As a senior UI/UX and Product Designer with over 15 years of experience, I design intuitive digital experiences across enterprise, fintech, and e-commerce platforms. I lead design systems end-to-end—from user research and wireframing to high-fidelity prototyping and front-end implementation—ensuring a seamless bridge between business goals and user needs. My work has earned three DKSH excellence awards and a 2022 Asia Ecommerce Award for Best Use of UI/UX. I thrive in cross-functional, agile teams and enjoy turning complex journeys into scalable, accessible interfaces that drive measurable results.…

Lejin B. Varghese

As a senior UI/UX and Product Designer with over 15 years of experience, I design intuitive digital experiences across enterprise, fintech, and e-commerce platforms. I lead design systems end-to-end—from user research and wireframing to high-fidelity prototyping and front-end implementation—ensuring a seamless bridge between business goals and user needs. My work has earned three DKSH excellence awards and a 2022 Asia Ecommerce Award for Best Use of UI/UX. I thrive in cross-functional, agile teams and enjoy turning complex journeys into scalable, accessible interfaces that drive measurable results.…

Available to hire

As a senior UI/UX and Product Designer with over 15 years of experience, I design intuitive digital experiences across enterprise, fintech, and e-commerce platforms. I lead design systems end-to-end—from user research and wireframing to high-fidelity prototyping and front-end implementation—ensuring a seamless bridge between business goals and user needs.

My work has earned three DKSH excellence awards and a 2022 Asia Ecommerce Award for Best Use of UI/UX. I thrive in cross-functional, agile teams and enjoy turning complex journeys into scalable, accessible interfaces that drive measurable results.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced
Malayalam
Fluent
Tamil
Advanced

Work Experience

Senior Specialist UI UX Designer and Website Management at DKSH CSSC Sdn. Bhd
January 1, 2019 - June 7, 2024
Awarded Asia's Best UI/UX Design 2023 for exceptional product design. Revitalized over 20 websites, boosting user engagement by 30% with superior UI/UX design. Agile and Scrum Master certified, optimizing project management processes. Enhanced 20+ WordPress sites, improving functionality and visual design. Advanced SEO through strategic CMS integrations. Crafted user-friendly interfaces, reducing customer inquiries by 25%. Leveraged A/B testing to increase conversion rates by 15%. Led UX strategy workshops, promoting team collaboration and brand coherence. Applied responsive design techniques, attracting 40% more mobile traffic. Skilled in Figma and Adobe XD for top-tier visual design delivery. Streamlined user navigation, resulting in a 20% drop in bounce rates. Collaborated with developers for flawless design execution. Revamped brand identity for uniformity across all company platforms. Tailored and programmed Eloqua email templates to fulfill stakeholder needs.
Senior Frontend Designer at Finology Sdn. Bhd
November 1, 2015 - August 31, 2019
Proficient Front-End Developer with extensive Ruby on Rails expertise. Mastery of HTML5, CSS3, and jQuery. Over 10 years crafting compelling UI/UX designs focusing on visual appeal and user engagement. Drove a full-scale redesign, resulting in a 25% uplift in conversion rates. Championed the successful overhaul and relaunch of the web platform, elevating the overall user experience. Expert in delivering innovative, mobile-responsive design solutions. Demonstrated success in developing user-centric mobile applications. Led major rebranding efforts, refreshing all company materials with a modern, cohesive look.
Senior Web Designer at Device Driven Pvt Ltd
February 1, 2015 - October 31, 2015
Expert in UX/UI Design, optimizing user experience and engagement. Mastery of HTML5, CSS3, and jQuery. Led website overhauls, achieving notable uplifts in conversion rates. Skilled in Adobe Creative Suite and front-end technologies, ensuring fluid design implementation. Accomplished team leader, delivering top-tier projects on schedule. Proficient in SEO strategies, effectively boosting web presence and traffic. Crafted numerous high-performance, visually compelling static landing pages. Created impactful Google Ads and social media visuals, driving brand visibility.
Senior Web and Elearning Designer and Developer at Aptara e-Learning Pvt Ltd
June 1, 2013 - December 31, 2014
Developed innovative Elearning user interfaces using advanced HTML5 and CSS3 techniques. Delivered over 50 high-impact eLearning modules, significantly boosting client ROI. Led the adoption of mobile-responsive design standards in the eLearning industry. Optimized web performance, achieving a 30% decrease in page load times. Created engaging interactive content that substantially improved conversion rates. Improved user retention by refining and simplifying user experience pathways. Expert in crafting state-of-the-art, interactive, and intuitive eLearning solutions tailored to various audiences. Recognized as 'Best Employee of the Year' for exceptional performance and contributions.
Lead Designer at Sod Technologies Pvt-Ltd
October 1, 2011 - December 31, 2013
Spearheaded a dynamic team of 10 web designers, optimizing team performance. Elevated UX design, resulting in a 30% surge in user retention rates. Successfully directed over 20 design projects to commercial acclaim. Proficiency in Adobe & Sketch, achieving a cost reduction of 15%. Innovated in mobile app design, achieving over 1 million downloads. Specialized in UI/UX design for a multitude of mobile applications. Managed a robust team of 10 designers, hitting 95% of project KPIs. Pioneered AR/VR integrations, significantly boosting user interaction. Optimized design processes, accelerating project completion by 20%. Recipient of multiple awards for SaaS and mobile technology designs. Fostered cross-functional team collaboration to drive product superiority. Implemented rigorous user testing protocols, enhancing satisfaction by 25%.
Junior Designer at Royal ID Pvt Ltd
September 1, 2010 - September 30, 2011
Spearheaded web design projects for diverse clients, enhancing digital presence with cutting-edge techniques. Revitalized Flash-based websites, ensuring seamless user experiences. Crafted numerous static websites leveraging HTML, CSS, and jQuery for optimal functionality. Produced engaging animated web banners, elevating brand visibility. Designed compelling Google ads and social media posters, driving online engagement.
Senior Specialist UI UX Designer and Website Management at DKSH CSSC Sdn. Bhd
January 1, 2019 - June 7, 2024
Awarded Asia's Best UI/UX Design 2023 for exceptional product design. Revitalized over 20 websites, boosting user engagement by 30% with superior UI/UX design. Agile and Scrum Master certified, optimizing project management processes. Enhanced 20+ WordPress sites, improving functionality and visual design. Advanced SEO through strategic CMS integrations. Crafted user-friendly interfaces, reducing customer inquiries by 25%. Leveraged A/B testing to increase conversion rates by 15%. Led UX strategy workshops, promoting team collaboration and brand coherence. Applied responsive design techniques, attracting 40% more mobile traffic. Skilled in Figma and Adobe XD for top-tier visual design delivery. Streamlined user navigation, resulting in a 20% drop in bounce rates. Collaborated with developers for flawless design execution. Revamped brand identity for uniformity across all company platforms. Tailored and programmed Eloqua email templates to fulfill stakeholder needs.
Senior Frontend Designer at Finology Sdn. Bhd
November 1, 2015 - August 31, 2019
Proficient Front-End Developer with extensive Ruby on Rails expertise. Mastery of HTML5, CSS3, and jQuery. Over 10 years crafting compelling UI/UX designs with a focus on visual appeal and user engagement. Drove a full-scale redesign, resulting in a 25% uplift in conversion rates. Championed the successful overhaul and relaunch of the web platform, elevating the overall user experience. Expert in delivering innovative, mobile-responsive design solutions. Demonstrated success in developing user-centric mobile applications. Led major rebranding efforts, refreshing all company materials with a modern, cohesive look.
Senior Web Designer at Device Driven Pvt Ltd
February 1, 2015 - October 31, 2015
Expert in UX/UI Design, optimizing user experience and engagement. Mastery of HTML5, CSS3, and jQuery. Led website overhauls, achieving notable uplifts in conversion rates. Skilled in Adobe Creative Suite and front-end technologies, ensuring fluid design implementation. Accomplished team leader, delivering top-tier projects on schedule. Proficient in SEO strategies, effectively boosting web presence and traffic. Crafted numerous high-performance, visually compelling static landing pages. Created impactful Google Ads and social media visuals, driving brand visibility.
Senior Web and eLearning Designer and Developer at Aptara e-Learning Pvt Ltd
June 1, 2013 - December 31, 2014
Developed innovative eLearning user interfaces using advanced HTML5 and CSS3 techniques. Delivered over 50 high-impact eLearning modules, significantly boosting client return on investment. Led the adoption of mobile-responsive design standards in eLearning industry. Optimized web performance, achieving a notable 30% decrease in page load times. Created engaging interactive content that substantially improved conversion rates. Improved user retention by refining and simplifying user experience pathways. Expert in crafting state-of-the-art, interactive, and intuitive eLearning solutions tailored to various audiences. Recognized as "Best Employee of the Year" for exceptional performance and contributions.
Lead Designer at Sod Technologies Pvt-Ltd
October 1, 2011 - December 31, 2013
Spearheaded a dynamic team of 10 web designers, optimizing team performance. Elevated UX design, resulting in a 30% surge in user retention rates. Successfully directed over 20 design projects to commercial acclaim. Proficiency in Adobe & Sketch, achieving a cost reduction of 15%. Innovated in mobile app design, achieving over 1 million downloads. Specialized in UI/UX design for a multitude of mobile applications. Managed a robust team of 10 designers, hitting 95% of project KPIs. Pioneered AR/VR integrations, significantly boosting user interaction. Optimized design processes, accelerating project completion by 20%. Recipient of multiple awards for SaaS and mobile technology designs. Fostered cross-functional team collaboration to drive product superiority. Implemented rigorous user testing protocols, enhancing satisfaction by 25%.
Junior Designer at Royal ID Pvt Ltd
September 1, 2010 - September 30, 2011
Spearheaded web design projects for diverse clients, enhancing digital presence with cutting-edge techniques. Revitalized Flash-based websites, ensuring seamless user experiences. Crafted numerous static websites leveraging HTML, CSS, and jQuery for optimal functionality. Produced engaging animated web banners, elevating brand visibility. Designed compelling Google ads and social media posters, driving online engagement.
Senior Specialist UI UX Designer and Website Management at DKSH CSSC Sdn. Bhd
January 1, 2019 - June 19, 2024
Awarded Asia's Best UI/UX Design 2023 for exceptional product design. Revitalized over 20 websites, boosting user engagement by 30% with superior UI/UX design. Agile and Scrum Master certified, optimizing project management processes. Enhanced 20+ WordPress sites, improving functionality and visual design. Advanced SEO through strategic CMS integrations. Crafted user-friendly interfaces, reducing customer inquiries by 25%. Leveraged A/B testing to increase conversion rates by 15%. Led UX strategy workshops, promoting team collaboration and brand coherence. Applied responsive design techniques, attracting 40% more mobile traffic. Skilled in Figma and Adobe XD for top-tier visual design delivery. Streamlined user navigation, resulting in a 20% drop in bounce rates. Collaborated with developers for flawless design execution. Revamped brand identity for uniformity across all company platforms. Tailored and programmed Eloqua email templates to fulfill stakeholder needs.
Senior Frontend Designer at Finology Sdn. Bhd
November 1, 2015 - August 31, 2019
Proficient Front-End Developer with extensive Ruby on Rails expertise. Mastery of HTML5, CSS3, and jQuery. Over 10 years crafting compelling UI/UX designs with a focus on visual appeal and user engagement. Drove a full-scale redesign, resulting in a 25% uplift in conversion rates. Championed the successful overhaul and relaunch of the web platform, elevating the overall user experience. Expert in delivering innovative, mobile-responsive design solutions. Demonstrated success in developing user-centric mobile applications. Led major rebranding efforts, refreshing all company materials with a modern, cohesive look.
Senior Web Designer at Device Driven Pvt Ltd
February 1, 2015 - October 31, 2015
Expert in UX/UI Design, optimizing user experience and engagement. Mastery of HTML5, CSS3, and jQuery. Led website overhauls, achieving notable uplifts in conversion rates. Skilled in Adobe Creative Suite and front-end technologies, ensuring fluid design implementation. Accomplished team leader, delivering top-tier projects on schedule. Proficient in SEO strategies, effectively boosting web presence and traffic. Crafted numerous high-performance, visually compelling static landing pages. Created impactful Google Ads and social media visuals, driving brand visibility.
Senior Web and eLearning Designer and Developer at Aptara e-Learning Pvt Ltd
June 1, 2013 - December 31, 2014
Developed innovative eLearning user interfaces using advanced HTML5 and CSS3 techniques. Delivered over 50 high-impact eLearning modules, significantly boosting client ROI. Led the adoption of mobile-responsive design standards in the eLearning industry. Optimized web performance, achieving a notable 30% decrease in page load times. Created engaging interactive content that substantially improved conversion rates. Improved user retention by refining and simplifying user experience pathways. Expert in crafting state-of-the-art, interactive, and intuitive eLearning solutions tailored to various audiences. Recognized as 'Best Employee of the Year' for exceptional performance and contributions.
Lead Designer at Sod Technologies Pvt-Ltd
October 1, 2011 - December 31, 2013
Spearheaded a dynamic team of 10 web designers, optimizing team performance. Elevated UX design, resulting in a 30% surge in user retention rates. Successfully directed over 20 design projects to commercial acclaim. Proficiency in Adobe & Sketch, achieving a cost reduction of 15%. Innovated in mobile app design, achieving over 1 million downloads. Specialized in UI/UX design for numerous mobile applications. Managed a robust team of 10 designers, hitting 95% of project KPIs. Pioneered AR/VR integrations, significantly boosting user interaction. Optimized design processes, accelerating project completion by 20%. Recipient of multiple awards for SaaS and mobile technology designs. Fostered cross-functional team collaboration to drive product superiority. Implemented rigorous user testing protocols, enhancing satisfaction by 25%.
Junior Designer at Royal ID Pvt Ltd
September 1, 2010 - September 30, 2011
Spearheaded web design projects for diverse clients, enhancing digital presence with cutting-edge techniques. Revitalized Flash-based websites, ensuring seamless user experiences. Crafted numerous static websites leveraging HTML, CSS, and jQuery for optimal functionality. Produced engaging animated web banners, elevating brand visibility. Designed compelling Google ads and social media posters, driving online engagement.
Senior Specialist – User Experience & Website Management at DKSH Corporate Shared Services Center Sdn. Bhd.
August 1, 2019 - December 1, 2025
Led the enterprise-wide development and rollout of a comprehensive UI/UX design system across DKSH's global digital ecosystem (dksh.com, DKSHDiscover, DKSHLabshop), ensuring brand consistency across 36+ markets. Architected semi-fidelity interactive prototypes in Figma to visualise complex user journeys and secure stakeholder buy-in. Developed scalable, responsive HTML5/CSS3/jQuery pages and reusable template systems for Pardot and Eloqua marketing automation platforms. Managed end-to-end WordPress website development for product launches and campaigns — from architecture to deployment. Collaborated cross-functionally within Agile teams to align product features with user-centric design principles and brand standards. Recognised with DKSH Fantree Award (2023), Marketing Excellence Award (2023), and On the Spot Award (2023) for outstanding contributions.
Senior Frontend Designer at Finology Sdn. Bhd.
October 1, 2015 - July 1, 2019
Joined as a founding-stage senior designer and architected the entire visual identity and frontend framework for Malaysia's leading loan and insurance comparison platforms (Loanstreet, LoanPlus, Finology). Designed and developed end-to-end UX flows, wireframes, and interactive prototypes for multiple fintech products built on Ruby on Rails. Spearheaded major rebranding, establishing cohesive logos, typography, and colour systems across the product suite. Delivered mobile-first, responsive front-end pages using HTML5, CSS3, JavaScript, and jQuery, integrated directly within Rails codebases. Utilised Git for version control and seamless developer handoff across distributed teams.
Senior Frontend Designer at DeviceDriven
February 1, 2015 - October 1, 2015
Led end-to-end web development and UI/UX design for a global client base, building responsive, mobile-first websites from scratch using HTML5 and CSS3. Developed interactive prototypes in InVision to validate user flows and accelerate stakeholder approvals. Elevated user engagement via advanced CSS3 animations and fluid micro-interactions. Executed high-conversion email campaigns and animated Google Display banners for digital marketing initiatives.
Senior eLearning & Web Designer/Developer at Aptara Corp
June 1, 2013 - January 1, 2015
Led the Flash-to-HTML5 migration for Fortune 100 clients, converting legacy modules into interactive, mobile-responsive eLearning ecosystems using the GSAP animation library. Delivered 50+ high-impact eLearning modules, significantly boosting client ROI. Engineered performance optimisations (asset minification, image compression) that reduced page load latency by 30% for low-bandwidth users. Managed a team of developers to craft custom GUIs, ensuring technical excellence across concurrent projects. Awarded 'Best Employee of the Year' for exceptional performance.
Lead Web Designer at SOD Technologies
October 1, 2011 - May 1, 2013
Led a team of 10 web designers, overseeing end-to-end design lifecycle and optimising team performance across 20+ commercial projects. Designed intuitive mobile app interfaces for iOS and Android using Adobe Photoshop and Illustrator. Developed comprehensive wireframes and user journey maps, streamlining the design-to-development handoff process. Improved UX design practices, resulting in a 30% increase in user retention rates.

Education

Diploma in Animation and We designing at Brush man collage of animation
May 1, 2009 - April 24, 2010
Diploma at Cochin
January 1, 2010 - December 31, 2010
Diploma at Pathanamthitta
January 1, 2009 - December 31, 2009
Diploma at Animation and Webdesigning, Cochin
January 1, 2010 - December 31, 2010
Diploma at Electronics and Telecommunication, Pathanamthitta
January 1, 2009 - December 31, 2009
Diploma at Animation and Webdesigning, Cochin
January 1, 2010 - December 31, 2010
Diploma at Electronics and Telecommunication, Pathanamthitta
January 1, 2009 - December 31, 2009
Diploma at Animation and Webdesigning, Cochin
January 1, 2010 - December 31, 2010
Diploma at Electronics and Telecommunication, Pathanamthitta
January 1, 2009 - December 31, 2009

Qualifications

Diploma in electronics and telecommunications
March 1, 2007 - May 31, 2009
Agile and Scrum Master certified
January 11, 2030 - June 26, 2025
Agile Certification
January 11, 2030 - June 26, 2025
Scrum Master Certification
January 11, 2030 - June 26, 2025
Agile and Scrum Master certified
January 11, 2030 - June 26, 2025
DKSH Fantree Award
January 1, 2023 - April 23, 2026
Marketing Excellence Award
January 1, 2023 - April 23, 2026
On the Spot Award
January 1, 2023 - April 23, 2026
Best Employee of the Year
January 1, 2014 - April 23, 2026
Best Use of UI/UX — Asia Ecommerce Awards (DKSHDiscover Project)
January 1, 2022 - April 23, 2026

Industry Experience

Financial Services, Consumer Goods, Computers & Electronics, Life Sciences, Healthcare, Manufacturing, Real Estate & Construction, Education, Software & Internet, Media & Entertainment, Professional Services, Retail
    paper DkshDiscover

    Dksh discover is one of performance material businesses platform from DKSH. Which allow BtoB and B2C business via online and offline. User can compare their products, can find the complete details of the products, can request for quotation and sample.

    Its an awarding winning website by Asia e-commerce 2023 onwards. Especially it also awarded for Best use of UIUX Designing, which is my contribution.