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I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion. In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.…I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion. In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.

Leticia Palmares

Content Creator, Content Producer, Social Media Manager, +6

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I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion. In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.…I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion. In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.

Available to hire

I am a Marketing and Growth professional with 6+ years of experience across social media, digital strategy, community building, and content production. I help startups and international brands strengthen market presence through data-driven content, creator partnerships, and user acquisition strategies. I am currently leading the expansion of a global dating app in Brazil, collaborating with teams across LATAM, South Asia, Europe, and the US. I combine creative execution with analytics to build campaigns that increase visibility, engagement, and conversion.

In my work, I love building partnerships with creators, optimizing performance, and turning insights into action. I enjoy shaping brand stories that resonate with diverse audiences and driving measurable growth through thoughtful, data-informed content strategies.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing Analyst at Sistema de Ensino GPI

December 1, 2022 - January 1, 2024

Enhanced the brand's online presence and engagement through social media content creation, marketing strategy development, event coordination, multimedia production, and social media and podcast analytics. Achievements include over 300,000 views on Instagram Reels and converting more than 10 leads into franchise sales.

Social Media & Community Manager at metaCOLLECTIVE

December 1, 2021 - July 1, 2022

Managed and expanded online presence remotely, focusing on building a strong and engaged community. Responsibilities included planning and creating content for Instagram and TikTok, managing communities on Twitter and Discord, pursuing strategic partnerships, and organizing Twitter Spaces discussions on web3 innovations.

Marketing Analyst at KVA Assessoria Jurídica

October 1, 2021 - June 1, 2022

Managed and enhanced the company’s digital presence by creating educational content on Instagram and Facebook about criminal law and through SEO. Established strategic partnerships and expanded our network within the legal community.

Communications Advisor at Chamber of Deputies

January 1, 2018 - September 1, 2018

During the 2018 election campaign for a State Deputy candidate in Rio de Janeiro, managed social media, analyzed competitors’ strategies, organized events, and covered assemblies and debates, strengthening the candidate’s social presence.

Administrative Assistant at RAX

April 1, 2024 - December 1, 2024

Responsible for contracts with Olympic Villages. Tasks included ordering uniforms from suppliers, stock management, cleaning supply orders, and direct contact with Village managers.

Marketing Analyst at Crema Social

December 1, 2024 - March 1, 2025

Led the implementation of a dating app in Brazil. Developed strategies with the LATAM and South Asia teams, created social media content, analyzed results, and designed ads for social platforms.

Marketing & Growth Specialist at Crema Social

December 1, 2024 - Present

Led the launch and positioning of a global dating app in the Brazilian market. Developed content strategies focused on user acquisition, engagement, and retention. Managed influencers and brand ambassadors aligned with growth objectives. Collaborated with international teams across LATAM, South Asia, Europe, and the US. Analyzed KPIs and campaign performance to optimize paid and organic initiatives.

Freelance Social Media Strategist & Mobile Filmmaker at Self-employed

January 1, 2023 - Present

Managed Instagram and TikTok accounts for brands in different industries. Created short-form video, static content, and editorial strategies tailored to each audience. Produced and edited mobile-first video content designed for social performance. Supported clients with brand positioning, content planning, and performance analysis.