Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Creative director and brand designer specializing in brand design, digital experiences, and motion/illustration. I lead end-to-end creative direction, build design systems and creative infrastructure, and partner closely with product and marketing teams to keep visual identity cohesive across web, product, and campaigns. I’ve rebranded and scaled brands from early stages through high-velocity growth, owning strategy-to-execution workflows including creative operations, mentorship, and performance-focused campaign design.…Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Creative director and brand designer specializing in brand design, digital experiences, and motion/illustration. I lead end-to-end creative direction, build design systems and creative infrastructure, and partner closely with product and marketing teams to keep visual identity cohesive across web, product, and campaigns. I’ve rebranded and scaled brands from early stages through high-velocity growth, owning strategy-to-execution workflows including creative operations, mentorship, and performance-focused campaign design.

L. Wells

Creative Director, Brand Designer, Art Director, +3





Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Creative director and brand designer specializing in brand design, digital experiences, and motion/illustration. I lead end-to-end creative direction, build design systems and creative infrastructure, and partner closely with product and marketing teams to keep visual identity cohesive across web, product, and campaigns. I’ve rebranded and scaled brands from early stages through high-velocity growth, owning strategy-to-execution workflows including creative operations, mentorship, and performance-focused campaign design.…Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Creative director and brand designer specializing in brand design, digital experiences, and motion/illustration. I lead end-to-end creative direction, build design systems and creative infrastructure, and partner closely with product and marketing teams to keep visual identity cohesive across web, product, and campaigns. I’ve rebranded and scaled brands from early stages through high-velocity growth, owning strategy-to-execution workflows including creative operations, mentorship, and performance-focused campaign design.

Available to hire

Los Angeles, United States

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Creative director and brand designer specializing in brand design, digital experiences, and motion/illustration. I lead end-to-end creative direction, build design systems and creative infrastructure, and partner closely with product and marketing teams to keep visual identity cohesive across web, product, and campaigns.

I’ve rebranded and scaled brands from early stages through high-velocity growth, owning strategy-to-execution workflows including creative operations, mentorship, and performance-focused campaign design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand & Designer at Liveflow

January 1, 2026 - Present

Joined as the first brand design hire and owned creative direction across brand, web, marketing, social, and product. Led a full rebrand for the company and its software product within the first month, partnering with product designers to align the visual identity across all surfaces. Evolved the brand across organic social, marketing campaigns, web, and product while maintaining cohesion as the company scaled. Owned the company website end-to-end, managing design, look and feel, and all updates directly in Framer, and built creative infrastructure, systems, and processes to keep output organized, consistent, and scalable.

Senior Art Director at Headlight

April 1, 2024 - January 1, 2026

Drove overall creative direction and execution across key accounts, leading branding and performance campaigns across digital channels. Oversaw creative operations including resourcing, timelines, and process optimization for scalable, high-velocity output. Pitched creative ideas and shaped proposals supporting client acquisition. Maintained high creative quality across video, static, and branding deliverables while mentoring a growing design team. Served as a creative liaison between internal teams and client stakeholders, translating business goals into compelling creative.

Art Director at Headlight

April 1, 2022 - April 1, 2024

Led development and execution of marketing campaigns for DTC and B2B clients across Meta, YouTube, and CTV. Managed a multidisciplinary design team, providing guidance, critiques, and mentorship to improve craft and collaboration. Collaborated with performance strategists to turn marketing insights into data-informed design strategies. Owned concepting and presentation of campaign ideas from initial pitch through launch and iteration.

Art Director

April 1, 2022 - April 1, 2024

Led marketing campaign development and execution for DTC and B2B clients across Meta, YouTube, and CTV. Managed a multidisciplinary design team providing guidance, critiques, and mentorship to improve craft and collaboration. Partnered with performance strategists to turn marketing insights into data-informed design strategies. Owned concepting and presentation from initial pitch through launch and iteration.

Art Director at Mutesix

January 1, 2020 - April 1, 2022

Co-led the design department during a high-growth period, managing a team of 6 designers and supporting department expansion. Developed systems for onboarding, performance review, and ongoing design education. Provided creative leadership across branding, static, and video creative for DTC brands. Partnered with strategy leads to translate data into creative learnings and improve asset iterations.

Senior Designer at Mutesix

August 1, 2018 - December 1, 2019

Produced high-performing digital ad campaigns for brands including Pinterest, Logitech, and Patreon. Managed creative for 25+ active clients, independently handling concepting, design, and execution across paid media formats. Represented design in cross-departmental meetings and led company-wide training initiatives.

Graphic Designer at Agency 2.0

September 1, 2016 - August 1, 2019

Designed and directed creative for 22 crowdfunding campaigns, with 8 raising over $100K and a top performer reaching $860K. Created full visual identities, campaign assets, and landing pages optimized for performance marketing.

Creative Director / Art Director / Brand Designer (Freelance)

January 1, 2016 - Present

Provided full-scope brand design services including naming support, visual identity, logo systems, style guides, and creative direction. Designed and built custom Webflow websites with dynamic CMS collections, mobile responsiveness, and interaction-rich experiences. Collaborated with agencies and founders to art direct brand launches, design decks, and produce creative assets for campaigns. Stepped in as a senior creative or interim art director to guide branding or web projects, managing client communication, timelines, and quality control across multi-phase engagements from discovery to delivery.

Creative Director / Art Director / Brand Designer at Freelance

January 1, 2016 - Present

Provided full-scope brand design services including naming support, visual identity, logo systems, style guides, and creative direction. Designed and built custom Webflow websites with dynamic CMS collections, mobile responsiveness, and interaction-rich experiences. Collaborated with agencies and founders to art direct brand launches, design decks, and produce campaign creative assets. Trusted as a senior creative or interim art director to guide branding or web projects. Managed client communication, timelines, and quality control across multi-phase projects from discovery to delivery.

Graphic Designer at ASI Marketing & Public Relations

April 1, 2014 - August 1, 2016

Designed digital and print collateral for campus-wide initiatives, events, and student programs. Created custom illustrations and helped shape brand presence across internal and external-facing platforms.