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Social Media Manager & Digital Content Creator experienced across music, culture, and lifestyle—specializing in blending bold storytelling with data-driven strategy to craft high-impact content that boosts visibility and sparks real connections. I manage end-to-end content creation (short-form video, copy, and visuals), grow community engagement, and strengthen brand identity through cohesive visual systems and performance-focused social strategies for festivals, lifestyle brands, and internal community projects.…Social Media Manager & Digital Content Creator experienced across music, culture, and lifestyle—specializing in blending bold storytelling with data-driven strategy to craft high-impact content that boosts visibility and sparks real connections. I manage end-to-end content creation (short-form video, copy, and visuals), grow community engagement, and strengthen brand identity through cohesive visual systems and performance-focused social strategies for festivals, lifestyle brands, and internal community projects.

Layla Cristina

Social Media Manager, Content Creator, Videographer, +2

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Social Media Manager & Digital Content Creator experienced across music, culture, and lifestyle—specializing in blending bold storytelling with data-driven strategy to craft high-impact content that boosts visibility and sparks real connections. I manage end-to-end content creation (short-form video, copy, and visuals), grow community engagement, and strengthen brand identity through cohesive visual systems and performance-focused social strategies for festivals, lifestyle brands, and internal community projects.…Social Media Manager & Digital Content Creator experienced across music, culture, and lifestyle—specializing in blending bold storytelling with data-driven strategy to craft high-impact content that boosts visibility and sparks real connections. I manage end-to-end content creation (short-form video, copy, and visuals), grow community engagement, and strengthen brand identity through cohesive visual systems and performance-focused social strategies for festivals, lifestyle brands, and internal community projects.

Available to hire

Social Media Manager & Digital Content Creator experienced across music, culture, and lifestyle—specializing in blending bold storytelling with data-driven strategy to craft high-impact content that boosts visibility and sparks real connections.

I manage end-to-end content creation (short-form video, copy, and visuals), grow community engagement, and strengthen brand identity through cohesive visual systems and performance-focused social strategies for festivals, lifestyle brands, and internal community projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Intermediate

Work Experience

Social Media Manager at Forge Bucharest

June 1, 2025 - Present

Developed and executed cohesive visual identity and social media strategy for Forge Bucharest and its key internal/external brand projects (Safe & Sound, Space Jam Radio, Once Upon A Time in Obor). Drove Instagram performance with organic and strategic content that scaled interactions to 1.5M+ and grew 3,000+ followers in under 5 months. Led end-to-end content creation across short-form video, copy, and design—tailoring content for sub-brands while increasing community engagement and brand loyalty.

Festival Content Creator / Videographer at Electric Castle

January 1, 2025 - Present

Filmed and captured high-energy live performances and crowd reactions for world-class headliners during the 4-day festival. Produced, edited, and delivered premium trend-driven short-form videos (Reels/TikToks) under tight live event timelines. Coordinated closely with main media and marketing teams to ensure content aligned with the festival’s premium brand voice and maintained post-festival digital momentum.

Digital Content Creator & Videographer / Photographer at BHumble Fest

January 1, 2025 - Present

Executed real-time event coverage, producing high-energy Instagram Stories and instant recap content. Captured professional action shots of international breakdancing competitors. Designed and delivered post-event recap videos and media galleries to sustain community engagement, including multiple reels published during and after the event with 10K+ views per reel.

Digital Content Creator & Photographer at Atelier Cafe

January 1, 2025 - Present

Produced high-quality Instagram Reels and photography highlighting specialty coffee and venue ambiance. Leveraged short-form video trends to boost organic reach and customer foot traffic. Managed monthly content calendars while maintaining a cohesive, premium brand aesthetic.

Social Media Manager (promotion from Event Content Creator) at Forge Bucharest

January 1, 2025 - May 31, 2025

Initiated collaborations as an Event Content Creator delivering high-impact visual coverage, then promoted to Social Media Manager to oversee broader digital strategy and brand alignment.

Social Media Manager & Media Lead / Content Lead at Concrete Spot

January 1, 2024 - Present

Promoted to team leadership from Video Content Creator to coordinate media and marketing efforts. Created digital communication strategies for dance classes, workshops, and major events. Spearheaded the digital strategy for the annual One May Jam festival, managing live on-site coverage and post-event recap campaigns.