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Hi, I'm Li Yan, a results-driven B2B marketing professional focused on digital marketing, lead generation, and localized campaign execution in China. I excel at building multi-channel marketing strategies that generate qualified leads and drive revenue growth. I have strong expertise in WeChat content growth, campaign optimization, and cross-functional collaboration with sales teams. I thrive in fast-paced environments with hands-on execution. I'm passionate about localization marketing and building campaigns that resonate with local audiences. In my current and previous roles, I led CN/JP/EN localization projects, created content that nurtures prospects through the funnel, and collaborated with sales and product teams to align campaigns with revenue goals and deliver measurable results.…Hi, I'm Li Yan, a results-driven B2B marketing professional focused on digital marketing, lead generation, and localized campaign execution in China. I excel at building multi-channel marketing strategies that generate qualified leads and drive revenue growth. I have strong expertise in WeChat content growth, campaign optimization, and cross-functional collaboration with sales teams. I thrive in fast-paced environments with hands-on execution. I'm passionate about localization marketing and building campaigns that resonate with local audiences. In my current and previous roles, I led CN/JP/EN localization projects, created content that nurtures prospects through the funnel, and collaborated with sales and product teams to align campaigns with revenue goals and deliver measurable results.

Li Yan

Project Manager, Digital Marketer, Marketing Strategist, +5

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Hi, I'm Li Yan, a results-driven B2B marketing professional focused on digital marketing, lead generation, and localized campaign execution in China. I excel at building multi-channel marketing strategies that generate qualified leads and drive revenue growth. I have strong expertise in WeChat content growth, campaign optimization, and cross-functional collaboration with sales teams. I thrive in fast-paced environments with hands-on execution. I'm passionate about localization marketing and building campaigns that resonate with local audiences. In my current and previous roles, I led CN/JP/EN localization projects, created content that nurtures prospects through the funnel, and collaborated with sales and product teams to align campaigns with revenue goals and deliver measurable results.…Hi, I'm Li Yan, a results-driven B2B marketing professional focused on digital marketing, lead generation, and localized campaign execution in China. I excel at building multi-channel marketing strategies that generate qualified leads and drive revenue growth. I have strong expertise in WeChat content growth, campaign optimization, and cross-functional collaboration with sales teams. I thrive in fast-paced environments with hands-on execution. I'm passionate about localization marketing and building campaigns that resonate with local audiences. In my current and previous roles, I led CN/JP/EN localization projects, created content that nurtures prospects through the funnel, and collaborated with sales and product teams to align campaigns with revenue goals and deliver measurable results.

Available to hire

Hi, I’m Li Yan, a results-driven B2B marketing professional focused on digital marketing, lead generation, and localized campaign execution in China. I excel at building multi-channel marketing strategies that generate qualified leads and drive revenue growth. I have strong expertise in WeChat content growth, campaign optimization, and cross-functional collaboration with sales teams. I thrive in fast-paced environments with hands-on execution.

I’m passionate about localization marketing and building campaigns that resonate with local audiences. In my current and previous roles, I led CN/JP/EN localization projects, created content that nurtures prospects through the funnel, and collaborated with sales and product teams to align campaigns with revenue goals and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Japanese

Fluent

Chinese

Fluent

Work Experience

Business Development (Remote - Part-time) at Anji Youren Yue Technology Co., Ltd.

May 1, 2025 - November 10, 2025

Coordinated cross-functional teams (marketing, product, operations) to align talent development with business goals for 10+ partner companies. Managed end-to-end recruitment processes for 20+ corporate clients, ensuring seamless communication between candidates and hiring managers.

Project Manager (Remote) at Yicheng Cultural Consulting Co., Ltd.

April 1, 2025 - April 1, 2025

Managed international distributor relationships across China, Japan, and English-speaking markets through contract negotiations, securing 12+ annual B2B partnerships and increasing project revenue by 30%. Coordinated remote, multilingual project operations across 3+ languages, onboarding 10+ partners monthly and maintaining 95%+ completion rates via digital tools. Localized global content with AI-assisted editing, boosting user engagement by 40% in target markets. Conducted training workshops for 20+ translators and project leads, standardizing AI/localization workflows across international teams.

Marketing Specialist at Hangzhou ABC Trading Co., Ltd.

July 1, 2022 - July 1, 2022

Promoted the company’s self-owned brands and expanded market share through strategic online and offline marketing campaigns. Planned and executed over 30 brand events nationwide, attracting 500+ participants per event and driving product sales.

Purchasing Specialist at Shanghai Yuyuan Cultural Media Co., Ltd.

May 2, 2019 - May 2, 2019

Managed product category planning and supplier development for stationery, kids’ products, and homeware, enhancing product portfolio quality and sales efficiency.

Product Representative at Yanjiyou Cultural Communication Co., Ltd.

June 2, 2020 - June 2, 2020

Led product sourcing and category management for toys, IP-based creative products, and lifestyle gifts. Developed and executed B2B sales strategies to meet corporate gifting, marketing campaigns, and event needs for key enterprise clients across tech, finance, and cultural industries. Fostered long-term client partnerships; improved corporate client retention.

Marketing & Content Growth Manager at RW Labs (Digital Nomad Community & Global Learning Platform)

May 1, 2025 - Present

Led the development and execution of localized marketing initiatives targeting the China market, driving user acquisition and qualified lead generation for global learning programs. Designed and implemented multi-channel campaigns across WeChat, Bilibili, Douyin, and email marketing, increasing engagement and improving lead conversion performance. Coordinated cross-functional teams to align marketing campaigns with revenue goals and supported pipeline growth.

Localization Marketing & Operations Manager at Lan-Bridge Group

August 1, 2022 - April 1, 2025

Managed multilingual localization projects (CN/JP/EN), including education and digital content products, ensuring culturally adapted marketing materials for the China market. Worked with clients to optimize localized campaign messaging, improving content relevance and supporting higher engagement and conversion rates. Coordinated cross-functional teams to deliver marketing assets aligned with regional positioning and audience expectations. Tracked performance indicators (KPIs) and implemented process improvements to enhance delivery efficiency and client satisfaction.

Marketing & Content Growth Manager at ABC Campaign Co., Ltd.

August 1, 2020 - July 1, 2022

Developed and executed multi-channel marketing campaigns to drive brand visibility and sales growth in China. Led official WeChat account content strategy and growth initiatives, increasing follower base and engagement through structured content planning, SEO optimization, and targeted promotions. Designed campaign-based lead acquisition activities integrating WeChat, KOL collaborations, and offline events, achieving up to 50% sales growth in key campaigns. Analyzed campaign performance data (traffic, conversion rate, engagement metrics) to continuously optimize targeting and improve overall marketing ROI. Collaborated with sales teams to align campaign messaging with customer acquisition objectives and revenue targets.

Business & Community Growth Manager (Part-time) at RW Labs (Digital Nomad Community & Global Learning Platform)

May 1, 2025 - Present

Lead the development and execution of localized marketing initiatives targeting the China market, driving user acquisition and qualified lead generation for global learning programs. Designed and implemented multi-channel campaigns across WeChat, Bilibli, Douyin, and email marketing, increasing engagement and improving lead conversion performance. Created market-relevant content (newsletters, educational articles, campaign landing materials) to nurture prospects through the funnel. Collaborated closely with sales and program teams to align marketing with revenue goals and support pipeline growth. Monitored KPIs (lead volume, engagement rate, conversion rate) and optimized strategies based on data insights.