lbasic

Performance Manager (Paid social) at Mindshare

In the Media Performance team managing campaigns for National Australia Bank (NAB) across products like home loans, deposits, credit cards, and personal loans. Responsible for media planning and buying implementation, campaign activation, and strategy optimization on platforms including Meta, TikTok, Snapchat, LinkedIn, and Pinterest. Managed client and agency communications, campaign management, financial procedural adherence, and performance goals aiming for sustainable growth and competitiveness.

Paid Social Account Manager at EssenceMediacom

Managed paid social media plans for MARS pet brand Royal Canin across 13 markets. Built campaign strategies aligned with client objectives, handled end-to-end campaign setup, optimizations, and quality assurance checks. Produced performance reports and delivered insights leading to an increased budget allocation of £10M, reflecting client confidence in the strategies implemented.

Paid Social Manager / Paid Media Senior Executive at NP Digital UK

Developed and executed paid media strategies across multiple platforms including Meta, LinkedIn, Google, Bing, Snapchat, Spotify, and Amazon. Promoted to Paid Social Manager within 9 months to lead the paid social team for B2B and B2C clients. Managed monthly budgets from £5K to £70K and achieved consistent ROAS over 400% MoM. Implemented A/B testing, audience segmentation, new reporting dashboards, and mentored team members while preparing new business pitches.

Digital Marketing Executive at Maximus UK

Created and managed paid marketing campaigns across LinkedIn, Facebook, and Google. Analyzed campaign data for performance assessment and supported financial and business forecasts. Produced social content that increased engagement and LinkedIn followers by 40% within 3 months. Utilized SEO and copywriting skills for engaging website content.

Marketing and Design Executive at Blue Octopus Recruitment

Designed career websites with data capture points and funnels. Managed paid campaigns and social media platforms to increase LinkedIn pageviews by 49% and unique visitors by 47%. Led rebranding efforts including redesigning ATS software navigation and worked with client branding for marketing activities.

Marketing Executive at Estio Training

Led a brand strategy project for company rebranding, coordinated with HR to launch first monthly newsletter, produced engaging content across multiple channels, and used Google Analytics for data capture and campaign analysis.

Digital Marketing Assistant at Beaucare Medical

Handled copywriting, client communications, maintained marketing databases, updated company websites on WordPress and Magento (4000+ products), managed social media to improve brand awareness, and used various software tools including Adobe Photoshop and Magento.