I believe the strongest creative direction doesn't invent an identity, it reveals one. Every artist already has a visual language. My role is to uncover it, shape it and build the world around it. Working across music for more than fifteen years, as both a recording artist and Art Director I understand the relationship between music and image from both sides. I create visual identities that feel instinctive, emotionally driven and unmistakably personal. I collaborate with artists to develop the visual language for singles and albums through bespoke set design, props and imagery. Selected collaborations include Suki Waterhouse, Maisie Peters, Au/Ra, Los Bitchos and Coldplay, along with commercial work for Ferrari, Samsung, Schweppes, LEGO and EA Games. I build immersive visual worlds that feel inseparable from the music and stay emotionally resonant across every touchpoint.…I believe the strongest creative direction doesn't invent an identity, it reveals one. Every artist already has a visual language. My role is to uncover it, shape it and build the world around it. Working across music for more than fifteen years, as both a recording artist and Art Director I understand the relationship between music and image from both sides. I create visual identities that feel instinctive, emotionally driven and unmistakably personal. I collaborate with artists to develop the visual language for singles and albums through bespoke set design, props and imagery. Selected collaborations include Suki Waterhouse, Maisie Peters, Au/Ra, Los Bitchos and Coldplay, along with commercial work for Ferrari, Samsung, Schweppes, LEGO and EA Games. I build immersive visual worlds that feel inseparable from the music and stay emotionally resonant across every touchpoint.WWWW…