Leticia Tijerina

Manage Content Strategy, developing and implementing content calendars, themes, and posting schedules. Writing and editing engaging social media posts, articles, and other content formats. Creating or sourcing images, videos, and other multimedia content. Schedule and automate posting using social media management tools. Coordinate with teams to develop social media goals aligned with business objectives and target audience preferences. Collaborate with marketing, customer service, and other departments to ensure brand consistency and aligned social media efforts.

Develop and execute comprehensive social media strategies to enhance brand visibility and audience engagement. Design and produce compelling visual content tailored for various platforms, aligning with brand identity and campaign goals. Manage and monitor social media accounts, fostering community interaction and timely responses. Track, analyze, and report on performance metrics to inform content decisions and optimize campaign effectiveness.

Supported product launches and customer education by delivering expert guidance on Apple’s hardware and software offerings. Conducted in-depth market research and analysis to inform product positioning and customer engagement strategies. Collaborated cross-functionally with sales, support, and marketing teams to align product messaging and improve customer satisfaction. Cultivated lasting relationships with clients by providing tailored solutions and proactive support, contributing to sustained customer loyalty.