Social Media & Digital (Corporate Communication) at PT Chandra Asri Pacific Tbk

•Led the planning, development, and ongoing management of brand websites, subsidiaries, and microsites, collaborating with development, Search Engine Optimization (SEO), and design teams to deliver high-performing platforms. •Oversaw UI/UX design and content strategy to ensure engaging, user-centric experiences aligned with business goals. •Partnered with the SEO team to conduct comprehensive SEO audits and implement both technical SEO and on-page optimization strategies for improved search rankings. •Conducted A/B testing and analyzed performance using SEMrush, Google Search Console, and Ahrefs to gather data, identify optimal keywords, and enhance content optimization. •Increased TikTok followers by 88% and boosted total views by over 514% within 3 months by leveraging trending content, applying social media strategy, and optimizing ad spend. •Increased LinkedIn organic impressions by 123% and engagement rate by 51% through targeted content strategies, data-driven posting schedules, and ongoing platform optimization. •Enhanced brand awareness on Instagram by 26% (based on impressions) and grew followers by 10% through a creative, modern communication style and utilized Sprout Social and Hootsuite for social media analytics, reporting, and performance tracking. •Developed and executed digital marketing campaigns across social media platforms and supported brand activations at offline events. •Conducted market research and competitor analysis to inform strategic planning, content development, and campaign positioning. •Collaborated with internal teams to manage crisis communication, addressing public concerns on social media and news platforms while ensuring timely updates and consistent brand voice.

Social Media & Digital Manager at GARMIN

•Increased social media reach by 63%, boosted engagement by 160%, and grew Instagram followers by 27% through data-driven digital marketing strategies, enhancing brand awareness and driving long-term community growth. •Developed and curated high-performing content across multiple formats including text, images, videos, and infographics, strategically aligned with brand voice and target audience preferences to maximize engagement. •Designed and executed comprehensive Google Ads and Search Engine Marketing (SEM) campaigns, achieving 10% CTR for unbranded keywords and 20% CTR for branded keywords while increasing total clicks by 24% through optimized ad copy, keyword targeting, A/B testing, and landing page optimization. •Utilized Google Analytics and Rival IQ to monitor key performance indicators, analyze market trends, and deliver comprehensive performance reports with actionable insights for strategic decision-making. •Managed community engagement across social media platforms and coordinated partnerships with Key Opinion Leaders (KOLs) to drive audience engagement, successfully responding to over 440,000 customer messages and inquiries, maintaining a zero-complaint record and strengthening brand loyalty. •Increased organic website traffic through a combination of SEO optimization, consistent blog posting, feature enhancements, and effective ad campaigns to the website, significantly improving brand visibility and search engine rankings, while reducing bounce rate by 25%, increasing engagement rate by 34%, and boosting conversion rate by 152%. •Strategically managed and allocated marketing budgets across multiple channels, ensuring ROI-driven investment decisions and cost efficiency throughout all campaign initiatives.

Marketing Communications at CHINA AIRLINES

•Increased social media followers by 300% in 2018 and continuously enhanced digital content and audience engagement, maintaining brand visibility during the pandemic (2020–2021) despite a significant decline in airline and tourism industry sales. •Established collaborations and partnerships with national and multinational institutions, including Le Meridien Hotel Jakarta, Traveloka, Tiket.com, Taiwan Tourism Bureau, and UOB Bank, expanding market reach and brand recognition. •Managed relationships with Key Opinion Leaders (KOLs) to strengthen brand visibility, credibility, and audience reach. •Developed, implemented, and monitored content plans and copy for websites and social media, ensuring alignment with brand guidelines and campaign objectives. •Prepared monthly, quarterly, and annual marketing budget reports to track ROI, evaluate campaign performance, and guide strategic planning for ongoing and future initiatives. •Planned and executed 3+ travel fairs annually, overseeing booth concept development, vendor negotiations, marketing activities, brand activations, digital promotions, and post-event reporting to maximize event impact and audience engagement. •Monitored competitors’ social media and website activities to gather insights and inform future digital marketing strategies.