I am a communications, media and stakeholder engagement professional with 15+ years’ experience delivering outcomes across corporate, government, health, infrastructure, and social sectors, including international projects such as the Burj Khalifa development and launch. I specialise in corporate communication, media management, internal and external communications, with hands-on experience delivering projects in global and national environments and a proven ability to craft compelling brand narratives and align diverse stakeholders. What drives me is the fascination with how culture, business and people intersect. I enjoy navigating regulatory issues, driving digital transformation, and translating complex systems into accessible communications that inform, engage and empower teams, clients and communities.

Lesley Irvine

I am a communications, media and stakeholder engagement professional with 15+ years’ experience delivering outcomes across corporate, government, health, infrastructure, and social sectors, including international projects such as the Burj Khalifa development and launch. I specialise in corporate communication, media management, internal and external communications, with hands-on experience delivering projects in global and national environments and a proven ability to craft compelling brand narratives and align diverse stakeholders. What drives me is the fascination with how culture, business and people intersect. I enjoy navigating regulatory issues, driving digital transformation, and translating complex systems into accessible communications that inform, engage and empower teams, clients and communities.

Available to hire

I am a communications, media and stakeholder engagement professional with 15+ years’ experience delivering outcomes across corporate, government, health, infrastructure, and social sectors, including international projects such as the Burj Khalifa development and launch. I specialise in corporate communication, media management, internal and external communications, with hands-on experience delivering projects in global and national environments and a proven ability to craft compelling brand narratives and align diverse stakeholders.

What drives me is the fascination with how culture, business and people intersect. I enjoy navigating regulatory issues, driving digital transformation, and translating complex systems into accessible communications that inform, engage and empower teams, clients and communities.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Strategic Communications Manager at Care for You (NDIS) & Kitsu Kids (Child Protection)
January 1, 2016 - January 1, 2025
Managed end-to-end communications, stakeholder engagement and digital transformation for a national disability services provider, delivering programs aligned with government compliance. Oversaw internal and external communications, including executive briefs, staff newsletters, CMS website management, social media, presentations, and corporate documentation, ensuring brand consistency across platforms. Led the end-to-end implementation of a digital patient management system (FlowLogic), collaborating with operations, frontline staff and compliance teams to streamline workflows, improve efficiency and service delivery, automate reporting, and support adoption. Developed stakeholder engagement strategies to communicate operational updates effectively and ensured all materials complied with government standards, reflecting the organisation’s role as a government-aligned service provider.
Communications Consultant at Self-employed
January 1, 2012 - January 1, 2016
Provided communications strategy, media management, and campaign development for a range of clients, including The University of Newcastle’s NUSPORT and NSW Forests. Led development and presentation of creative campaigns, pitch submissions, and brand strategies; coordinated cross-functional teams to deliver integrated, multi-channel campaigns; provided strategic guidance on communications and engagement initiatives to strengthen stakeholder relationships and public visibility.
Communications & Engagement Manager at Sanitarium Health & Wellbeing
January 1, 2010 - January 1, 2011
Managed communications and stakeholder engagement for the pre-launch and launch of Sanctuary Sanitarium Health & Wellbeing Village, leading market research, community consultations, business roundtables and focus groups to inform program design. Planned and delivered media engagement with health journalists and professional stakeholders; designed experiential launch activities; oversaw multi-channel communications including internal updates, executive briefings, presentations, and digital content; partnered with external agencies to deliver cohesive campaigns. Worked closely with the Head of Corporate Communications to manage organizational change, keeping internal stakeholders informed and engaged and supporting adoption.
Account Manager at Engineroom Design
January 1, 2011 - January 1, 2012
Engine Room is a full-service communications and creative agency. Managed campaigns and stakeholder engagement for corporate, government and community clients, overseeing planning through execution, ensuring messaging consistency and alignment with client objectives. Coordinated cross-functional teams including designers, copywriters and digital specialists to deliver integrated, multi-channel campaigns and provided strategic guidance on communications and engagement initiatives.
Brand Manager at Burj Khalifa Brand (Emaar)
January 1, 2006 - January 1, 2010
Brand managed global communications for the world’s tallest tower during development and launch. Oversaw multi-channel campaigns, events, digital and print content, VIP visits, and coordination with global PR agencies. Enhanced global visibility, reputation, and positioning; managed media relations, crisis communications, and stakeholder messaging across international audiences; ensured cohesive brand experiences across wayfinding, signage, and cobranded initiatives.
Corporate Brand Manager at EMAAR Corporate Brand
January 1, 2006 - January 1, 2010
Developed and implemented corporate brand strategy, ensuring alignment across divisions and countries. Managed internal communications and HR-aligned messaging; led investor relations communications, including executive briefings, reports and presentations. Coordinated global rebranding initiatives with consultancy Prophet, applying change management principles to adoption across regions and divisions. Directed PR, creative and marketing agencies globally, providing strategic communications advice to senior executives and monitoring brand perception and campaign effectiveness.
Senior Brand & Communications Manager at The Food Group International
January 1, 2005 - January 1, 2006
Managed end-to-end communications and stakeholder engagement for major health and nutrition clients, including McDonald’s Australia; delivered multi-channel campaigns, advised on media relations and reputation management, built client relationships, coordinated pitches, and aligned campaign strategy with sector needs and regulatory frameworks.
Sports Science Fellow at The Australian Institute of Sport
January 1, 2003 - January 1, 2005
Selected for a competitive fellowship, supported high-performance health programs and athlete monitoring; collaborated with international researchers to design and evaluate elite sport interventions using data-driven frameworks; gained experience with government policies, protocols and program delivery systems to ensure quality and effectiveness.

Education

Bachelor of Health Science (Nutrition & Dietetics) at The University of Newcastle
January 1, 1998 - January 1, 2001
Higher School Certificate at Kotara High School
January 1, 1992 - January 1, 1997

Qualifications

Editing and Proofreading Course
January 1, 2019 - January 1, 2019
Media Training Course
January 1, 2008 - January 1, 2008

Industry Experience

Government, Healthcare, Education, Media & Entertainment, Professional Services