Leandro Monjardim
I’m Leandro Monjardim, a brand strategist and designer with over 20 years of experience connecting early strategic decisions to the creative work that turns them into results.
About
I’m Leandro Monjardim, a brand strategist and designer with over 20 years of experience connecting early strategic decisions to the creative work that turns them into results. My path started in a print shop at 18, where I learned printing and finishing before I learned concept—and that hands-on foundation still shapes how I lead teams and build brands today.
Through Monjardim®, my studio, I deliver a proprietary 9-layer brand method and help companies reinvent, rebrand, or pivot with clarity and confidence. I’ve led communications and branding from within startups and large organizations, owned end-to-end brand development for multi-edition events, and worked across sectors like retail, mining, utilities, financial services, and education—always aiming to solve brand problems at the decision level, not just through better execution.
- 23 years' experience
- Joined September 2026
Skills· 8
Languages
- EnglishAdvanced
- PortugueseFluent
Industry experience
- Media & Entertainment
- Retail
- Financial Services
- Government
- Education
- Energy & Utilities
- Agriculture & Mining
- Non-Profit Organization
- Other
Work experience· 12 roles
Advertising agency delivering institutional, retail, digital and public-sector communications across accounts in mining, water utilities, state government and retail. Art-directed campaigns and led proposals from development through client presentations and competitive pitches.
Built and restructured remote creative operations while leading client work, with a lead account for Banestes. Mapped the creative department’s processes, implemented task management visibility, migrated storage to the cloud, and directed creative output across institutional, retail and digital formats. Prospected and added new clients, while answering directly to the board on quality and deadlines.
Owned marketing and communications responsibilities during organizational restructuring after bankruptcy protection. Led media/performance, CRM and creative teams; produced performance and social assets aligned to CAC targets; managed customer incentives; maintained routines and performance indicators while priorities adjusted to new resource levels.
Education
Certifications and awards
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