Solara is a campaign for Club L London built around a single, powerful idea: the golden hour. That suspended moment between day and night when lighting, atmosphere, and emotion feel more
refined and heightened than at any other time
- Brand Designer
Senior Graphic Designer with 6+ years of experience leading brand identity and visual communications across finance, real estate, and consumer sectors.
Senior Graphic Designer with 6+ years of experience leading brand identity and visual communications across finance, real estate, and consumer sectors. Trusted by C-level leadership to deliver measurable creative impact through end-to-end ownership of design systems, executive-ready storytelling, and large-format campaign work.
A strategic creative partner who leads teams and complex briefs, and leverages AI-augmented workflows to scale high-quality output across digital, print, and video platforms.
Solara is a campaign for Club L London built around a single, powerful idea: the golden hour. That suspended moment between day and night when lighting, atmosphere, and emotion feel more
refined and heightened than at any other time
Leading end-to-end brand identity development for a Dubai-based FMCG chocolate brand, covering logo design, packaging design, and social media creative templates. Developing a cohesive visual identity system from scratch, translating brand positioning into packaging and digital assets for market launch.
Sole senior designer for the US market, producing 40+ digital, print, and video assets weekly for C-suite stakeholders including the COO and CEO. Led a company-wide design refresh for a global financial services firm, redesigning sub-brand logos, establishing new brand guidelines, and modernizing the visual identity across all touchpoints. Created board-level presentations translating complex financial data into executive-ready visual narratives. Integrated AI-powered design workflows using Adobe AI tools and image generation to cut turnaround time on image-heavy assets by up to 50% while maintaining quality.
Delivered 16+ assets monthly for Jaguar Land Rover across European and East Asian markets, covering digital campaigns, video content, and print brochures while adhering to a 40-page global brand guideline. Mentored 2 junior team members to ensure consistent quality and on-time delivery. Served as the in-house creative resource for JLR deliverables, reducing reliance on external agency briefs for day-to-day campaign assets.
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