Senior Marketing Manager | AI Strategy & Global Brand Transformation: Bridging the gap between heritage luxury and future-ready innovation. With over a decade of experience driving growth across European luxury eyewear and premium South African hospitality, I help brands evolve from traditional marketing to data-led digital powerhouses. I don’t just “manage” social media; I architect integrated ecosystems that leverage AI-driven insights and human-centric storytelling to deliver measurable business results. The Strategic Edge I Provide: * AI-Integrated Marketing: Currently completing the Google AI Professional Certificate and AI for Marketing Specialization. I implement automation and generative AI to optimize workflows, personalize customer journeys, and scale content without losing brand soul. * Cross-Market Growth: Based in Switzerland and trilingual (English, German, Afrikaans), I lead cross-functional teams and execute multi-market campaigns that resonate across cultural boundaries. * High-Value Lifecycle Strategy: Specialized in the premium and luxury sectors, focusing on high-intent audiences and long-term brand equity rather than vanity metrics. Core Competencies: + Digital Innovation: GEO (Generative Engine Optimization) & AI-led search strategies. + Brand Narrative: Developing “scroll-stopping” creative for B2B/B2C global audiences. + Process Optimization: Mentoring teams to adopt agile, tech-forward marketing stacks. + Influencer & Growth: Designing high-ROI advocacy programs for luxury ventures. Let’s build a future-ready brand together! 🔗 Explore my Portfolio & Case Studies here : _Website not available. Sign in: https://www.twine.net/signup_…Senior Marketing Manager | AI Strategy & Global Brand Transformation: Bridging the gap between heritage luxury and future-ready innovation. With over a decade of experience driving growth across European luxury eyewear and premium South African hospitality, I help brands evolve from traditional marketing to data-led digital powerhouses. I don’t just “manage” social media; I architect integrated ecosystems that leverage AI-driven insights and human-centric storytelling to deliver measurable business results. The Strategic Edge I Provide: * AI-Integrated Marketing: Currently completing the Google AI Professional Certificate and AI for Marketing Specialization. I implement automation and generative AI to optimize workflows, personalize customer journeys, and scale content without losing brand soul. * Cross-Market Growth: Based in Switzerland and trilingual (English, German, Afrikaans), I lead cross-functional teams and execute multi-market campaigns that resonate across cultural boundaries. * High-Value Lifecycle Strategy: Specialized in the premium and luxury sectors, focusing on high-intent audiences and long-term brand equity rather than vanity metrics. Core Competencies: + Digital Innovation: GEO (Generative Engine Optimization) & AI-led search strategies. + Brand Narrative: Developing “scroll-stopping” creative for B2B/B2C global audiences. + Process Optimization: Mentoring teams to adopt agile, tech-forward marketing stacks. + Influencer & Growth: Designing high-ROI advocacy programs for luxury ventures. Let’s build a future-ready brand together! 🔗 Explore my Portfolio & Case Studies here : _Website not available. Sign in: https://www.twine.net/signup_WWWW…