Leticia Palmares
I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production.
About
I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion.
In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.
- 5 years' experience
- Joined March 2026
Skills· 2
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Software & Internet
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Work experience· 8 roles
Led the launch and positioning of a global dating app in the Brazilian market. Developed content strategies focused on user acquisition, engagement, and retention. Managed influencers and brand ambassadors aligned with growth objectives. Collaborated with international teams across LATAM, South Asia, Europe, and the US. Analyzed KPIs and campaign performance to optimize paid and organic initiatives.
Led the implementation of a dating app in Brazil. Developed strategies with the LATAM and South Asia teams, created social media content, analyzed results, and designed ads for social platforms.
Responsible for contracts with Olympic Villages. Tasks included ordering uniforms from suppliers, stock management, cleaning supply orders, and direct contact with Village managers.
Education
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