I’m a multidisciplinary designer with a strong foundation in visual storytelling and strategic thinking. With experience across branding, print, digital media, and campaign development, I bring a holistic approach that merges design execution with marketing insight. I’ve worked on everything from social media strategies and content creation to publication design, motion graphics, and environmental branding. I thrive in collaborative environments where design plays a key role in shaping clear, engaging, and impactful communications—whether that’s for community- focused nonprofits, institutional clients, or fast-paced commercial projects. My goal is always to craft thoughtful, purpose-driven visuals that not only look good, but perform well and resonate with real audiences.

Leonor Aguero

I’m a multidisciplinary designer with a strong foundation in visual storytelling and strategic thinking. With experience across branding, print, digital media, and campaign development, I bring a holistic approach that merges design execution with marketing insight. I’ve worked on everything from social media strategies and content creation to publication design, motion graphics, and environmental branding. I thrive in collaborative environments where design plays a key role in shaping clear, engaging, and impactful communications—whether that’s for community- focused nonprofits, institutional clients, or fast-paced commercial projects. My goal is always to craft thoughtful, purpose-driven visuals that not only look good, but perform well and resonate with real audiences.

Available to hire

I’m a multidisciplinary designer with a strong foundation in visual storytelling and strategic thinking. With experience across branding, print, digital media, and campaign development, I bring a holistic approach that merges design execution with marketing insight. I’ve worked on everything from social media strategies and content creation to publication design, motion graphics, and environmental branding. I thrive in collaborative environments where design plays a key role in shaping clear, engaging, and impactful communications—whether that’s for community- focused nonprofits, institutional clients, or fast-paced commercial projects.

My goal is always to craft thoughtful, purpose-driven visuals that not only look good, but perform well and resonate with real audiences.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graduate Assistant Research (GAR), Design at University of Calgary
January 1, 2023 - April 30, 2024
Designed the second publication for the #creativeHE project, focusing on reflections on GenAI literacy, faculty resources, and student outputs. Collaborated with contributors to create an innovative and accessible e-publication, ensuring the final product met the project goals.
Designer at BLKWTR
June 1, 2023 - August 31, 2023
Supported digital marketing efforts by designing content for social media campaigns, email newsletters, and event promotions. Collaborated on projects for real estate and hospitality clients, ensuring brand consistency across digital touchpoints. Contributed to audience engagement by aligning visuals with campaign goals and target demographics.
Digital Media Designer at Paper Crane
September 1, 2022 - December 31, 2022
Worked on a variety of projects and served as the design lead for the Tilt Five developer website. Collaborated with other designers to create social media campaigns for clients and gained valuable experience working in a dynamic coworking space like Work Nicer in Calgary.
Designer at Nonfiction Collaboration
January 1, 2019 - December 31, 2023
Collaborated with Nonfiction to design Canada Beef social media campaigns for their monthly featured recipes, ensuring brand alignment and visual appeal. I also created tourism social media ads for Foothills and Kneehill Tourism, helping to promote these regions effectively.
Marketing & Social Media Coordinator at SAIT Students’ Association (SAITSA)
January 1, 2022 - December 31, 2023
Planned and executed marketing campaigns to promote student programs, events, and services. Managed content creation across social media platforms, increasing engagement through targeted posts, reels, and stories. Designed graphics for print and digital, including event posters, merchandise, and promotional assets. Collaborated across departments to ensure brand consistency and support a vibrant student community.
Graduate Assistant, Design (GAR) at University of Calgary
January 1, 2023 - April 1, 2024
Designed the second publication for the #creativeHE project, focusing on reflections on GenAI literacy, faculty resources, and student outputs; collaborated with contributors to create an accessible e-publication.

Education

Bachelor's in Visual Communications – Graphic Design & Marketing at Alberta University of the Arts
January 11, 2030 - April 3, 2026
BACHELORS IN VISUAL COMMUNICATIONS – GRAPHIC DESIGN & MARKETING at Alberta University of the Arts
January 11, 2030 - April 3, 2026
BACHELORS IN VISUAL COMMUNICATIONS – GRAPHIC DESIGN & MARKETING at Alberta University of the Arts
January 11, 2030 - April 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Professional Services, Software & Internet, Real Estate & Construction