Leona Studer

Senior Marketing Manager | AI Strategy & Global Brand Transformation: Bridging the gap between heritage luxury and future-ready innovation.

With over a decade of experience driving growth across European luxury eyewear and premium South African hospitality, I help brands evolve from traditional marketing to data-led digital powerhouses. I don’t just “manage” social media; I architect integrated ecosystems that leverage AI-driven insights and human-centric storytelling to deliver measurable business results.

The Strategic Edge I Provide:

• AI-Integrated Marketing: Currently completing the Google AI Professional Certificate and AI for Marketing Specialization. I implement automation and generative AI to optimize workflows, personalize customer journeys, and scale content without losing brand soul.

• Cross-Market Growth: Based in Switzerland and trilingual (English, German, Afrikaans), I lead cross-functional teams and execute multi-market campaigns that resonate across cultural boundaries.

• High-Value Lifecycle Strategy: Specialized in the premium and luxury sectors, focusing on high-intent audiences and long-term brand equity rather than vanity metrics.

Core Competencies:

• Digital Innovation: GEO (Generative Engine Optimization) & AI-led search strategies.

• Brand Narrative: Developing “scroll-stopping” creative for B2B/B2C global audiences.

• Process Optimization: Mentoring teams to adopt agile, tech-forward marketing stacks.

• Influencer & Growth: Designing high-ROI advocacy programs for luxury ventures.

Let’s build a future-ready brand together!

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