Available to hire
I’m excited to apply for the Social Media Creator role at Ryanair. With a strong background in content creation, digital marketing, and audience engagement, I’m passionate about building social content that is not only strategic, but also creative, relatable, and scroll-stopping. Over the years, I’ve created and managed content across platforms, combining data insights with storytelling to drive engagement and growth.
At Viajar Mais Travel Agency, I built a content strategy from scratch, growing organic traffic from zero to over 1,700 monthly visits through SEO and high-performing content. I’ve also developed email campaigns and customer journeys at Inside Out Camps, always focusing on clear messaging and audience connection. More recently, I’ve been working closely with AI-generated content, prompt creation, and content evaluation, sharpening my ability to adapt to new, optimize messaging, and produce content at scale—skills that are highly relevant in fast-paced social media environments. I’m drawn to Ryanair’s bold and distinctive tone of voice on social media. I enjoy creating content that resonates with real audiences, taps into trends, and balances creativity with performance. With a background in Journalism and ongoing studies in Digital Marketing & Analytics, combined with hands-on experience with Google Analytics, Meta platforms, and content management systems, I bring both creative and analytical thinking to my work. I’d love the opportunity to contribute to your social media presence and help create content people actually want to engage with.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Intermediate
Work Experience
Generative AI Annotator at Covalen Solution onsite @Meta, Ireland
August 1, 2024 - PresentDeveloped and refined high-quality content to train advanced language models (LLMs), helping to improve their accuracy, relevance, and overall performance. Applied strong writing, editing, and analytical skills to produce effective and diverse content pairs, contributing to more accurate and natural AI-generated responses.
Digital Marketing Coordinator (Part-time Contract) at Inside Out Camp (Red Cow Moran Hotel), Ireland
February 1, 2024 - PresentCreated and scheduled engaging content for Instagram and Facebook, managing daily activity and audience interaction. Regularly updated the company website using WordPress, ensuring accuracy and alignment with marketing campaigns. Designed promotional materials such as slides and flyers using Canva and PowerPoint to support seasonal offers and internal presentations. Managed and updated a detailed Excel spreadsheet containing camper data, including bookings, payments, contact details, and form responses, supporting coordination between teams.
Marketing Coordinator (6-month contract) at Red Cow Moran Hotel, Ireland
July 31, 2024 - July 31, 2025Prepared weekly sales reports for the hotel's restaurants from delivery platforms (e.g., Uber Eats, Deliveroo). Created visual presentations and internal materials using PowerPoint and Canva to support the sales and marketing team. Created daily content for Facebook, Instagram, and TikTok using Meta Business Suite and WordPress, aligned with seasonal campaigns and brand identity. Maintained and updated spreadsheets to track campaign performance and social media schedules.
Digital Marketing and Content Director at Travel Agency Viajar Mais, Brazil
October 31, 2023 - July 31, 2025Worked remotely from Europe as a correspondent while leading a six-member marketing team. Created strategic blog content, ebooks, social media copy, and YouTube scripts tailored to diverse audiences. Managed daily posts and audience engagement across Facebook, Instagram, and LinkedIn. Oversaw Google Ads and applied SEO techniques to improve organic performance. Maintained a content calendar, coordinated campaigns, and created newsletters using RD Station with A/B testing and performance monitoring. Worked with high autonomy and initiative, aligning content with business goals.
Content & Social Media Manager at Self-employed
October 31, 2022 - July 31, 2025Produced an average of six blog articles and video scripts monthly for various companies. Managed seven social media accounts (Instagram and Facebook). Wrote articles and journalistic material for various media outlets.
Press Officer at City Council, Brazil
January 31, 2013 - July 31, 2025Led communication efforts for the City Council alongside an intern, managing press relations, media monitoring, and content production. Produced an average of five press releases per week, organized institutional and ceremonial events, and maintained the press contact list. Independently wrote television scripts, ceremonial speeches, and political content, ensuring alignment with the council’s public image and communication strategy.
Generative AI Annotator at Covalent Solution on site @ Meta
February 1, 2024 - PresentDeveloped and refined high-quality content to train advanced language models (LLMs), improving their accuracy, relevance, and overall performance. Applied strong writing, editing, and analytical skills to produce effective and diverse content pairs, contributing to more accurate and natural AI-generated responses.
Digital Marketing Coordinator (Part-time Contract) at Inside Out Camp (Red Cow Moran Hotel)
July 31, 2024 - August 18, 2025Created and scheduled engaging content for Instagram and Facebook, managing daily activity and audience interaction. Regularly updated the company website using WordPress, ensuring accuracy and alignment with marketing campaigns. Designed promotional materials such as slides and flyers using Canva and PowerPoint to support seasonal offers and internal presentations. Managed and updated detailed Excel spreadsheets containing camper data, bookings, payments, contact details, and form responses to coordinate between teams. Prepared weekly sales reports for the hotel's restaurants from delivery platforms (e.g., Uber Eats, Deliveroo).
Marketing Coordinator (6-month contract) at Red Cow Moran Hotel
July 31, 2024 - August 18, 2025Created daily content for Facebook, Instagram, and TikTok using Meta Business Suite and WordPress, aligned with seasonal campaigns and brand identity. Maintained and updated spreadsheets to track campaign performance and social media schedules. Created visual presentations and internal materials using PowerPoint and Canva to support sales and marketing teams.
Digital Marketing and Content Director at Travel Agency Viajar Mais
October 31, 2023 - August 18, 2025Worked remotely from Europe as a correspondent while leading a six-member marketing team. Created strategic blog content, ebooks, social media copy, and YouTube scripts tailored to diverse audiences. Managed daily posts and audience engagement on Facebook, Instagram, and LinkedIn. Oversaw Google Ads and applied SEO techniques to improve organic performance. Maintained a content calendar, coordinated campaigns, and created newsletters using RD Station with A/B testing and performance monitoring. Worked with high autonomy, aligning content with business goals.
Content & Social Media Manager (Self-employed) at Self-employed
October 31, 2022 - August 18, 2025Produced an average of six blog articles and video scripts monthly for various companies. Managed seven social media accounts (Instagram and Facebook). Wrote articles and journalistic material for various media outlets.
Press Officer at City Council, Brazil
January 31, 2013 - August 18, 2025Led communication efforts alongside an intern, managing press relations, media monitoring, and content production. Produced an average of five press releases per week, organized institutional and ceremonial events, and maintained the press contact list. Independently wrote television scripts, ceremonial speeches, and political content, ensuring alignment with the council’s public image and communication strategy.
IT Service Desk at IT Service Desk, Porto, Portugal
December 31, 2023 - August 18, 2025Supported internal users and managed system access in a global IT setting, strengthening technical troubleshooting and communication skills.
Digital Marketing Coordinator at Inside Out Camps (Marketing project for Red Cow Group)
July 31, 2024 - October 21, 2025Develop and execute digital marketing strategies to promote a residential youth camp focused on personal development and confidence-building. Manage social media channels (Instagram, TikTok, YouTube, LinkedIn) and create engaging multimedia content. Design visual and video materials using Canva and CapCut to enhance brand storytelling. Coordinate email marketing campaigns and manage website content, updates, and SEO (WordPress). Oversee camper information, digital bookings, and communications processes. Plan and implement content marketing and launch strategies to increase visibility, participation, and engagement.
Digital Marketing and Content Director at Travel Agency Viajar Mais, Brazil
October 1, 2023 - October 21, 2025Led a six-member team to deliver cross-channel strategies (blogs, newsletters, social media). Created and edited digital content for international audiences in European and South American markets. Increased organic web traffic from zero to 1,700+ monthly visits through SEO and content strategy.
Content Writer at Self-employed
October 1, 2022 - October 21, 2025Organized more than six articles for blogs and scripts for videos and classes for different companies each month. Managed social media, handling seven accounts on Instagram and Facebook.
Press Officer at Foundation Vale of Sapucaí, Brazil
December 1, 2014 - October 21, 2025Prepared photographic and journalistic coverage of corporate events. Responsible for writing eight weekly press releases. Produced and presented a weekly 30-minute radio program covering culture and events.
Marketing Analyst at FAI University, Brazil
October 1, 2013 - October 21, 2025Created a biweekly internal newsletter and a semi-annual printed newspaper. Responsible for ensuring the integration of communication strategies. Coordinated extracurricular activities, prepared entrance exams, and organized competitions among students.
Press Officer at City Council, Brazil
January 1, 2013 - October 21, 2025Produced 5 press releases per week, clipping all material published in the media and updating the mailing-list. Organized institutional and ceremonial events. Responsible for writing television scripts, ceremonial content, and political speeches.
Digital Marketing Coordinator at Inside Out Camps (Marketing project for the Red Cow Group)
February 1, 2024 - PresentDevelop and execute digital marketing strategies to promote a residential youth camp focused on personal development and confidence-building. Manage social media channels (Instagram, TikTok, YouTube, LinkedIn) and create engaging multimedia content. Design visual and video materials using Canva and CapCut to enhance brand storytelling. Coordinate email marketing campaigns and manage website content, updates, and SEO (WordPress). Oversee camper information, digital bookings, and communication processes. Plan and implement content marketing and launch strategies to increase visibility, participation, and engagement.
Marketing Coordinator at Red Red Cow Moran Hotel, Ireland
July 1, 2024 - October 21, 2025Prepared weekly sales reports for the hotel’s restaurants from delivery platforms (e.g., Uber Eats, Deliveroo). Created visual presentations and internal materials using PowerPoint and Canva to support the sales and marketing team. Created daily content for Facebook, Instagram, and TikTok using Meta Business Suite and WordPress, aligned with seasonal campaigns and brand identity. Maintained and updated spreadsheets to track campaign performance and social media schedules.
Digital Marketing and Content Director at Travel Agency Viajar Mais, Brazil
October 1, 2023 - October 21, 2025Led a six-member team to deliver cross-channel strategies (blogs, newsletters, social media). Created and edited digital content adapted for international audiences in Europe and South America. Increased organic web traffic from zero to 1,700+ monthly visits within 18 months through SEO and content strategy.
Content Writer at Self-employed
October 1, 2022 - October 21, 2025Organized more than six articles for blogs and scripts for videos and classes for different companies each month. Social Media, managing 7 accounts on Instagram and Facebook.
Press Officer at Foundation Vale of Sapucai, Brazil
December 1, 2014 - October 21, 2025Prepared photographic and journalistic coverage of corporate events. Wrote eight weekly press releases. Produced and presented a weekly 30-minute radio program covering culture and events.
Marketing Analyst at FAI University, Brazil
October 1, 2013 - October 21, 2025Created a biweekly internal newsletter and a semi-annual printed newspaper. Responsible for ensuring the integration of communication strategies. Coordinated extracurricular activities, prepared entrance exams, and organized competitions among students.
Press Officer at City Council, Brazil
January 1, 2013 - October 21, 2025Produced 5 releases per week, clipped all material published in the media and updating the mailing-list. Organized institutional and ceremonial events. Responsible for writing television scripts, ceremonial content, and political speeches.
Generative AI Annotator at Covalen Solutions @Meta
August 1, 2024 - PresentDeveloped and refined high-quality content to train advanced language models (LLMs), helping to improve their accuracy, relevance, and overall performance. Drawing on my experience in content creation, I applied strong writing, editing, and analytical skills to produce effective and diverse content pairs, contributing to more accurate and natural AI-generated responses.
Digital Marketing Coordinator at Inside Out Camps (Part-time)
February 1, 2024 - PresentDevelop and execute digital marketing strategies to promote a residential youth camp focused on personal development and confidence-building. Manage social media channels (Instagram, TikTok, YouTube, LinkedIn) and create engaging multimedia content. Design visual and video materials using Canva and CapCut to enhance brand storytelling. Coordinate email marketing campaigns and manage website content, updates, and SEO (WordPress). Oversee camper information, digital bookings, and communication processes. Plan and implement content marketing and launch strategies to increase visibility, participation, and engagement.
Digital Marketing and Content Director at Travel Agency Viajar Mais, Brazil
January 1, 2018 - October 1, 2023Led a six-member team to deliver cross-channel strategies (blogs, newsletters, social media). Created and edited digital content adapted for international audiences in Europe and South America. Increased organic web traffic from zero to 1,700+ monthly visits within 18 months through SEO and content strategy.
Press Officer at Foundation Vale of Sapucai, Brazil
November 1, 2013 - December 1, 2014Prepared photographic and journalistic coverage of corporate events. Was responsible for writing eight weekly press releases. Produced and presented a weekly 30-minute radio program covering culture and events.
Press Officer at City Council, Brazil
June 1, 2009 - January 1, 2013Produced 5 releases per week, clipping all material published in the media and updating the mailing-list. Organized institutional and ceremonial events. Responsible for writing television scripts, ceremonial content, and political speeches.
IT Service Desk at IT Service Desk, Porto, Portugal
January 1, 2022 - December 31, 2023Supported internal users and managed system access in a global IT setting, strengthening technical troubleshooting and communication skills.
Volunteer (Cultural Exchange) at French Language School & Host Organization
January 1, 2020 - March 1, 2020Volunteered as childminder, enhancing cross-cultural communication skills, empathy, and adaptability in an international setting.
Volunteer at Educandário (children)
January 1, 2022 - December 31, 2022Volunteer work contributing to children's education and well-being.
Volunteer at SOS Amazonas
January 1, 2021 - December 31, 2021Volunteer work contributing to community support and development.
Volunteer at Onça Praia Hostel
January 1, 2019 - December 31, 2019Volunteer support in hospitality and community projects.
Volunteer at Bambu Hostel
January 1, 2019 - December 31, 2019Volunteer support in hostel environment and community activities.
Student / English Language Practice at The English Studio School
January 1, 2015 - December 31, 2019Studied English and worked in multicultural environments in Dublin, Ireland.
Digital Marketing Coordinator at Inside Out Camps
February 1, 2024 - PresentDeveloped and executed digital marketing strategies for a residential youth camp; managed social media channels, designed multimedia content, coordinated email campaigns, and maintained WordPress website content and SEO.
IT Service Desk
January 1, 2022 - December 31, 2023Supported internal users and managed system access in a global IT setting, strengthening technical troubleshooting and cross-cultural communication skills.
Education
Postgraduate at Technology and Administration University Brazil
January 1, 2019 - December 31, 2020BA at Pontifical Catholic University of Campinas Brazil
January 1, 2004 - December 31, 2007Professional Diploma in Digital Marketing at Digital Marketing Institute Ireland
January 1, 2025 - August 18, 2025Postgraduate in Strategic Marketing Management at Technology and Administration University Brazil
January 1, 2019 - January 1, 2020BA in Communication Studies and Journalism at Pontifical Catholic University of Campinas Brazil
January 1, 2004 - January 1, 2007Postgraduate Diploma in Digital Marketing & Analytics at Technological University of the Shannon
September 1, 2025 - October 21, 2025BA in Communication Studies and Journalism at Pontifical Catholic University of Campinas, Brazil
February 1, 2004 - December 1, 2007Professional Diploma in Digital Marketing at Digital Marketing Institute, Ireland
June 1, 2025 - October 21, 2025Postgraduate in Strategic Marketing Management at Technology and Administration University, Brazil
May 1, 2019 - March 1, 2020BA in Communication Studies and Journalism at Pontifical Catholic University of Campinas, Brazil
February 1, 2004 - December 1, 2007Postgraduate in Digital Marketing and Analytics at Technological University of the Shannon
September 1, 2025 - March 24, 2026Postgraduate in Strategic Marketing Management at Technology and Administration University, Brazil
May 1, 2019 - March 1, 2020BA in Communication Studies and Journalism at Pontifical Catholic University of Campinas, Brazil
February 1, 2004 - December 1, 2007Postgraduate in Digital Marketing and Analytics at Technological University of the Shannon
September 1, 2025 - March 24, 2026Postgraduate in Strategic Marketing Management at Technology and Administration University, Brazil
May 1, 2019 - March 1, 2020BA in Communication Studies and Journalism at Pontifical Catholic University of Campinas, Brazil
February 1, 2004 - December 1, 2007Qualifications
Google Ads Certification
January 1, 2023 - December 31, 2023Google Analytics Certification
January 1, 2023 - December 31, 2023UX Writing
January 1, 2023 - December 31, 2023Copywriting
January 1, 2023 - December 31, 2023Storytelling
January 1, 2023 - December 31, 2023Content Creation
January 1, 2023 - December 31, 2023Google Ads Certification
January 11, 2030 - August 18, 2025Google Analytics Certification
January 11, 2030 - August 18, 2025UX Writing Certification – Mergo
January 11, 2030 - August 18, 2025Copywriting – Rock University
January 11, 2030 - August 18, 2025Storytelling – Cinema School
January 11, 2030 - August 18, 2025Content Creation – Rock University
January 11, 2030 - August 18, 2025UX Writer - Mergo
January 11, 2030 - October 21, 2025Copywriting – Rock University
January 11, 2030 - October 21, 2025Google Analytics - Google Digital Academy
January 11, 2030 - October 21, 2025Storytelling - Cinema School
January 11, 2030 - October 21, 2025Content Creation – Rock University
January 11, 2030 - October 21, 2025SEO - Semrush Internship
January 11, 2030 - October 21, 2025Google Ads Certification
January 11, 2030 - October 21, 2025Google Analytics Certification
January 11, 2030 - October 21, 2025UX Writing
January 11, 2030 - October 21, 2025Copywriting
January 11, 2030 - October 21, 2025Storytelling
January 11, 2030 - October 21, 2025Meta Certified Digital Marketing – Meta
January 11, 2030 - March 24, 2026Associate Google Ads Certification – Google
January 11, 2030 - March 24, 2026Google Analytics Certification – Google
January 11, 2030 - March 24, 2026UX Writing – Mergo
January 11, 2030 - March 24, 2026Copywriting – Rock University
January 11, 2030 - March 24, 2026Storytelling – Cinema School
January 11, 2030 - March 24, 2026Content Creation – Rock University
January 11, 2030 - March 24, 2026Meta Certified Digital Marketing – Meta
January 11, 2030 - March 24, 2026Associate Google Ads Certification – Google
January 11, 2030 - March 24, 2026Google Analytics Certification – Google
January 11, 2030 - March 24, 2026UX Writing – Mergo
January 11, 2030 - March 24, 2026Copywriting – Rock University
January 11, 2030 - March 24, 2026Storytelling – Cinema School
January 11, 2030 - March 24, 2026Content Creation – Rock University
January 11, 2030 - March 24, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Government, Professional Services, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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