renewals and expirations, providing data-driven insights to inform strategic decisions.
Content Marketing & Partnerships Intern at SiriusXM
June 1, 2021 - December 1, 2021
Supported the development of creative briefs and campaign materials for high-profile marketing initiatives. Assisted partner outreach, talent onboarding, and campaign coordination for branded collaborations.

Education

Bachelor's Degree at The College of New Jersey
January 11, 2030 - November 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services