Available to hire
Hi, I’m Lena Milner, a UX/UI Designer blending research-driven insights with elegant, accessible interfaces. I design end-to-end experiences for retail and enterprise tools, focusing on clarity, measurable impact, and a seamless handoff to engineering.
I partner with researchers, product owners, and engineers to validate ideas, drive user-centred decisions, and mentor junior designers. My work at Avanade, Nordstrom, and Primark has delivered improved conversion, reduced support calls, and stronger brand consistency across web and mobile.
Experience Level
Language
English
Fluent
Work Experience
UX/UI Designer at Primark
November 1, 2024 - November 1, 2024Led end-to-end design for two high-impact customer experience initiatives, increasing average transaction value by 5.6% and conversion by 11.7% through data-informed design improvements. Delivered responsive web and mobile experiences from research to developer hand-off, ensuring accessibility and brand consistency. Partnered with product owners and engineers to align design goals with KPIs and road map priorities. Conducted user research, usability testing, and data analysis to validate design decisions and refine interaction flows. Managed and mentored a junior designer, guiding professional growth and project ownership.
UX / UI Designer at Nordstrom
January 1, 2024 - July 14, 2025Reduced manual effort by integrating historical data and seasonal prioritization. Aligned business goals with technical feasibility across teams.
UX Designer II at Primark
December 31, 2022 - July 14, 2025Built foundational processes and design ops as first team hire. Enhanced retail browsing across two product teams, improving engagement. Managed a junior designer in best practices and career development. Led usability testing and collaborated on A/B experiments to drive data-informed decisions.
UX Designer II at Nordstrom
October 1, 2022 - October 1, 2022Designed intuitive end-to-end workflows for enterprise tools, delivering high-fidelity prototypes that streamline sales operations. Partnered with UX Research to plan and conduct user interviews and usability testing, validating and refining designs to improve workflow clarity and efficiency. Enhanced the enterprise design system to strengthen visual consistency and accelerate cross-team delivery. Collaborated with product owners and engineers to align design goals with KPIs and road-map priorities. Conducted user research and data analysis to validate design decisions and refine interaction flows. Mentored a junior designer and supported project ownership.
UX Designer, Consultant at Avanade
December 31, 2021 - July 14, 2025Delivered user-centered solutions for enterprise clients across healthcare, insurance, tech, and energy – improving usability and reducing support calls by 20%.
UX Designer at Avanade
July 1, 2021 - July 1, 2021Designed user-centred B2B interfaces, including a utilities client project that reduced support calls by 20% through improved UI and workflow design. Delivered polished, responsive experiences across desktop and mobile, iterating with cross-functional teams to ensure production-ready quality. Built and contributed to client design systems, integrating scalable components and branding to improve consistency and delivery efficiency.
Education
Bachelor of Arts at University of Washington
January 1, 2014 - December 31, 2016Bachelor of Arts in Interactive Media Design at University of Washington, Bothell
January 1, 2014 - January 1, 2016Qualifications
Bachelor of Arts in Interactive Media Design
January 1, 2014 - January 1, 2016Industry Experience
Retail, Professional Services, Healthcare, Energy & Utilities, Software & Internet
Experience Level
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