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Detail-oriented social media specialist, marketer, and journalist with 6 years of experience in digital marketing, social media planning and management, branding, and branded content. Experienced in creating and analyzing performance on social platforms (Facebook, Instagram) to deliver goal-oriented recommendations. Strong project management and quantitative skills using data-driven insights, ROI analysis, and strategic blueprints to improve campaign performance, with a focus on brand consistency, audience targeting, and multi-channel content execution.…Detail-oriented social media specialist, marketer, and journalist with 6 years of experience in digital marketing, social media planning and management, branding, and branded content. Experienced in creating and analyzing performance on social platforms (Facebook, Instagram) to deliver goal-oriented recommendations. Strong project management and quantitative skills using data-driven insights, ROI analysis, and strategic blueprints to improve campaign performance, with a focus on brand consistency, audience targeting, and multi-channel content execution.

Lecia Santos

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Detail-oriented social media specialist, marketer, and journalist with 6 years of experience in digital marketing, social media planning and management, branding, and branded content. Experienced in creating and analyzing performance on social platforms (Facebook, Instagram) to deliver goal-oriented recommendations. Strong project management and quantitative skills using data-driven insights, ROI analysis, and strategic blueprints to improve campaign performance, with a focus on brand consistency, audience targeting, and multi-channel content execution.…Detail-oriented social media specialist, marketer, and journalist with 6 years of experience in digital marketing, social media planning and management, branding, and branded content. Experienced in creating and analyzing performance on social platforms (Facebook, Instagram) to deliver goal-oriented recommendations. Strong project management and quantitative skills using data-driven insights, ROI analysis, and strategic blueprints to improve campaign performance, with a focus on brand consistency, audience targeting, and multi-channel content execution.

Available to hire

Detail-oriented social media specialist, marketer, and journalist with 6 years of experience in digital marketing, social media planning and management, branding, and branded content. Experienced in creating and analyzing performance on social platforms (Facebook, Instagram) to deliver goal-oriented recommendations.

Strong project management and quantitative skills using data-driven insights, ROI analysis, and strategic blueprints to improve campaign performance, with a focus on brand consistency, audience targeting, and multi-channel content execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

German

Beginner

Work Experience

Brand and Marketing Specialist at The Language Gallery Canada

November 1, 2024 - October 1, 2025

Developed and maintained relationships with up to 400 agency partners across 55 countries to coordinate campaigns strategy and asset delivery, ensuring alignment between creative, media planning, and campaign goals. Managed and documented client meetings, prepared and presented campaign plans to maintain clear communication and consistent positioning across recruitment regions. Collaborated with agencies to develop customized content for targeted channels including Instagram and Facebook with audience and geographic targeting. Developed and executed comprehensive media planning strategies and social campaigns to increase brand visibility and engagement. Leveraged analytical skills and reported on platform trends and campaign performance; conducted ROI analysis to recommend optimizations. Prepared and executed advertising campaigns across social platforms, coordinating assets and delivery to meet campaign timelines, and built social media blueprints to guide multi-channel content strate

Marketing and Events Coordinator at Fleming College

February 1, 2024 - November 1, 2024

Coordinated development of marketing assets (digital and print) and managed production timelines to meet program marketing deadlines. Liaised with internal stakeholders to gather approvals, present campaign plans, and incorporate feedback to ensure brand consistency. Managed vendor quotes and production logistics to meet budget and deadlines. Assisted with project management tasks including tracking deliverables and timelines using Microsoft Office tools (Excel, Word, PowerPoint). Coordinated events with logistics and promotion across social channels, supporting content creation and scheduling for various social media platforms to promote programs and events.

Social Media Coordinator at Quest Language Studies

June 1, 2022 - January 1, 2024

Created and scheduled social content for Instagram and Facebook aligned to campaign calendars. Monitored engagement and compiled performance summaries to guide content adjustments and improve reach.

Video Content Creator at Grupo Perfil

October 1, 2021 - December 1, 2021

Wrote and reviewed scripts for branded video content, ensuring narratives aligned with brand voice and campaign objectives. Produced audiovisual content optimized for digital channels to support social and editorial distribution.

Branded Content Producer at Amazon Affiliate

July 1, 2021 - December 1, 2021

Worked in digital marketing creating branded content for magazines including CARAS, AnaMaria, Atrevida, Recreio, Cinebuzz, Aventuras na História, and Todateen.

Branded Content Intern at Amazon Affiliate

November 1, 2019 - June 1, 2021

Worked in digital marketing writing branded content articles.

English Teacher at CNA

January 1, 2018 - January 1, 2020

Prepared classes, functional activities, and evaluations for different English proficiency levels.