Hi, I’m Leonel Vitorino, a Design Lead and Senior Product Designer who loves crafting intuitive digital products and empowering design teams to work at their best. With extensive experience across product design, UI/UX, photography, videography and branding, I help teams align user needs with business goals, scale design systems, and accelerate delivery through clear processes and strong collaboration. I'm proficient in Figma, Adobe Suite, Framer, Sketch and other design tools, as well as in AI-powered services, such as MidJourney, FreePik, Uizard, ChatGPT, among others.

Leonel Vitorino

Hi, I’m Leonel Vitorino, a Design Lead and Senior Product Designer who loves crafting intuitive digital products and empowering design teams to work at their best. With extensive experience across product design, UI/UX, photography, videography and branding, I help teams align user needs with business goals, scale design systems, and accelerate delivery through clear processes and strong collaboration. I'm proficient in Figma, Adobe Suite, Framer, Sketch and other design tools, as well as in AI-powered services, such as MidJourney, FreePik, Uizard, ChatGPT, among others.

Available to hire

Hi, I’m Leonel Vitorino, a Design Lead and Senior Product Designer who loves crafting intuitive digital products and empowering design teams to work at their best.

With extensive experience across product design, UI/UX, photography, videography and branding, I help teams align user needs with business goals, scale design systems, and accelerate delivery through clear processes and strong collaboration.

I’m proficient in Figma, Adobe Suite, Framer, Sketch and other design tools, as well as in AI-powered services, such as MidJourney, FreePik, Uizard, ChatGPT, among others.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Portuguese
Fluent
English
Advanced

Work Experience

Experience Design Lead at Docler Holding / Byborg
January 1, 2021 - Present
Structured and lead multi-disciplinary design teams, ensuring design quality and consistency across Byborg’s mobile products, internal tools and SaaS solutions. Partnered with Product, Engineering, and Marketing teams to align design strategy with business objectives. Managed design workflows and prioritised team resources across several product lines. Improved design delivery speed by introducing streamlined processes and clearer communication frameworks. Drove adoption of AI tools to maximise design efficiency and productivity. Enhanced cross-functional design teams performance through SCARF and Situational Leadership, adapting coaching, support, and delegation to different levels of experience.
Senior UI/UX Designer at Docler Holding
January 1, 2021 - September 16, 2025
Designed and tested user flows, prototypes, and interfaces for high-traffic digital platforms. Conducted usability testing and applied insights to optimize user experiences. Collaborated with developers to ensure design accuracy in implementation. Mentored junior designers, fostering skill development and growth.
UI/UX Designer at Docler Holding
January 1, 2020 - September 16, 2025
Created user interfaces, design assets, and product prototypes for multiple company applications. Partnered with product managers to balance usability with business goals.
Photographer / Videographer / Graphic Designer at Evo Fotógrafos
January 1, 2016 - September 16, 2025
Directed, recorded and post-edited wedding and lifestyle photography and video projects. Designed promotional content and visual assets for marketing campaigns.
Co-Founder & Content Creator at Monamour
January 1, 2016 - September 16, 2025
Photographed events and photo sessions, including lifestyle, weddings, maternity, newborn, and public events. Produced videography and handled post-production editing for personal and commercial projects. Provided graphic design support for promotional materials and client deliverables.
Graphic Designer & SEO Manager at Freelance
January 1, 2011 - September 16, 2025
Designed corporate identities and visual assets. Planned and executed SEO strategies in Portuguese and English, improving online visibility and search rankings. Supported clients with tailored design solutions that aligned with marketing objectives and brand guidelines.
Multimedia and Graphic Designer, Web & SEO at Premium Label, lda
January 1, 2010 - September 16, 2025
Designed Premium Label’s B2C e-commerce site, marketing materials, and visual assets. Produced product photography sessions, helped manage operations and logistics, provided English, Spanish and Portuguese client support, and executed SEO strategies to boost visibility and sales.
Graphic Designer, Photographer and Web Management at Up To Date, lda
January 1, 2008 - September 16, 2025
Produced and managed graphic design assets, product photography, and marketing content across digital and print channels. Managed website content upload and ensured consistent branding in B2B communications.
Experience Design Lead at Docler Holding / Byborg
January 1, 2021 - Present
Led multi-disciplinary design teams across Byborg’s mobile products, internal tools, and SaaS solutions; defined and implemented scalable design systems; partnered with Product, Engineering, and Marketing to align design strategy with business goals; managed design workflows and resources; improved delivery speed through streamlined processes and clearer communication frameworks; drove adoption of AI tools; enhanced cross-functional team performance using SCARF and Situational Leadership.
Senior UI/UX Designer at Docler Holding
January 1, 2021 - September 16, 2025
Designed and tested user flows, prototypes, and interfaces for high-traffic digital platforms; conducted usability testing and applied insights to optimize user experiences; collaborated with developers to ensure design accuracy in implementation; mentored junior designers.
UI/UX Designer at Docler Holding
January 1, 2020 - September 16, 2025
Created user interfaces, design assets, and product prototypes for multiple company applications; partnered with product managers to balance usability with business goals.
Videographer, Video Editor, Photographer and Graphic Designer at Evo Fotógrafos
January 1, 2016 - September 16, 2025
Directed, recorded and post-edited wedding and lifestyle photography and video projects; designed promotional content and visual assets for marketing campaigns.
Co-Founder and Content Creator at Monamour
January 1, 2016 - September 16, 2025
Photographed events and photo sessions (lifestyle, weddings, maternity, newborn, public events); produced videography and handled post-production editing for personal and commercial projects; provided graphic design support for promotional materials and client deliverables.
Graphic Designer and SEO Management at Freelance
January 1, 2011 - September 16, 2025
Designed corporate identities and visual assets; planned and executed SEO strategies in Portuguese and English, improving online visibility and search rankings; supported clients with tailored design solutions aligned with marketing objectives and brand guidelines.
Multimedia and Graphic Designer, Web and SEO Management at Premium Label, lda
January 1, 2010 - September 16, 2025
Designed Premium Label’s B2C e-commerce site, marketing materials, and visual assets; produced product photography sessions; managed operations and logistics; provided English, Spanish and Portuguese client support; executed SEO strategies to boost visibility and sales.
Graphic Designer, Photographer and Web Management at Up To Date, lda
January 1, 2008 - September 16, 2025
Produced and managed graphic design assets, product photography, and marketing content across digital and print channels; managed website content upload and ensured branding consistency in B2B communications.

Education

Bachelor in Graphic and Multimedia Design at ESAD - Caldas da Rainha
January 1, 2000 - January 1, 2006
Bachelor in Graphic and Multimedia Design at ESAD - Caldas da Rainha
January 1, 2000 - January 1, 2006
UX Foundation training at UX Design Institute
January 1, 2017 - January 1, 2017
Leadership quest training at Docler Holding Luxembourg
January 1, 2024 - September 16, 2025

Qualifications

Leadership Quest Training
January 1, 2024 - September 16, 2025
UX Foundation Training
January 1, 2017 - September 16, 2025
Designing Product Experiences
January 11, 2030 - September 16, 2025
Bachelor in Graphic and Multimedia Design
January 1, 2000 - January 1, 2006
UX Foundation training
January 1, 2017 - January 1, 2017
Leadership quest training
January 1, 2024 - September 16, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Other