LP

Leticia Palmares

Available to hire

I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production.

About

I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion.

In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.

  • 5 years' experience
  • Joined March 2026

Skills· 2

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Software & Internet

Work experience· 8 roles

Marketing & Growth Specialist · Crema SocialDec 2024 – Present · 2 yrs

Led the launch and positioning of a global dating app in the Brazilian market. Developed content strategies focused on user acquisition, engagement, and retention. Managed influencers and brand ambassadors aligned with growth objectives. Collaborated with international teams across LATAM, South Asia, Europe, and the US. Analyzed KPIs and campaign performance to optimize paid and organic initiatives.

Marketing Analyst · Crema SocialDec 2024 – Mar 2025 · 4 mos

Led the implementation of a dating app in Brazil. Developed strategies with the LATAM and South Asia teams, created social media content, analyzed results, and designed ads for social platforms.

Administrative Assistant · RAXApr 2024 – Dec 2024 · 9 mos

Responsible for contracts with Olympic Villages. Tasks included ordering uniforms from suppliers, stock management, cleaning supply orders, and direct contact with Village managers.

Freelance Social Media Strategist & Mobile Filmmaker · Self-employedJan 2023 – Present · 3 yrs 11 mos
Marketing Analyst · Sistema de Ensino GPIDec 2022 – Jan 2024 · 1 yr 2 mos
Social Media & Community Manager · metaCOLLECTIVEDec 2021 – Jul 2022 · 8 mos
Marketing Analyst · KVA Assessoria JurídicaOct 2021 – Jun 2022 · 9 mos
Communications Advisor · Chamber of DeputiesJan 2018 – Sep 2018 · 9 mos

Education

MBA in Business Intelligence, Management & Analytics · Universidade Cândido Mendes2023 – 2026
Bachelor’s Degree in Marketing · Universidade Cândido Mendes2021 – 2023
MBA in Business Intelligence, Management & Analytics · IBMR2023 – 2026
Bachelor's Degree in Marketing · Universidade Cândido Mendes2021 – 2023

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