Leonardo Gama
Hi, I'm Leonardo Gama. With over 7 years of experience in content marketing strategy, I've had the pleasure of leading creative teams and managing content projects across various industries.
About
Hi, I’m Leonardo Gama. With over 7 years of experience in content marketing strategy, I’ve had the pleasure of leading creative teams and managing content projects across various industries. I specialize in SEO, editorial planning, branded content, and campaign optimization. My journey has taken me through marketing agencies and key roles in the financial and legal sectors, where I use data-driven strategies to support business growth.
Currently, I lead content strategy for Thomson Reuters Brazil, working with tax and accounting professionals. I enjoy blending customer journey insights with innovative digital marketing to produce impactful content aligned with business goals. Additionally, my academic background and certifications complement my hands-on experience, making me passionate about delivering quality and strategic content solutions.
- 11 years' experience
- Joined July 2025
Skills· 12
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Financial Services
- Professional Services
- Media & Entertainment
- Software & Internet
- Other
- Education
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Work experience· 8 roles
Managed content strategy and planning including SEO optimization, customer journey mapping, audience development, blog management, newsletter writing, content creation, performance analysis, inbound marketing, social media engagement, branding, team collaboration, academy management, rebranding, brand voice, publishing, persona creation, and content optimization.
Handled content strategy and planning focusing on SEO optimization and customer journey mapping. Managed blogs, newsletters, content calendars, inbound marketing, and social media engagement. Coordinated branding, rebranding, team collaboration, brand voice management, news publishing, persona creation, and content optimization based on performance analysis.
Led content strategy and projects for the Tax and Accounting Professionals segment in Brazil. Developed positioning statements, customer-centric messaging, and strategic assets to support sales enablement, brand values, and broader business objectives. Managed an organic traffic strategy resulting in an estimated 10% annual increase and contributed to USD $8 million in MAS (2024). Responsibilities included content creation, SEO analysis, blog management, rebranding initiatives, monthly performance reports, agency management, newsletter strategy, inbound marketing, social media, persona development, brand campaigns, email marketing, case studies, and messaging consistency.
Education
Certifications and awards· 19
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