Hi, I’m Leticia Palmares. I bring 6 years of experience in social media, turning creative content into increased visibility, engagement, and sales. I specialize in content production across platforms and using data to craft impactful content that resonates with audiences and drives results. I also excel at community management, building engaged, brand-connected communities, and forging strategic partnerships. I love turning insights into action and collaborating with teams to create meaningful experiences for audiences online.

Leticia Palmares

Hi, I’m Leticia Palmares. I bring 6 years of experience in social media, turning creative content into increased visibility, engagement, and sales. I specialize in content production across platforms and using data to craft impactful content that resonates with audiences and drives results. I also excel at community management, building engaged, brand-connected communities, and forging strategic partnerships. I love turning insights into action and collaborating with teams to create meaningful experiences for audiences online.

Available to hire

Hi, I’m Leticia Palmares. I bring 6 years of experience in social media, turning creative content into increased visibility, engagement, and sales. I specialize in content production across platforms and using data to craft impactful content that resonates with audiences and drives results.

I also excel at community management, building engaged, brand-connected communities, and forging strategic partnerships. I love turning insights into action and collaborating with teams to create meaningful experiences for audiences online.

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Experience Level

Expert

Language

Portuguese
Fluent
English
Advanced

Work Experience

Marketing Analyst at Sistema de Ensino GPI
December 1, 2022 - January 1, 2024
Enhanced the brand's online presence and engagement through social media content creation, marketing strategy development, event coordination, multimedia production, and social media and podcast analytics. Achievements include over 300,000 views on Instagram Reels and converting more than 10 leads into franchise sales.
Social Media & Community Manager at metaCOLLECTIVE
December 1, 2021 - July 1, 2022
Managed and expanded online presence remotely, focusing on building a strong and engaged community. Responsibilities included planning and creating content for Instagram and TikTok, managing communities on Twitter and Discord, pursuing strategic partnerships, and organizing Twitter Spaces discussions on web3 innovations.
Marketing Analyst at KVA Assessoria Jurídica
October 1, 2021 - June 1, 2022
Managed and enhanced the company’s digital presence by creating educational content on Instagram and Facebook about criminal law and through SEO. Established strategic partnerships and expanded our network within the legal community.
Communications Advisor at Chamber of Deputies
January 1, 2018 - September 1, 2018
During the 2018 election campaign for a State Deputy candidate in Rio de Janeiro, managed social media, analyzed competitors’ strategies, organized events, and covered assemblies and debates, strengthening the candidate’s social presence.
Administrative Assistant at RAX
April 1, 2024 - December 1, 2024
Responsible for contracts with Olympic Villages. Tasks included ordering uniforms from suppliers, stock management, cleaning supply orders, and direct contact with Village managers.
Marketing Analyst at Crema Social
December 1, 2024 - March 1, 2025
Led the implementation of a dating app in Brazil. Developed strategies with the LATAM and South Asia teams, created social media content, analyzed results, and designed ads for social platforms.

Education

MBA in Business Intelligence, Management & Analytics at Universidade Cândido Mendes
October 1, 2023 - March 19, 2026
Bachelor’s Degree in Marketing at Universidade Cândido Mendes
June 1, 2021 - July 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet