Video Editor for UGC, Social Media & Ads with 10+ Years Experience | Where Cinematic Quality Meets High Conversions Hi, I'm Leo! You don't just need someone to cut your clips—you need an editor who knows how to hold an audience's attention from the first frame to the very last. With a professional background behind the lens as a videographer, I bring a cinematographer’s eye to the editing suite. I understand the mechanics of visual storytelling, pacing, and lighting, allowing me to transform raw footage into premium, scroll-stopping content that elevates your brand and actually converts. What Makes Me Different? I don't just edit; I build content strategies. Because I know what works visually, my edits are engineered to drive results. My work consistently achieves: 1-2.4% click-through rates on Facebook and Instagram video ads (well above the industry average) 2-3 FYP (For You Page) appearances per week for client Reels and TikToks My Expertise Includes: ✅ Social Media Mastery - UGC, Instagram Reels, TikTok videos, and YouTube content perfectly optimized for each unique algorithm. ✅ Video Advertising - High-converting ad creatives designed to hook the viewer in the crucial first 3 seconds and drive clicks. ✅ AI-Powered Production - Leveraging advanced AI generation tools to speed up asset creation, generate b-roll, script concepts, and add high-end visual enhancements seamlessly. ✅ Dynamic Motion Graphics - Eye-catching text animations, pacing transitions, and visual effects utilizing Premiere Pro and CapCut. ✅ Cinematic Color & Audio - Professional color grading, sound design, and audio mixing in DaVinci Resolve to give your brand a premium, high-budget feel. ✅ Fast Turnaround - I typically deliver 2-3 highly polished, one-minute videos daily without ever compromising on quality. Industries I’ve Elevated: Culinary & Specialty Food/Coffee Brands Personal Brands & Digital Content Creators Lifestyle & Entertainment Channels My Process: The Strategy: We start by aligning on your brand voice, target audience, and the specific metrics you want this video to hit. The Cut: I apply rigorous, high-end post-production standards to give your footage a cinematic, intentional flow. AI Integration & Optimization: Every transition, hook, AI generation asset, and caption is tailored to beat the algorithm of your chosen platform. The Polish: I am highly detail-oriented and collaborative, ensuring you are 100% thrilled with the final deliverable. My Tool Stack: Video Post-Production: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut Pro (including CapCut AI tools) AI Generation & Workflows: Gemini AI, Claude AI, Adobe Firefly (for generative fill/expanding assets) Visual & Photo Editing: Adobe Photoshop, Adobe Lightroom, Luminar Neo Let's elevate your content. Hire me directly for a brief consultation to discuss your vision!…

Leo Prasetianto Purba

Video Editor for UGC, Social Media & Ads with 10+ Years Experience | Where Cinematic Quality Meets High Conversions Hi, I'm Leo! You don't just need someone to cut your clips—you need an editor who knows how to hold an audience's attention from the first frame to the very last. With a professional background behind the lens as a videographer, I bring a cinematographer’s eye to the editing suite. I understand the mechanics of visual storytelling, pacing, and lighting, allowing me to transform raw footage into premium, scroll-stopping content that elevates your brand and actually converts. What Makes Me Different? I don't just edit; I build content strategies. Because I know what works visually, my edits are engineered to drive results. My work consistently achieves: 1-2.4% click-through rates on Facebook and Instagram video ads (well above the industry average) 2-3 FYP (For You Page) appearances per week for client Reels and TikToks My Expertise Includes: ✅ Social Media Mastery - UGC, Instagram Reels, TikTok videos, and YouTube content perfectly optimized for each unique algorithm. ✅ Video Advertising - High-converting ad creatives designed to hook the viewer in the crucial first 3 seconds and drive clicks. ✅ AI-Powered Production - Leveraging advanced AI generation tools to speed up asset creation, generate b-roll, script concepts, and add high-end visual enhancements seamlessly. ✅ Dynamic Motion Graphics - Eye-catching text animations, pacing transitions, and visual effects utilizing Premiere Pro and CapCut. ✅ Cinematic Color & Audio - Professional color grading, sound design, and audio mixing in DaVinci Resolve to give your brand a premium, high-budget feel. ✅ Fast Turnaround - I typically deliver 2-3 highly polished, one-minute videos daily without ever compromising on quality. Industries I’ve Elevated: Culinary & Specialty Food/Coffee Brands Personal Brands & Digital Content Creators Lifestyle & Entertainment Channels My Process: The Strategy: We start by aligning on your brand voice, target audience, and the specific metrics you want this video to hit. The Cut: I apply rigorous, high-end post-production standards to give your footage a cinematic, intentional flow. AI Integration & Optimization: Every transition, hook, AI generation asset, and caption is tailored to beat the algorithm of your chosen platform. The Polish: I am highly detail-oriented and collaborative, ensuring you are 100% thrilled with the final deliverable. My Tool Stack: Video Post-Production: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut Pro (including CapCut AI tools) AI Generation & Workflows: Gemini AI, Claude AI, Adobe Firefly (for generative fill/expanding assets) Visual & Photo Editing: Adobe Photoshop, Adobe Lightroom, Luminar Neo Let's elevate your content. Hire me directly for a brief consultation to discuss your vision!…

Available to hire

Video Editor for UGC, Social Media & Ads with 10+ Years Experience | Where Cinematic Quality Meets High Conversions

Hi, I’m Leo! You don’t just need someone to cut your clips—you need an editor who knows how to hold an audience’s attention from the first frame to the very last.

With a professional background behind the lens as a videographer, I bring a cinematographer’s eye to the editing suite. I understand the mechanics of visual storytelling, pacing, and lighting, allowing me to transform raw footage into premium, scroll-stopping content that elevates your brand and actually converts.

What Makes Me Different?
I don’t just edit; I build content strategies. Because I know what works visually, my edits are engineered to drive results. My work consistently achieves:

1-2.4% click-through rates on Facebook and Instagram video ads (well above the industry average)

2-3 FYP (For You Page) appearances per week for client Reels and TikToks

My Expertise Includes:
✅ Social Media Mastery - UGC, Instagram Reels, TikTok videos, and YouTube content perfectly optimized for each unique algorithm.
✅ Video Advertising - High-converting ad creatives designed to hook the viewer in the crucial first 3 seconds and drive clicks.
✅ AI-Powered Production - Leveraging advanced AI generation tools to speed up asset creation, generate b-roll, script concepts, and add high-end visual enhancements seamlessly.
✅ Dynamic Motion Graphics - Eye-catching text animations, pacing transitions, and visual effects utilizing Premiere Pro and CapCut.
✅ Cinematic Color & Audio - Professional color grading, sound design, and audio mixing in DaVinci Resolve to give your brand a premium, high-budget feel.
✅ Fast Turnaround - I typically deliver 2-3 highly polished, one-minute videos daily without ever compromising on quality.

Industries I’ve Elevated:

Culinary & Specialty Food/Coffee Brands

Personal Brands & Digital Content Creators

Lifestyle & Entertainment Channels

My Process:

The Strategy: We start by aligning on your brand voice, target audience, and the specific metrics you want this video to hit.

The Cut: I apply rigorous, high-end post-production standards to give your footage a cinematic, intentional flow.

AI Integration & Optimization: Every transition, hook, AI generation asset, and caption is tailored to beat the algorithm of your chosen platform.

The Polish: I am highly detail-oriented and collaborative, ensuring you are 100% thrilled with the final deliverable.

My Tool Stack:

Video Post-Production: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut Pro (including CapCut AI tools)

AI Generation & Workflows: Gemini AI, Claude AI, Adobe Firefly (for generative fill/expanding assets)

Visual & Photo Editing: Adobe Photoshop, Adobe Lightroom, Luminar Neo

Let’s elevate your content. Hire me directly for a brief consultation to discuss your vision!

See more

Work Experience

Lead Videographer Importir.org at Importir Group
November 1, 2021 - July 17, 2025
Coordinated pre-production and post-production processes; ensured results met quality standards and brand guidelines; led and united a team of five videographers.
Head of Content Entrepreneurs.id at Importir Group
November 1, 2021 - Present
Directed both graphic design and videographer teams; formulated monthly content plans to deliver key messages and product USPs; identified current content marketing trends in Indonesia; communicated with the digital marketing division to create converting content.
Videographer Importir.org at Importir Group
December 31, 2019 - July 17, 2025
Executed content plans; collaborated with other videographers to produce quality video content.
Content Creator & Distributor at NGO Winfield
November 1, 2017 - July 17, 2025
Responsible for all content creation and distribution.
Content Creator
March 1, 2017 - Present
Created and managed content across multiple platforms including TikTok (52,000+ followers), Likee (24,000+ followers), Kwai/SnackVideo (10,000+ followers before platform migration), and Instagram (18,000+ followers).

Education

High School Diploma at SMK Negeri 1 Sidikalang
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Software & Internet, Professional Services
    High-Converting DR Video Ad - B2B Agency

    Project Overview

    I edited this high-converting direct-response video ad for a B2B Google Ads agency targeting property-service businesses.

    The goal was to create a fast-paced, scroll-stopping ad that communicated the offer clearly and encouraged business owners to book a call. The client wanted a direct, plain-spoken style—without corporate language, generic visuals, or unnecessary filler.

    Creative Approach

    I structured the edit around strong visual hooks, rapid pacing, and clear message progression to keep viewers engaged from the opening seconds.

    The visual style combined custom native-style UI graphics, mock invoices, iPhone notifications, bold typography, and a warm industrial colour palette. Each visual element was designed to reinforce the spoken message and make the offer feel relevant to the target audience.

    My Contribution

    • Direct-response video editing
    • Hook and pacing development
    • Story and message structuring
    • Custom motion graphics
    • Native-style UI animation
    • Typography and text animation
    • Sound design and audio enhancement
    • Colour correction and grading
    • Vertical social-media formatting
    • Final export and delivery

    Project Objective

    The final video was designed to:

    • Capture attention quickly
    • Communicate the agency’s offer clearly
    • Build credibility with property-service business owners
    • Increase booked calls
    • Support lower customer-acquisition costs
    • Perform effectively as a paid social or YouTube advertisement

    Watch the Final Video

    Role

    Video Editor · Motion Graphics Editor · Direct-Response Ad Editor