I am a comprehensive graphic designer with 15+ years of experience in branding, UI/UX design, and web development. I specialize in building strategic visual systems that blend corporate identity with intuitive interfaces across digital and print. I collaborate with multidisciplinary teams—Management, Marketing, Advertising, and Communications—to move projects forward and keep goals on track. I’ve led design for major clients like Entel, Codelco, CIAL Alimentos, and Watts, delivering high-quality work on tight deadlines.

Luis Medina

I am a comprehensive graphic designer with 15+ years of experience in branding, UI/UX design, and web development. I specialize in building strategic visual systems that blend corporate identity with intuitive interfaces across digital and print. I collaborate with multidisciplinary teams—Management, Marketing, Advertising, and Communications—to move projects forward and keep goals on track. I’ve led design for major clients like Entel, Codelco, CIAL Alimentos, and Watts, delivering high-quality work on tight deadlines.

Available to hire

I am a comprehensive graphic designer with 15+ years of experience in branding, UI/UX design, and web development. I specialize in building strategic visual systems that blend corporate identity with intuitive interfaces across digital and print.

I collaborate with multidisciplinary teams—Management, Marketing, Advertising, and Communications—to move projects forward and keep goals on track. I’ve led design for major clients like Entel, Codelco, CIAL Alimentos, and Watts, delivering high-quality work on tight deadlines.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Graphic Designer at Contenido Raiz
December 1, 2020 - November 20, 2025
Designed social media graphics that increased engagement by 25%, created and animated advertising spots to boost audience retention, and developed prototypes in Figma to improve usability by 20% and reduce development time by 15%. Implemented designs in WordPress to optimize website performance and ensured responsive, accessible experiences across devices.
UI/UX Designer at AW Marketing Digital
February 1, 2020 - February 1, 2020
Developed interactive prototypes in Adobe XD, creating intuitive interfaces aligned with brand identity. Translated designs into WordPress implementations by customizing themes and plugins. Optimized responsive websites to improve accessibility and performance across devices, contributing to higher user engagement and retention.
Freelance UI Graphic Designer at Media Broker Agency
January 1, 2018 - January 1, 2018
Created branding materials and digital content, developed prototypes in Sketch, and implemented designs in WordPress. Ensured consistent visual identity across platforms and improved search engine optimization for client publications.
Freelance UI Graphic Designer at ZT Group
March 1, 2019 - March 1, 2019
Created graphic materials for platforms, including branding and digital content; built intuitive interfaces in Sketch; implemented WordPress sites; optimized responsive designs.
Freelance Graphic Designer for Social Networks at Eikon Digital
July 1, 2018 - July 1, 2018
Designed and developed impactful visual content for social media, including images and animations. Edited videos in Adobe Premiere to ensure engaging content aligned with UI/UX goals.
Graphic Designer at SGF Global
January 1, 2017 - January 1, 2017
Designed social media posts, created internal communications visuals, and developed campaigns that strengthened the brand's presence on digital platforms.
Graphic and Web Designer at Aplicable Solutions
November 1, 2016 - November 1, 2016
Developed WordPress websites with custom themes and plugins; designed newsletters; created visuals to enhance user experience and engagement; optimized digital interactions.
Graphic and Web Designer at Evenpro
August 1, 2016 - August 1, 2016
Created newsletters and informational emails; designed engaging graphics for editorial and social channels; contributed to Cinex's brand presence on social platforms.
Graphic/Web Designer at Kalabaza Productions
April 1, 2014 - April 1, 2014
Developed and maintained websites, participated in social media management, and designed printed materials to ensure consistent brand identity across digital and print.
Graphic/Web Designer at Bloque Editorial de Armas
June 1, 2013 - June 1, 2013
Web design, banners, retouching photos, and basic animations; modernized pages with HTML/CSS to improve appearance and usability while reflecting brand identity.
Graphic Designer at Info News
March 1, 2010 - March 1, 2010
Created high-quality magazines and printed materials, meeting deadlines; implemented editorial design solutions to improve efficiency and visual presentation.
Senior Graphic & Web Designer at Contenido Raiz
December 1, 2020 - Present
Designed and maintained complete websites — from initial wireframes in Figma to the final result in WordPress — managing multiple projects simultaneously and ensuring proper display across all devices. Led design for Entel, Codelco, CIAL Alimentos, and Watts, meeting tight deadlines and maintaining high quality standards on every deliverable. Created animated videos, infographics, email campaigns, flyers, and graphic assets for digital campaigns, helping improve brand reach and audience engagement for clients. Collaborated actively with teams across Management, Marketing, Advertising, Animation, and Journalism, integrating into cross-functional workflows to ensure projects moved forward and organizational goals were met.
UI/UX Designer at AW Marketing Digital
April 1, 2019 - February 1, 2020
Designed web interfaces focused on how users navigate — easy to use, intuitive, and visually appealing — and built interactive prototypes for the team to test before development, reducing revisions in the final stage. Implemented designs directly in WordPress, customizing templates and configuring plugins to meet the specific needs of each project.
Graphic & Web Designer at GT Connections
December 1, 2018 - July 1, 2019
Developed branding assets, digital advertising, and social media campaigns tailored to the North American market. Converted Adobe XD prototypes into functional WordPress websites, coordinating with different teams to ensure the final result aligned with each project's objectives.
Front End Designer at ZT Group
January 1, 2018 - March 1, 2019
Brought Sketch designs to life as fully functional WordPress websites, ensuring visual fidelity and proper performance across different devices and browsers.
Front End Designer at Agencia Media Broker
August 1, 2017 - January 1, 2018
Built and maintained WordPress websites for various clients, applying SEO best practices and creating visual content for social media channels.
Graphic & Web Designer at Evenpro
October 1, 2014 - August 1, 2016
Designed email campaigns, newsletters, and social media posts for brands such as Cinex, driving higher audience interaction and engagement.
Graphic & Web Designer at Bloque Editorial de Armas
May 1, 2010 - June 1, 2013
Responsible for all web design at the media outlet: banners, basic animations, HTML/CSS layouts, and content updates via FTP.

Education

Higher University Technician at Rodolfo Loero Arismendi University Institute of Industrial Technology (IUTIRLA)
January 1, 2004 - September 1, 2009
UI Design Fundamentals at Crehana
January 1, 2022 - January 1, 2022
UX & UI Fundamentals: Interface Design at Crehana
February 1, 2021 - February 1, 2021
Prototyping from scratch with Figma at Crehana
March 1, 2021 - March 1, 2021
Basics of User Experience Design at Coursera
December 1, 2023 - December 1, 2023
Identify some of the most common job responsibilities of entry-level UX designers at Coursera
December 1, 2023 - November 20, 2025
Associate Degree in Graphic Design at IUTIRLA – Instituto Universitario de Tecnología Industrial
January 1, 2004 - January 1, 2009
Web Designer at Centro de Diseño Digital
January 1, 2015 - May 3, 2026

Qualifications

UX Design Fundamentals Certificate - Basics of User Experience Design
December 1, 2023 - November 20, 2025
UX Design - Identify common job responsibilities of entry-level UX designers
December 1, 2023 - November 20, 2025
UX & UI Design Fundamentals: Interface Design
January 11, 2030 - May 3, 2026
Google UX Design Foundations
January 11, 2030 - May 3, 2026
Prototyping from Scratch with Figma
January 11, 2030 - May 3, 2026
UI Interface Design Fundamentals
January 11, 2030 - May 3, 2026
Adobe Dreamweaver – HTML/CSS Fundamentals
January 11, 2030 - May 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other