I’m Leovina Damara Jusuf, a social media and PR-focused professional with strong experience in sports and esports storytelling, content planning, and community growth. I’ve led creative social media operations, managed campaign execution and sponsorship deliverables, and helped teams scale their presence across Instagram and TikTok through engaging, trend-aware content. I enjoy working in fast-paced environments where creativity and collaboration matter. From managing creative teams of up to 10 people to supporting event operations and hospitality coordination, I’m known for delivering measurable outcomes and keeping stakeholders aligned—whether it’s producing high-quality video content, running social media offices for major tournaments, or supporting PR and media monitoring for large-scale events.

Leovin Damara Jusuf

I’m Leovina Damara Jusuf, a social media and PR-focused professional with strong experience in sports and esports storytelling, content planning, and community growth. I’ve led creative social media operations, managed campaign execution and sponsorship deliverables, and helped teams scale their presence across Instagram and TikTok through engaging, trend-aware content. I enjoy working in fast-paced environments where creativity and collaboration matter. From managing creative teams of up to 10 people to supporting event operations and hospitality coordination, I’m known for delivering measurable outcomes and keeping stakeholders aligned—whether it’s producing high-quality video content, running social media offices for major tournaments, or supporting PR and media monitoring for large-scale events.

Available to hire

I’m Leovina Damara Jusuf, a social media and PR-focused professional with strong experience in sports and esports storytelling, content planning, and community growth. I’ve led creative social media operations, managed campaign execution and sponsorship deliverables, and helped teams scale their presence across Instagram and TikTok through engaging, trend-aware content.

I enjoy working in fast-paced environments where creativity and collaboration matter. From managing creative teams of up to 10 people to supporting event operations and hospitality coordination, I’m known for delivering measurable outcomes and keeping stakeholders aligned—whether it’s producing high-quality video content, running social media offices for major tournaments, or supporting PR and media monitoring for large-scale events.

See more

Language

English
Advanced
English
Advanced
Chinese
Intermediate

Work Experience

Head of Social Media (Creative) at Dewa United Esports
December 1, 2024 - Present
Led social media growth and creative operations, driving follower growth on Instagram and TikTok and increasing TikTok engagement through strategic content development. Managed a creative team of 10 to oversee social media operations and content production. Planned and executed campaigns and sponsorship content deliverables across social platforms. Oversaw end-to-end creative production for multiple assets within an annual season announcement video workflow (from concept development to final execution), while coordinating closely with sponsors and internal teams.
Social Media Officer (MLBB Esports) at Mineski Global
October 1, 2024 - August 20, 2026
Delivered social media content and campaign support for MLBB Esports official pages across major tournaments including M6 World Championship, Asian Games MLBB Qualifier, MSC at EWC 2025 & 2026, and M7 World Championship. Managed content production across MLBB esports projects, contributing to total reach/view growth and follower growth from the M6 to M7 season. Supported operations by coordinating content timelines, producing social updates for event moments, and ensuring consistent output quality across tournament phases.
Social Media Officer (Freelance) at TenCent (for Honor of Kings Championship Indonesia Qualifier)
September 1, 2024 - Present
Managed social media operations in Singaporean/Chinese language context for the HoK Esports Indonesia qualifier. Coordinated Instagram and TikTok content, interpreting for non-Indonesian players during post-match interviews. Produced static and dynamic audiovisual content with KOLs and pro-players, achieving significant organic follower growth within days.
Hospitality Event Coordinator at KLAB - PT. Kelompok Lari Anak Bangsa (Jakarta Running Festival)
September 1, 2024 - Present
Supported the Hospitality Manager by overseeing and coordinating 30+ hospitality team personnel for an event spanning accommodations, administration, and on-ground services for VIPs, technical delegates, elite athletes, and committees. Helped ensure high-quality hospitality arrangements and smooth operational execution during the event period.
Social Media Officer at Mineski Indonesia
May 1, 2024 - October 1, 2024
Achieved strong audience growth across platforms while producing narrative, hygienic, dynamic, and creative content for MPL Indonesia. Produced editorial and engaging content, and assisted with social media content production for MLBB events including MSC x EWC 2024, MLBB MWI 2024, and ESL Snapdragon Pro Series 2024. Assisted PR and media monitoring for event launch activities and supported offline campaign operations for World Cyber Games (WCG) Festival 2024.
Social Media Officer (Freelance) at Arendi (PT. Arendi Cipta Internasional)
December 1, 2023 - May 1, 2024
Managed social media operations regularly, including editorial planning, KV briefs, content timelines, and the production of creative and engaging social content based on current trends. Monitored and analyzed social media performance, and assisted content production (photo and video). Provided Chinese-speaking social media operations support for esports content and served as an interpreter for post-match interviews for non-Indonesian players.

Education

Bachelor’s degree (Public Relations & Digital Communication), summa cum laude at LSPR Institute of Communication & Business
January 1, 2021 - January 1, 2024

Qualifications

Certificate of Competence in Public Relations (BNSPP)
January 11, 2030 - August 31, 2026
C-EFR C (Advanced) English proficiency certificate (British Council)
January 1, 2024 - August 31, 2026

Industry Experience

Media & Entertainment, Gaming, Professional Services, Travel & Hospitality