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I am a comprehensive graphic designer with over 15 years of experience, specializing in UI/UX and branding. I combine creativity and strategy to develop strong visual identities and impactful digital experiences. I am proficient in Figma, Webflow, and the Adobe Creative Suite, applying user-centered design principles to create intuitive and conversion-optimized interfaces. My approach spans from graphic conceptualization to the development of visual systems and interactive prototypes. I am passionate about details, visual consistency, and the continuous improvement of user experience.…I am a comprehensive graphic designer with over 15 years of experience, specializing in UI/UX and branding. I combine creativity and strategy to develop strong visual identities and impactful digital experiences. I am proficient in Figma, Webflow, and the Adobe Creative Suite, applying user-centered design principles to create intuitive and conversion-optimized interfaces. My approach spans from graphic conceptualization to the development of visual systems and interactive prototypes. I am passionate about details, visual consistency, and the continuous improvement of user experience.

Luis Enrique Medina Rojas

Designer, Graphic Designer, UI Designer, +3

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I am a comprehensive graphic designer with over 15 years of experience, specializing in UI/UX and branding. I combine creativity and strategy to develop strong visual identities and impactful digital experiences. I am proficient in Figma, Webflow, and the Adobe Creative Suite, applying user-centered design principles to create intuitive and conversion-optimized interfaces. My approach spans from graphic conceptualization to the development of visual systems and interactive prototypes. I am passionate about details, visual consistency, and the continuous improvement of user experience.…I am a comprehensive graphic designer with over 15 years of experience, specializing in UI/UX and branding. I combine creativity and strategy to develop strong visual identities and impactful digital experiences. I am proficient in Figma, Webflow, and the Adobe Creative Suite, applying user-centered design principles to create intuitive and conversion-optimized interfaces. My approach spans from graphic conceptualization to the development of visual systems and interactive prototypes. I am passionate about details, visual consistency, and the continuous improvement of user experience.

Available to hire

I am a comprehensive graphic designer with over 15 years of experience, specializing in UI/UX and branding. I combine creativity and strategy to develop strong visual identities and impactful digital experiences.

I am proficient in Figma, Webflow, and the Adobe Creative Suite, applying user-centered design principles to create intuitive and conversion-optimized interfaces. My approach spans from graphic conceptualization to the development of visual systems and interactive prototypes. I am passionate about details, visual consistency, and the continuous improvement of user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Graphic Designer at Contenido Raiz

December 1, 2020 - November 20, 2025

Designed social media graphics that increased engagement by 25%, created and animated advertising spots to boost audience retention, and developed prototypes in Figma to improve usability by 20% and reduce development time by 15%. Implemented designs in WordPress to optimize website performance and ensured responsive, accessible experiences across devices.

UI/UX Designer at AW Marketing Digital

February 1, 2020 - February 1, 2020

Developed interactive prototypes in Adobe XD, creating intuitive interfaces aligned with brand identity. Translated designs into WordPress implementations by customizing themes and plugins. Optimized responsive websites to improve accessibility and performance across devices, contributing to higher user engagement and retention.

Freelance UI Graphic Designer at Media Broker Agency

January 1, 2018 - January 1, 2018

Created branding materials and digital content, developed prototypes in Sketch, and implemented designs in WordPress. Ensured consistent visual identity across platforms and improved search engine optimization for client publications.

Freelance UI Graphic Designer at ZT Group

March 1, 2019 - March 1, 2019

Created graphic materials for platforms, including branding and digital content; built intuitive interfaces in Sketch; implemented WordPress sites; optimized responsive designs.

Freelance Graphic Designer for Social Networks at Eikon Digital

July 1, 2018 - July 1, 2018

Designed and developed impactful visual content for social media, including images and animations. Edited videos in Adobe Premiere to ensure engaging content aligned with UI/UX goals.

Graphic Designer at SGF Global

January 1, 2017 - January 1, 2017

Designed social media posts, created internal communications visuals, and developed campaigns that strengthened the brand's presence on digital platforms.

Graphic and Web Designer at Aplicable Solutions

November 1, 2016 - November 1, 2016

Developed WordPress websites with custom themes and plugins; designed newsletters; created visuals to enhance user experience and engagement; optimized digital interactions.

Graphic and Web Designer at Evenpro

August 1, 2016 - August 1, 2016

Created newsletters and informational emails; designed engaging graphics for editorial and social channels; contributed to Cinex's brand presence on social platforms.

Graphic/Web Designer at Kalabaza Productions

April 1, 2014 - April 1, 2014

Developed and maintained websites, participated in social media management, and designed printed materials to ensure consistent brand identity across digital and print.

Graphic/Web Designer at Bloque Editorial de Armas

June 1, 2013 - June 1, 2013

Web design, banners, retouching photos, and basic animations; modernized pages with HTML/CSS to improve appearance and usability while reflecting brand identity.

Graphic Designer at Info News

March 1, 2010 - March 1, 2010

Created high-quality magazines and printed materials, meeting deadlines; implemented editorial design solutions to improve efficiency and visual presentation.