Hi, I’m Anran Ye. I’m a senior UX design leader who loves translating complex technology into human-centered experiences. At Amazon, I led multi-modal CX design initiatives for Alexa News, Entertainment, and Automation, shaping the LLM-powered CX vision and driving cross-domain strategy. I’m passionate about aligning product goals with user needs and building strong design teams and processes that deliver measurable impact. Beyond leadership, I’ve hands-on experience delivering end-to-end UX for global platforms, building research-driven insights into actionable design, and collaborating across Product, Tech, Compliance, and Operations to turn ambitious goals into delightful, usable products.

Anran Ye

Hi, I’m Anran Ye. I’m a senior UX design leader who loves translating complex technology into human-centered experiences. At Amazon, I led multi-modal CX design initiatives for Alexa News, Entertainment, and Automation, shaping the LLM-powered CX vision and driving cross-domain strategy. I’m passionate about aligning product goals with user needs and building strong design teams and processes that deliver measurable impact. Beyond leadership, I’ve hands-on experience delivering end-to-end UX for global platforms, building research-driven insights into actionable design, and collaborating across Product, Tech, Compliance, and Operations to turn ambitious goals into delightful, usable products.

Available to hire

Hi, I’m Anran Ye. I’m a senior UX design leader who loves translating complex technology into human-centered experiences. At Amazon, I led multi-modal CX design initiatives for Alexa News, Entertainment, and Automation, shaping the LLM-powered CX vision and driving cross-domain strategy. I’m passionate about aligning product goals with user needs and building strong design teams and processes that deliver measurable impact.

Beyond leadership, I’ve hands-on experience delivering end-to-end UX for global platforms, building research-driven insights into actionable design, and collaborating across Product, Tech, Compliance, and Operations to turn ambitious goals into delightful, usable products.

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Language

English
Fluent
French
Intermediate
Chinese
Fluent

Work Experience

Senior UX Design Lead at Amazon
January 1, 2020 - January 1, 2025
Led multi-modal CX design initiatives for Alexa News, Entertainment, and Automation; shaped the LLM-powered CX vision; drove Alexa TV alignment across Fire TV and content categories, launching the first free ad-supported video experience; contributed to Alexa+ vision with an LLM-driven strategy; redesigned mobile app UI for automation and orchestrated a 70-person cross-functional team to enable voice capabilities and personalized routines.
Sr. UX Design Manager at Taskless
January 1, 2016 - January 1, 2020
Built a design team and established design processes; led collaboration with Product, Tech, Compliance, and Operations; defined product vision and customer service map; delivered personas, storyboards, and prototypes translating service goals into actionable design tasks.
UX Designer at Last Mile
January 1, 2015 - January 1, 2016
Designed driver onboarding flows for Amazon Flex, reducing sign-up friction and accelerating driver activation; partnered with researchers to translate insights into usable product improvements.
UX Designer at International Shopping Experience
January 1, 2012 - January 1, 2015
Led end-to-end UX for amazon.cn wireless store, ship-by-region, and homepage redesign; improved product discovery and conversion; designed search and product detail experiences for Junglee.com, supporting Amazon’s expansion in India.
Interaction Designer at Highway Safety Research Center
January 1, 2009 - January 1, 2011
Provided interaction design solutions and branding packages for federal/state-funded project websites.
Consultant Intern at New York Public Library
February 1, 2008 - Present
Conducted a management consulting study for the Information Services Department and authored a leadership-well-received report.
Sr. UX Design Lead at Amazon
January 1, 2020 - December 31, 2025
Led multi-modal CX design initiatives for Alexa News, Entertainment, and Automation, shaping the LLM-powered CX vision for Alexa. Drove CX alignment for Alexa TV with Fire TV across six content categories; helped establish Alexa+ Vision foundations. Redesigned the mobile app UI to integrate LLM-driven and basic actions, coordinating a 70-person cross-functional team to unlock voice capabilities and personalized routines.

Education

MS in Human-Computer Interaction (MSI) at University of Michigan
January 11, 2030 - June 1, 2009
BM, MLS at Nanjing University
January 11, 2030 - June 1, 2007
MS in Human-Computer Interaction at University of Michigan
January 11, 2030 - June 1, 2009
BM, MLS (Publishing) at Nanjing University
January 11, 2030 - June 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services