I’m a B2B SaaS Content Marketing Manager focused on SEO/GEO and end-to-end video & podcast production, with 3+ years of experience growing organic and AI search visibility from the ground up. I work closely with leadership to turn business priorities into clear positioning, messaging, and content that performs—whether that’s long-form assets like whitepapers and case studies or ongoing distribution through newsletters, lead-gen content, and discovery channels. In my current role in Paris, I own brand positioning, a content calendar, and generative engine optimization, including measurable improvements in voice AI search share and brand AI visibility tracked via GetMint. I also manage production workflows for our weekly podcast (from studio setup and recording through editing and publishing), and I’ve built scalable processes for editing and translating content while coaching freelance writers on brand voice and quality standards.

Thi Le Anh Nguyen

I’m a B2B SaaS Content Marketing Manager focused on SEO/GEO and end-to-end video & podcast production, with 3+ years of experience growing organic and AI search visibility from the ground up. I work closely with leadership to turn business priorities into clear positioning, messaging, and content that performs—whether that’s long-form assets like whitepapers and case studies or ongoing distribution through newsletters, lead-gen content, and discovery channels. In my current role in Paris, I own brand positioning, a content calendar, and generative engine optimization, including measurable improvements in voice AI search share and brand AI visibility tracked via GetMint. I also manage production workflows for our weekly podcast (from studio setup and recording through editing and publishing), and I’ve built scalable processes for editing and translating content while coaching freelance writers on brand voice and quality standards.

Available to hire

I’m a B2B SaaS Content Marketing Manager focused on SEO/GEO and end-to-end video & podcast production, with 3+ years of experience growing organic and AI search visibility from the ground up. I work closely with leadership to turn business priorities into clear positioning, messaging, and content that performs—whether that’s long-form assets like whitepapers and case studies or ongoing distribution through newsletters, lead-gen content, and discovery channels.

In my current role in Paris, I own brand positioning, a content calendar, and generative engine optimization, including measurable improvements in voice AI search share and brand AI visibility tracked via GetMint. I also manage production workflows for our weekly podcast (from studio setup and recording through editing and publishing), and I’ve built scalable processes for editing and translating content while coaching freelance writers on brand voice and quality standards.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
French
Advanced
Vietnamese
Fluent

Work Experience

Content Marketing Manager (Permanent) at Incenteev (B2B SaaS)
October 1, 2024 - Present
Owned brand positioning, content calendar, and generative engine optimization (GEO), growing AI search share of voice from 0.6% to 2.7% and brand AI visibility from 5.9% to 35% over five months (tracked via GetMint). Created and refreshed 20+ white papers and case studies aligned to current messaging and positioning. Produced monthly organic-search-driven lead generation content (articles, white papers, case studies). Rebranded and led end-to-end weekly podcast production on leadership and management: studio setup, recording, preparing questions, editing, and publishing—improving views, CTR, and engagement on YouTube and podcast platforms (e.g., Spotify). Revitalized the company newsletter format and increased subscribers from 30,000 to 32,000 (+6.7%) in six months. Edited and translated 300+ articles into English while coaching freelance writers on brand voice, structure, and quality standards.
Right Hand to CEO (Apprenticeship) at Incenteev (B2B SaaS)
August 1, 2023 - September 30, 2024
Provided direct operational and strategic support to the CEO across marketing, content, and cross-functional special projects. Co-authored a management book with the CEO focused on workplace motivation frameworks. Built foundational expertise in content creation, SEO, and marketing operations, preparing for the transition into the Marketing Content Manager role.
Executive Assistant to the General Manager (Permanent) at Sheraton Hanoi Hotel
June 1, 2018 - September 30, 2020
Managed the General Manager’s daily calendar and coordinated high-level meetings, corporate visits, and VIP/diplomatic engagements. Organized executive travel logistics, correspondence, and confidential documentation with a high level of discretion. Liaised across departments (Front Office, F&B, Housekeeping, Sales) to ensure smooth execution of leadership initiatives and events.

Education

Master’s in Entrepreneurship & SME Leadership (Apprenticeship program) at INSEEC - Groupe OMNES Education
January 1, 2023 - January 1, 2024
Master’s in Corporate Finance (M2 - Specialisation) at NEOMA Business School
January 1, 2020 - January 1, 2021
Master of Business Administration (M1) at Centre Franco-Vietnamien de Formation à la Gestion
January 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services