Marketing and Content Strategist with 8+ years of experience driving brand growth, social media campaigns, and creator partnerships across leading digital platforms including JD.com, ByteDance, and Youku. Experienced in developing content strategies, managing cross-functional marketing projects, and building engaging user communities that drive awareness, engagement, and business growth. I hold a Master's degree in Communication from Nanyang Technological University (Singapore), combining strong storytelling skills with data-driven marketing insights. My experience includes launching integrated campaigns, managing influencer collaborations, optimizing content performance, and translating consumer insights into measurable marketing outcomes. I enjoy working with fast-growing businesses where I can build a brand from the ground up. I'm proactive, creative, highly organized, and comfortable working independently in remote environments. With a strong understanding of social media trends, AI-assisted content creation, and digital marketing, I'm passionate about creating authentic content that builds communities and delivers commercial results.

XI FAN

Marketing and Content Strategist with 8+ years of experience driving brand growth, social media campaigns, and creator partnerships across leading digital platforms including JD.com, ByteDance, and Youku. Experienced in developing content strategies, managing cross-functional marketing projects, and building engaging user communities that drive awareness, engagement, and business growth. I hold a Master's degree in Communication from Nanyang Technological University (Singapore), combining strong storytelling skills with data-driven marketing insights. My experience includes launching integrated campaigns, managing influencer collaborations, optimizing content performance, and translating consumer insights into measurable marketing outcomes. I enjoy working with fast-growing businesses where I can build a brand from the ground up. I'm proactive, creative, highly organized, and comfortable working independently in remote environments. With a strong understanding of social media trends, AI-assisted content creation, and digital marketing, I'm passionate about creating authentic content that builds communities and delivers commercial results.

Available to hire

Marketing and Content Strategist with 8+ years of experience driving brand growth, social media campaigns, and creator partnerships across leading digital platforms including JD.com, ByteDance, and Youku. Experienced in developing content strategies, managing cross-functional marketing projects, and building engaging user communities that drive awareness, engagement, and business growth.

I hold a Master’s degree in Communication from Nanyang Technological University (Singapore), combining strong storytelling skills with data-driven marketing insights. My experience includes launching integrated campaigns, managing influencer collaborations, optimizing content performance, and translating consumer insights into measurable marketing outcomes.

I enjoy working with fast-growing businesses where I can build a brand from the ground up. I’m proactive, creative, highly organized, and comfortable working independently in remote environments. With a strong understanding of social media trends, AI-assisted content creation, and digital marketing, I’m passionate about creating authentic content that builds communities and delivers commercial results.

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