Develop end-to-end marketing strategies to promote Spix Host's Google Workspace solutions and IT services, focusing on brand awareness, lead generation, and customer acquisition. Led cross-functional collaboration between marketing, design, and sales to streamline project delivery and improve communication flow. Created and managed customer journey-based funnel campaigns, improving lead-to-sale conversion rate. Led weekly blog publishing to support SEO and content marketing initiatives.

Performance Marketer at Zing Pakistan

January 1, 2024 - January 1, 2025

Plan and execute performance marketing campaigns across Facebook, Instagram, and Google Ads to drive traffic, conversions, and sales for multiple product lines. Continuously monitor and optimize performance using A/B testing, audience segmentation, and creative strategies to maximize ROI. Collaborate with design and content teams to create compelling ad creatives, product videos, and promotional assets tailored to each campaign objective. Analyze campaign data using Meta Ads Manager, Google Analytics, and Shopify reports to identify trends and guide strategy improvements. Develop full-funnel marketing strategies including prospecting, retargeting, and loyalty campaigns to support customer acquisition and retention. Lead performance reviews and reporting meetings, sharing actionable insights with the team and senior management to inform decision-making. Coordinate with SEO and email marketing teams to align paid efforts with organic growth strategies and maximize cross-channel impact. O