I’m Lea El Krief, a Paris-based graphic designer and illustrator specializing in brand identity, packaging, and editorial design. I enjoy creating cohesive visual systems for brands, from logos and packaging to books and internal media. I’ve collaborated with NHCO Nutrition, Landor Associates, and various design studios, building identities and crafting vector-driven artwork. I’m fluent in English and French, passionate about learning new tools, and I love workshops and collaborative projects. Outside of work, I practice yoga and meditation and enjoy indoor cycling.…

LÉA EL KRIEF

I’m Lea El Krief, a Paris-based graphic designer and illustrator specializing in brand identity, packaging, and editorial design. I enjoy creating cohesive visual systems for brands, from logos and packaging to books and internal media. I’ve collaborated with NHCO Nutrition, Landor Associates, and various design studios, building identities and crafting vector-driven artwork. I’m fluent in English and French, passionate about learning new tools, and I love workshops and collaborative projects. Outside of work, I practice yoga and meditation and enjoy indoor cycling.…

Available to hire

I’m Lea El Krief, a Paris-based graphic designer and illustrator specializing in brand identity, packaging, and editorial design. I enjoy creating cohesive visual systems for brands, from logos and packaging to books and internal media. I’ve collaborated with NHCO Nutrition, Landor Associates, and various design studios, building identities and crafting vector-driven artwork.

I’m fluent in English and French, passionate about learning new tools, and I love workshops and collaborative projects. Outside of work, I practice yoga and meditation and enjoy indoor cycling.

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Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Graphic Designer (Freelance) at NHCO Nutrition
January 1, 2013 - Present
Development of brand identity, creation of new packaging and internal and external media.
Graphic Designer at Landor Associates
June 30, 2017 - September 23, 2025
Branding and packaging design work as part of a corporate division; collaborated on multiple branding projects.
Graphic Design Freelancer at Association Signes
July 1, 2018 - Present
Freelance graphic design work organized through Signes; worked on vector-based design and tool-focused workshops.
Graphic Design Intern at Mazarine Atelier Pascalie
August 31, 2019 - September 23, 2025
Worked with L’Oréal Paris & China, Biotherm, Make Up Forever, Garnier on design projects.
Intern at Cryptone Agency
June 30, 2012 - September 23, 2025
Marketing & Distribution intern.
Intern at Pôle Company Agency
June 30, 2013 - September 23, 2025
Internship in Nice Paris.
Intern at Desdoigts & Associés, Global Design Agency
August 31, 2014 - September 23, 2025
Internship in Paris.
Intern at Atelier Julian Legendre
September 30, 2015 - September 23, 2025
Internship experience.
Intern at Landor Associates
December 31, 2016 - September 23, 2025
Internship experience.
Graphic Design Intern at Mazarine Atelier Pascalie
August 31, 2019 - September 23, 2025
Worked on campaigns for L’Oréal Paris & China, Biotherm, Make Up Forever, Garnier.
Graphic Designer / Brand Identity Designer (Freelance) at NHCO Nutrition
January 1, 2013 - Present
Development of brand identity, packaging design, and internal/external media. Involved in book project 'The Missing Chapter' and contributed to Espèces d’espaces by Georges Perec. Workshop with Paolo Tassinari.
Workshop Participant at NHCO Nutrition / Corporate Division
January 1, 2015 - Present
Workshop with Paolo Tassinari; projects for corporate clients Golden Tulip, Tikkun Olam, Total, Bel, Danone.
Graphic Designer at Landor Associates, Paris
June 30, 2017 - September 23, 2025
Brand identity and design projects; participated in vector-based tool workshops; P&G Rising Star 2017 involvement.
Graphic Designer (Freelance) at Association Signes
July 1, 2018 - Present
Graphic design freelancer; worked with Michel Wlassikoff and Bernard Baissait; explored tracer-type machine and vector shapes throughout the design process.
Workshop Participant at P&G / Coty Workshop (Vectors Beauty Division)
September 30, 2015 - September 23, 2025
Workshop on vectors beauty division; participants included Wella, System Professional, Londa, Venus.
Intern at Cryptone Agency
June 30, 2012 - September 23, 2025
Marketing & Distribution.
Intern at Pôle Company Agency
June 30, 2013 - September 23, 2025
Agency experience at Nice Paris location.
Intern at Desdoigts & Associés, Global Design Agency
August 31, 2014 - September 23, 2025
Global design agency experience in Paris.
Intern at Atelier Julian Legendre
December 31, 2015 - September 23, 2025
Design/creative internship.
Intern at Landor Associates
December 31, 2016 - September 23, 2025
Design internship at Landor Associates.
Graphic Design Intern at Mazarine Atelier Pascalie
August 31, 2019 - September 23, 2025
Projects for L’Oréal Paris & China, Biotherm, Make Up Forever, Garnier.
Freelance Graphic Designer at NHCO Nutrition Laboratories
January 1, 2013 - Present
Development of brand identity, creation of new packaging and internal and external media. Book and editorial design projects.
Graphic Designer at Landor Associates
June 1, 2017 - September 23, 2025
Graphic design work and participation in workshops with a focus on brand identity and packaging.
Graphic Designer (Freelance) at Association Signes (Freelance program)
July 1, 2018 - Present
Graphic design freelancer organized by Signes; vector shapes and tracer-type workflow; collaboration with Michel Wlassikoff and Bernard Baissait.
Intern at Cryptone Agency
June 1, 2012 - September 23, 2025
Marketing & Distribution internship.
Intern at Pôle Company Agency
June 1, 2013 - September 23, 2025
Agency internship.
Intern at Desdoigts & Associés
August 1, 2014 - September 23, 2025
Global Design Agency internship.
Intern at Atelier Julian Legendre
September 1, 2015 - September 23, 2025
Workshop internship.
Intern at Landor Associates
December 1, 2016 - September 23, 2025
Internship.
Freelance Graphic Designer at NHCO Nutrition Laboratories
January 1, 2013 - Present
Development of brand identity, packaging design, and internal/external media; workshops directed by Paolo Tassinari; contributed to book projects such as 'The Missing Chapter' and the final chapter of Georges Perec's Espèces d’espaces.
Graphic Designer at Landor Associates, Paris
July 1, 2017 - Present
Brand identity and packaging design; involved in workshops and projects for corporate clients, including Champagne/beauty divisions; collaboration with Paolo Tassinari; P&G-related activities.
Graphic Design Freelancer at Association Signes
July 1, 2018 - Present
Workshop around design tools; tracer-type machine using vectors throughout the design process; under the direction of Michel Wlassikoff and Bernard Baissait; speakers included Michel Derre, Alice Savoie, Frédéric Teschner.
Rising Star at WPP Group (P&G)
December 31, 2017 - September 23, 2025
P&G Rising Star 2017 recognition.
Freelance Graphic Designer at NHCO Nutrition Laboratories
January 1, 2013 - Present
Development of brand identity, creation of new packaging and internal and external media.
Workshop Participant at Paolo Tassinari Workshop (Corporate Division: Golden Tulip, Tikkun Olam, Total, Bel, Danone)
January 31, 2015 - September 24, 2025
Workshop directed by Paolo Tassinari.
Graphic Designer at Landor Associates, Paris
June 30, 2017 - September 24, 2025
Graphic Design Freelancer at Association Signes
July 1, 2017 - Present
Organized by Signes and under the direction of Michel Wlassikoff and Bernard Baissait. Workshop around the question of the tool; tracer type machine used with vectors shapes throughout the design process.
Workshop Participant at Atelier #01 - Vectors Beauty Division - P&G and Coty
September 30, 2015 - September 24, 2025
Intern at Cryptone Agency
June 30, 2012 - September 24, 2025
Marketing & Distribution
Intern at Pôle Company Agency
June 30, 2013 - September 24, 2025
Intern at Desdoigts & Associés, Global Design Agency
September 30, 2014 - September 24, 2025
Intern at Atelier Julian Legendre
September 30, 2015 - September 24, 2025
Intern at Landor Associates
December 31, 2016 - September 24, 2025
Workshop/Mentor at Mazarine Atelier Pascalie
August 31, 2019 - September 24, 2025
L’Oréal Paris & China, Biotherm, Make Up Forever, Garnier
Freelance Graphic Designer at NHCO Nutrition Laboratories
January 1, 2013 - Present
Development of brand identity, creation of new packaging and internal and external media. Workshop directed by Paolo Tassinari. Creation of a book on the theme of “The Missing Chapter”. Building the last chapter of Espèces d’espaces by Georges Perec.
Designer at Landor Associates
June 1, 2017 - September 24, 2025
Designer at Landor Paris; contributed to brand identity, packaging design and vector-based graphical work for multiple clients.
Designer at Landor Associates
July 1, 2017 - Present
Freelance designer with Landor Paris, continuing brand design projects.
Intern at Cryptone Agency
June 1, 2012 - September 24, 2025
Marketing & Distribution internship.
Intern at Pôle Company Agency
June 1, 2013 - September 24, 2025
Agency internship in Nice and Paris.
Intern at Desdoigts & Associés, Global Design Agency
August 1, 2014 - September 24, 2025
Paris internship with a global design agency.
Intern at Atelier Julian Legendre
September 1, 2015 - September 24, 2025
Workshop/internship.
Intern at Landor Associates
December 1, 2016 - September 24, 2025
Internship at Landor Paris.
Freelance Graphic Designer at Independent / Association Signes (organized by Michel Wlassikoff and Bernard Baissait)
July 1, 2018 - Present
Freelancer collaborating on vector-based design processes; workshop facilitator.
Freelance Graphic Designer at NHCO Nutrition
January 1, 2013 - Present
Development of brand identity, creation of new packaging and internal and external media. Workshop directed by Paolo Tassinari.
Graphic Designer at Landor Associates
June 1, 2017 - September 24, 2025
Corporate Division: Golden Tulip, Tikkun Olam, Total, Bel, Danone.
Freelancer at Association Signes
July 1, 2018 - Present
Workshop around the question of the tool; tracer type machine; vectors shapes throughout the whole design process. Speakers: Michel Derre, Alice Savoie, Frédéric Teschner.
Intern / Project Designer at Cryptone Agency
June 1, 2012 - September 24, 2025
Marketing & Distribution.
Intern Designer at Pôle Company Agency
June 1, 2013 - September 24, 2025
Agency internship
Intern Designer at Desdoigts & Associés
September 1, 2014 - September 24, 2025
Global Design Agency
Intern Designer at Atelier Julian Legendre
September 30, 2015 - September 24, 2025
Intern Designer at Landor Associates
December 31, 2016 - September 24, 2025
Intern / Project Designer at Mazarine Atelier Pascalie
August 31, 2019 - September 24, 2025
L’Oréal Paris & China, Biotherm, Make Up Forever, Garnier

Education

Baccalauréat in economics and social at Lycée Masséna, Nice
January 11, 2030 - September 23, 2025
Boxing Technology Degree at Université Nice-Sophia-Antipolis
January 11, 2030 - September 23, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Baccalauréat in economics and social at Lycée Masséna, Nice
January 11, 2030 - September 23, 2025
Technology Degree at Université Nice-Sophia-Antipolis
January 11, 2030 - September 23, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design - Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Baccalauréat in economics and social at Lycée Masséna, Nice
January 11, 2030 - September 23, 2025
Technology Degree at Université Nice-Sophia-Antipolis
January 11, 2030 - September 23, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Baccalauréat at Lycée Masséna, Nice
January 11, 2030 - September 23, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design, Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Baccalauréat in economics and social at Lycée Masséna, Nice
January 11, 2030 - September 24, 2025
Baccalauréat in economics and social at Lycée Masséna, Nice
January 11, 2030 - September 24, 2025
Technology Degree at Université Nice-Sophia-Antipolis
January 11, 2030 - September 24, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016
Baccalauréat in Economics and Social at Lycée Masséna, Nice
January 11, 2030 - September 24, 2025
Technology Degree at Université Nice-Sophia-Antipolis
January 11, 2030 - September 24, 2025
Bachelor in Artistic Direction at Sup de Pub, Paris
January 11, 2030 - January 1, 2014
Master Degree in Graphic Design Packaging & Merchandising at École d’Art Maryse Eloy, Paris
January 11, 2030 - January 1, 2016

Qualifications

P&G Rising Star 2017
January 1, 2017 - September 23, 2025
P&G Rising Star 2017
January 1, 2017 - September 23, 2025
P&G Rising Star 2017
January 1, 2017 - December 31, 2017
P&G Rising Star
January 1, 2017 - September 24, 2025

Industry Experience

Healthcare, Retail, Wholesale & Distribution, Non-Profit Organization, Consumer Goods, Media & Entertainment, Travel & Hospitality, Manufacturing, Professional Services, Other, Software & Internet, Education

Skills

Experience Level