I’m Alex Lee, a performance marketer with about six years of experience driving paid acquisition and growth across multiple APAC markets. I’ve managed SEM, paid social, PMax and Bing on mid six-figure monthly budgets across seven markets and multiple business units, with a strong focus on scaling lead volume while reducing acquisition costs through search restructuring, creative strategy, and smarter channel mix. I’m especially proud of measurable outcomes like growing Singapore C2B lead volume by 47% since 2023 and lowering CAC through both bidding/search changes and full-funnel conversion improvements. I also build planning and forecasting frameworks for new market entries and acquisitions, and I use AI-assisted reporting to cut regional analysis overhead—so my team can spend more time testing and optimizing what moves the numbers.…I’m Alex Lee, a performance marketer with about six years of experience driving paid acquisition and growth across multiple APAC markets. I’ve managed SEM, paid social, PMax and Bing on mid six-figure monthly budgets across seven markets and multiple business units, with a strong focus on scaling lead volume while reducing acquisition costs through search restructuring, creative strategy, and smarter channel mix. I’m especially proud of measurable outcomes like growing Singapore C2B lead volume by 47% since 2023 and lowering CAC through both bidding/search changes and full-funnel conversion improvements. I also build planning and forecasting frameworks for new market entries and acquisitions, and I use AI-assisted reporting to cut regional analysis overhead—so my team can spend more time testing and optimizing what moves the numbers.WWWW…