Leonardo Vieira

Developed creative strategies and produced 30–60 ad scripts per week in English while following FDA/FTC compliance guidance for nutraceutical brands spending $1–2M per month on advertising. Wrote video and static creatives for Meta Ads, TikTok, and Instagram, including nutraceutical product positioning and ad structure aligned to compliance constraints. Owned concepts, angles, and standardized hook structure (three hooks per body) so each script ships as a test, including production direction for editors (reference video, creator type, format, cuts, spacing). Cleared claim wording against FDA/FTC constraints before handoff.

Wrote launch and evergreen campaigns for Tatiana Capanema, a vision-health expert, on cycles reaching R$3M. Built campaigns and creatives that achieved 12x ROAS in the first week, using an angle pulled from customer testimonials. Owned copy for physical products, maintaining 2.5x to 3x ROAS at R$300k–400k in monthly spend. Developed full-funnel copy and customer journey messaging for the brand.

Founding copywriter for an operation that scaled from zero to R$130k in the first 30 days and R$1M cumulative revenue in 2–3 months. Helped shape offers alongside the operation owner using competitive research, creative development, VSLs, micro-VSLs, quizzes, and upsells. Rebuilt a memory supplement VSL’s mechanism using block-level retention data, improving conversions with 15% more retention (1.5x conversion). Owned offer transcreation for other markets, adapting avatar/talent casting, UGC style, editing rhythm, and directing editors for each region. Wrote across multiple product models and niches (extra income, investing, weight loss, memory, neuropathy, blood sugar), including highly structured vertical launches.