I am a communications specialist, editor and copywriter with a cross-disciplinary background in fashion, culture, and art. I develop creative strategies that connect aesthetics with conversion, brand identity, and cultural relevance, while keeping a friendly, storytelling-first approach. I have a keen eye for visuals and a knack for translating concepts into engaging content that resonates with audiences. I also bring a deep understanding of social media ecosystems, influencer marketing, paid media dynamics, and performance-driven content creation. I focus on SEO-friendly content and a consistent voice across platforms, campaigns, and editorial projects, ensuring impact and reach for fashion, culture, and art clients.

Leonie Wessel

I am a communications specialist, editor and copywriter with a cross-disciplinary background in fashion, culture, and art. I develop creative strategies that connect aesthetics with conversion, brand identity, and cultural relevance, while keeping a friendly, storytelling-first approach. I have a keen eye for visuals and a knack for translating concepts into engaging content that resonates with audiences. I also bring a deep understanding of social media ecosystems, influencer marketing, paid media dynamics, and performance-driven content creation. I focus on SEO-friendly content and a consistent voice across platforms, campaigns, and editorial projects, ensuring impact and reach for fashion, culture, and art clients.

Available to hire

I am a communications specialist, editor and copywriter with a cross-disciplinary background in fashion, culture, and art. I develop creative strategies that connect aesthetics with conversion, brand identity, and cultural relevance, while keeping a friendly, storytelling-first approach. I have a keen eye for visuals and a knack for translating concepts into engaging content that resonates with audiences.

I also bring a deep understanding of social media ecosystems, influencer marketing, paid media dynamics, and performance-driven content creation. I focus on SEO-friendly content and a consistent voice across platforms, campaigns, and editorial projects, ensuring impact and reach for fashion, culture, and art clients.

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Language

German
Fluent
English
Fluent
Italian
Advanced
French
Advanced

Work Experience

Communications Specialist, Editor & Copywriter at Monopol Magazin
January 1, 2021 - Present
Developed data-driven creative strategies, concepts, copy, and social media content across fashion, culture, and lifestyle; focused on aesthetics, brand voice, and conversion-oriented storytelling; deep understanding of social media ecosystems, influencer marketing, paid media dynamics, and performance-driven content creation; skilled in SEO and content optimization.
Styling Assistant & Editorial Writer at GmbH – Berlin
January 1, 2017 - December 31, 2018
Wrote product- and trend-based articles for the online platform; supported visual planning and managed social media channels.
Social Media Content Strategist at GmbH – Berlin
January 1, 2019 - December 31, 2020
Developed social media content strategies for artist residencies and exhibitions; digitized and archived historical materials; contributed to public communications and outreach for exhibitions and events.
Freelance Writer & Editor at Self-Employed
January 1, 2020 - Present
Wrote essays, features, interviews and reviews on fashion, art, culture, travel and lifestyle; researched emerging topics and cultural shifts to develop distinctive editorial stories for digital and print formats.
Lead Content Strategist & Visual Director at Monopol Magazin (Client work)
January 1, 2021 - December 31, 2023
Led content strategy and visual direction for Instagram and LinkedIn; editorial planning, community growth and paid campaigns; increased digital reach and engagement.

Education

Master in Fashion Styling at Polimoda, Florence
January 1, 2019 - December 15, 2025
Bachelor of Arts in Fashion Design at HAW Hamburg
January 1, 2014 - January 1, 2017
Erasmus at Accademia Belle Arti Bologna
January 1, 2015 - January 1, 2016
General Matriculations at Jakob-Grimm-Schule, Kassel
January 1, 2009 - January 1, 2012

Qualifications

Scholarship - Master in Fashion Styling
January 1, 2019 - December 15, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail