Available to hire
Hi, I’m Leonardo Gama. With over 7 years of experience in content marketing strategy, I’ve had the pleasure of leading creative teams and managing content projects across various industries. I specialize in SEO, editorial planning, branded content, and campaign optimization. My journey has taken me through marketing agencies and key roles in the financial and legal sectors, where I use data-driven strategies to support business growth.
Currently, I lead content strategy for Thomson Reuters Brazil, working with tax and accounting professionals. I enjoy blending customer journey insights with innovative digital marketing to produce impactful content aligned with business goals. Additionally, my academic background and certifications complement my hands-on experience, making me passionate about delivering quality and strategic content solutions.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Work Experience
Content Specialist at BT Créditos
December 31, 2022 - July 21, 2025Managed content strategy and planning including SEO optimization, customer journey mapping, audience development, blog management, newsletter writing, content creation, performance analysis, inbound marketing, social media engagement, branding, team collaboration, academy management, rebranding, brand voice, publishing, persona creation, and content optimization.
Content Specialist at BT Créditos
December 31, 2022 - July 21, 2025Handled content strategy and planning focusing on SEO optimization and customer journey mapping. Managed blogs, newsletters, content calendars, inbound marketing, and social media engagement. Coordinated branding, rebranding, team collaboration, brand voice management, news publishing, persona creation, and content optimization based on performance analysis.
Content Strategy and Management at Thomson Reuters
January 1, 2022 - PresentLed content strategy and projects for the Tax and Accounting Professionals segment in Brazil. Developed positioning statements, customer-centric messaging, and strategic assets to support sales enablement, brand values, and broader business objectives. Managed an organic traffic strategy resulting in an estimated 10% annual increase and contributed to USD $8 million in MAS (2024). Responsibilities included content creation, SEO analysis, blog management, rebranding initiatives, monthly performance reports, agency management, newsletter strategy, inbound marketing, social media, persona development, brand campaigns, email marketing, case studies, and messaging consistency.
Content Strategy and Management at Thomson Reuters
January 1, 2022 - PresentLeading content strategy and projects for the Tax and Accounting Professionals segment in Brazil. Developed positioning statements, customer-centric messaging, and strategic assets supporting sales enablement, brand values, and business objectives. Managed organic traffic strategy, achieving a 10% annual increase and supporting customer journey-based content planning integrated with B2B strategy. Oversaw content creation assets, media, sales tools, SEO analysis, blog and newsletter management, campaign optimization, persona development, case studies, and external agency partnerships. Ensured brand and messaging consistency through thought leadership and content marketing initiatives.
Content Analyst at Consultoria Digital Marketing Agency
December 31, 2021 - July 21, 2025Handled content planning and strategy for B2B and B2C clients. Performed SEO optimization, content creation, customer journey mapping, corporate blog management, branding vision, e-books, press releases, publishing on CMS WordPress, and management of freelance writing teams. Managed a client portfolio of more than 10 accounts.
Content Analyst at Consultoria Digital Marketing Agency
December 31, 2021 - July 21, 2025Conducted content planning, SEO optimization, and strategy development for B2B and B2C clients. Managed a client portfolio and coordinated content production across digital channels and industries. Supervised corporate blogs, branding vision, and content publishing using WordPress CMS. Led a team of freelance writers to deliver e-books, press releases, and other branded materials.
Editor at Paixão Produções
December 31, 2014 - July 21, 2025Performed editorial and content editing duties.
Editor at Paixão Produções
December 31, 2014 - July 21, 2025Education
Associate Degree at Cruzeiro do Sul University, Brazil
January 1, 2013 - December 31, 2015Associate Degree at Cruzeiro do Sul University, Brazil
January 1, 2017 - December 31, 2018Associate Degree at Cruzeiro do Sul University
January 1, 2013 - December 31, 2015Associate Degree at Cruzeiro do Sul University
January 1, 2017 - December 31, 2018Qualifications
Content, Advertising and Social IMC
January 11, 2030 - July 21, 2025Product Management Introd/mod. 01
January 11, 2030 - July 21, 2025Leadership Essentials Thomson Reuters Program
January 1, 2024 - December 31, 2024Marketing and B2B Sales
January 11, 2030 - July 21, 2025Content Marketing Certification
January 11, 2030 - July 21, 2025Branding and Content Marketing
January 11, 2030 - July 21, 2025Introd. Analytic Marketing
January 11, 2030 - July 21, 2025Conversion Technical SEO
January 11, 2030 - July 21, 2025User Experience and CX
January 11, 2030 - July 21, 2025Specialization in Project Management
January 1, 2023 - December 31, 2023Northwestern University Content, Advertising and Social IMC
January 11, 2030 - July 21, 2025IBM Product Management Introd/mod. 01
January 11, 2030 - July 21, 2025McKinsey & Company Leadership Essentials Thomson Reuters Program
January 1, 2024 - December 31, 2024USP Marketing and B2B Sales
January 11, 2030 - July 21, 2025HubSpot Content Marketing Certification
January 11, 2030 - July 21, 2025IE Business School Branding and Content Marketing
January 11, 2030 - July 21, 2025Insper Introd. Analytic Marketing
January 11, 2030 - July 21, 2025Conversion Technical SEO
January 11, 2030 - July 21, 2025FIAP User Experience and CX
January 11, 2030 - July 21, 2025Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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