Key Senior Creative Designer (Senior Art Director) at American Girl/Mattel

Developed creative strategies and style guides for high-profile initiatives, partner collaborations, and product launches. Art directed and managed lifestyle/studio photography for multi-channel touchpoints. Designed, developed, and managed graphic assets for the master brand and all sub-brands. Shaped the look and feel of 20+ sub-brand style guides with corresponding graphic assets per year, integrating new collaboration partners while maintaining American Girl’s aesthetic. Concepted, planned, and art directed 10+ high-profile photo shoots per year supporting product/seasonal launches and branding initiatives.

Key Senior Creative Designer (Senior Art Director) at American Girl / Mattel (Strategic Brand Creative)

Developed creative strategies and style guides for high-profile initiatives, partner collaborations, and product launches. Art-directed lifestyle/merchandising photography for multi-channel touchpoints. Designed, developed, and managed graphic assets across the master brand and sub-brands. Shaped the look and feel of 20+ sub-brand style guides per year and integrated new collaboration visuals while maintaining American Girl’s aesthetic. Concepted, planned, and art directed 10+ high-profile lifestyle/studio photo shoots per year for seasonal launches and branding initiatives. Collaborations included Disney, FAO Schwarz, Gap, Harry Potter, Jeni’s Ice Creams, NFL, Something Navy, Swarovski, LoveShackFancy, Janie and Jack, STATE Bags, and Stoney Clover Lane.

Senior Creative Designer (Art Director) at American Girl/Mattel, Catalogue

Oversaw design of high-impact catalogues and seasonal strategies, creating concept sketches for lifestyle photography and art directing in-studio merchandising and white-sweep photography. Led the design of American Girl Catalogue launch into Canada. Directed all holiday WISH catalogues and supporting graphics for marketing initiatives, and developed graphic assets and brand strategies for multiple seasonal campaigns.

Senior Creative Designer (Art Director) at American Girl / Mattel (Catalogue, Madison)

Oversaw design of high-impact catalogues and seasonal strategies. Created concept sketches for lifestyle photography and art directed in-studio merchandising and white-sweep photography. Led the design of American Girl Catalogue launch into Canada. Directed holiday WISH catalogues and supporting graphics for marketing initiatives. Developed graphic assets and brand strategies for multiple seasonal campaigns.

Freelance Magazine Designer at Nat Mags, EMAP UK, & Redwood Pub.

Designed promotional and editorial pages for UK publications including Harpers & Queen, Esquire, Country Living, Cosmopolitan, Good Housekeeping, Elle, New Woman, Bliss, Pregnancy & Birth, and Smash Hits.

Art Director (Promotions) at Ziff-Davis Publishing

Art directed promotional materials for PC Magazine, Smart Partner, Yahoo Internet Life, and eWeek.