Available to hire
I’m a strategic marketing leader with international experience across Canada, the UK, and France, driving growth through data-driven digital, brand, and performance marketing. I excel at leading cross-functional teams, building integrated campaigns, and optimizing the customer journey to boost engagement, acquisition, and retention.
I translate consumer insights into actionable strategies that deliver measurable business impact in fast-paced, global environments. I’m comfortable navigating ambiguity and collaborating across marketing, sales, and product to accelerate growth for ambitious brands.
Experience Level
Language
English
Fluent
French
Advanced
Work Experience
Freelance Marketing Consultant at Self-employed
January 1, 2023 - November 20, 2025Lead go-to-market strategies for clients across fitness, events, and consumer industries, building integrated campaign plans that align brand, digital, and performance goals. Developed and maintained marketing dashboards to track KPIs across organic and paid channels, providing clear insights to optimize campaign effectiveness. Applied consumer insights and data analytics to shape positioning, refine content strategies, and identify growth opportunities, resulting in a sporting event client achieving year-over-year sellouts weeks ahead of schedule. Balanced organic and paid acquisition strategies, from community-led engagement to Google Ads optimization, improving both reach and ROI.
Social Media & Marketing Manager at Ideon Media
May 1, 2024 - May 1, 2024Managed digital presence, including website updates, social media strategy, and six press releases, strengthening brand visibility and engagement. Implemented and maintained HubSpot CRM, adding 1,000+ contacts and ensuring a clean, segmented database for targeted email campaigns. Led end-to-end email marketing, improving deliverability and driving consistent client engagement. Partnered with sales to design promotional items, execute go-to-market campaigns, and support client events. Delivered integrated campaigns and reporting dashboards to track performance and enable data-driven decision-making.
Marketing Associate / Sales Support at CanCrete Equipment & Fastform ICF
December 1, 2022 - December 1, 2022Managed all marketing activities, from multi-channel digital campaigns (social, email, print, paid ads) to B2B and B2C go-to-market launches. Coordinated six national tradeshows, leading booth design, messaging, and lead-gen strategies that delivered qualified pipeline growth. Built sales dashboards and reporting in Salesforce Sales Cloud, enabling data-driven decision-making for the sales team. Applied customer insights to refine marketing collateral and campaign messaging, improving engagement and conversion.
Digital Marketer, Team Lead at Digital Main Street, Invest Ottawa
March 1, 2021 - March 1, 2021Led a team of designers, copy editors, and marketers to enhance client satisfaction, acting as a liaison between the team and clients. Implemented analytics tools (Google Analytics, Facebook Pixel) and reporting dashboards to measure performance and improve ROI for 5+ small business clients.
Digital Marketing Manager at WishSlate Inc. – App and Website
January 1, 2021 - January 1, 2021Spearheaded digital marketing from launch, growing the brand from 0 to 1,000+ engaged followers and driving 150+ app downloads in my tenure. Developed and executed social media and paid advertising strategies, improving brand awareness and user acquisition across target segments. Partnered with founders to shape the go-to-market strategy, including website development, community engagement, and content creation. Designed creative assets and supported multimedia initiatives to strengthen brand identity.
Summer Marketing Assistant at Tree of Life Canada
August 1, 2017 - August 1, 2017Assisted in facilitating brand acquisition and market entry into the Canadian grocery sector, supporting negotiations, client presentations, and live translations. Contributed to the development of planning software to streamline internal processes and improve forecasting accuracy. Managed content creation and social media strategies, strengthening brand visibility and consumer engagement during key campaigns. Pulled and analysed key internal data insights to shape external client presentations, improving the clarity and impact of sales pitches.
Summer Marketing Assistant at Tree of Life Canada
August 1, 2018 - August 1, 2018Assisted in facilitating brand acquisition and market entry into the Canadian grocery sector, supporting negotiations, client presentations, and live translations. Contributed to the development of planning software to streamline internal processes and improve forecasting accuracy. Managed content creation and social media strategies, strengthening brand visibility and consumer engagement during key campaigns. Pulled and analysed key internal data insights to shape external client presentations, improving the clarity and impact of sales pitches.
Summer Marketing Assistant at Tree of Life Canada
August 1, 2019 - August 1, 2019Assisted in facilitating brand acquisition and market entry into the Canadian grocery sector, supporting negotiations, client presentations, and live translations. Contributed to the development of planning software to streamline internal processes and improve forecasting accuracy. Managed content creation and social media strategies, strengthening brand visibility and consumer engagement during key campaigns. Pulled and analysed key internal data insights to shape external client presentations, improving the clarity and impact of sales pitches.
Marketing Assistant at Walkers Shortbread Ltd.
June 1, 2016 - June 1, 2016Supported the execution of global brand campaigns, including Christmas promotions, by designing marketing materials, newsletters, and internal communications. Collaborated with senior leadership to present campaign ideas, gaining early exposure to strategic brand development and stakeholder alignment. Conducted product photography and content creation, ensuring consistency across digital and print channels. Designed factory floor tour plans and supported HR and Sales teams with internal communications to strengthen employee and partner engagement.
Education
MSc. International Marketing with Consumer Psychology at Heriot-Watt University, Edinburgh, UK
January 1, 2024 - January 1, 2025Associate’s degree at Carleton University, Ottawa, Canada
January 1, 2016 - January 1, 2021Year abroad studying in French at Jean Moulin Lyon 3, Lyon, France
January 1, 2018 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Education
Experience Level
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