Lenzci Lariego
I’m a social media and marketing professional focused on building brand presence through platform-native, trend-informed content and strong community engagement.
About
I’m a social media and marketing professional focused on building brand presence through platform-native, trend-informed content and strong community engagement. I’ve owned and executed social strategy across multiple platforms, consistently improving reach and engagement through content calendars, short-form video production, and careful optimization based on performance insights.
I manage content strategy, short-form video workflows, and day-to-day community interactions while also coordinating influencer partnerships and UGC efforts. My experience includes planning and executing campaigns, producing creative and copy, running analytics and reporting, and supporting brand growth through consistent posting, storytelling, and collaboration across Instagram, TikTok, Facebook, Pinterest, and YouTube.
- 2 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Retail
- Education
- Professional Services
Work experience
Owned social media management from the ground up across five platforms, increasing follower count from 0 to 7,000. Managed content calendars with platform-specific adaptations and produced weekly short-form videos for Instagram, Facebook, and TikTok. Improved engagement metrics through consistent posting and trend-driven content while supporting community engagement and brand presence through daily stories and content creation.
Built and managed social media presence across five platforms, growing from 0 to 7,000 followers. Owned social content strategy, platform-specific captions, short-form video and story production, and daily community engagement. Produced weekly short-form videos and daily stories, driving higher engagement through trend research, creative direction, and optimization. Coordinated influencer partnerships monthly, including outreach, creator selection, negotiation, budgeting, product fulfillment, and content integration. Managed UGC creators monthly and supported photo/video shoots and behind-the-scenes content to align social content with e-commerce launches.
Education
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