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I'm a dynamic bilingual marketing professional passionate about strategic thinking and driving business growth. I have experience in marketing and product development, with a focus on creating impactful social media content, facilitating technical meetings, and supporting product engagement to boost brand visibility. I've developed product prototypes, delivered client presentations, and collaborated with sales teams to identify and capitalise on new opportunities. I'm skilled at maintaining supplier relationships to meet internal and client needs, coordinating integrated marketing campaigns from concept to delivery, and performing competitor analysis and market research to inform strategy and product positioning. I also manage social media, drive engagement, and analyse performance to optimise campaigns. I am committed to leveraging marketing expertise to support business growth and expand brand presence.…I'm a dynamic bilingual marketing professional passionate about strategic thinking and driving business growth. I have experience in marketing and product development, with a focus on creating impactful social media content, facilitating technical meetings, and supporting product engagement to boost brand visibility. I've developed product prototypes, delivered client presentations, and collaborated with sales teams to identify and capitalise on new opportunities. I'm skilled at maintaining supplier relationships to meet internal and client needs, coordinating integrated marketing campaigns from concept to delivery, and performing competitor analysis and market research to inform strategy and product positioning. I also manage social media, drive engagement, and analyse performance to optimise campaigns. I am committed to leveraging marketing expertise to support business growth and expand brand presence.

Leticia Stefano Pires

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm a dynamic bilingual marketing professional passionate about strategic thinking and driving business growth. I have experience in marketing and product development, with a focus on creating impactful social media content, facilitating technical meetings, and supporting product engagement to boost brand visibility. I've developed product prototypes, delivered client presentations, and collaborated with sales teams to identify and capitalise on new opportunities. I'm skilled at maintaining supplier relationships to meet internal and client needs, coordinating integrated marketing campaigns from concept to delivery, and performing competitor analysis and market research to inform strategy and product positioning. I also manage social media, drive engagement, and analyse performance to optimise campaigns. I am committed to leveraging marketing expertise to support business growth and expand brand presence.…I'm a dynamic bilingual marketing professional passionate about strategic thinking and driving business growth. I have experience in marketing and product development, with a focus on creating impactful social media content, facilitating technical meetings, and supporting product engagement to boost brand visibility. I've developed product prototypes, delivered client presentations, and collaborated with sales teams to identify and capitalise on new opportunities. I'm skilled at maintaining supplier relationships to meet internal and client needs, coordinating integrated marketing campaigns from concept to delivery, and performing competitor analysis and market research to inform strategy and product positioning. I also manage social media, drive engagement, and analyse performance to optimise campaigns. I am committed to leveraging marketing expertise to support business growth and expand brand presence.

Available to hire

I’m a dynamic bilingual marketing professional passionate about strategic thinking and driving business growth. I have experience in marketing and product development, with a focus on creating impactful social media content, facilitating technical meetings, and supporting product engagement to boost brand visibility. I’ve developed product prototypes, delivered client presentations, and collaborated with sales teams to identify and capitalise on new opportunities. I’m skilled at maintaining supplier relationships to meet internal and client needs, coordinating integrated marketing campaigns from concept to delivery, and performing competitor analysis and market research to inform strategy and product positioning. I also manage social media, drive engagement, and analyse performance to optimise campaigns. I am committed to leveraging marketing expertise to support business growth and expand brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Beginner

Work Experience

Development Analyst at Química Anastácio (Distributor), São Paulo, Brazil

October 1, 2023 - May 1, 2024

Led new business development by identifying prospective clients aligned with the company’s product offerings; analysed pricing, supplier capabilities, and inventory data to support client needs and inform strategic sourcing decisions; identified waste-reducing product alternatives; oversaw procurement and development of new products tailored to key accounts; managed raw material sourcing, ensuring availability, quality, and cost-effectiveness; conducted successful pricing negotiations with suppliers. Notable achievements include negotiating and securing high-volume supply agreements (over one tonne of product) and LATAM regional procurement oversight with monthly recognition for accuracy and timely delivery.

Marketing Assistant at Focus Química (Raw Materials Distributor), São Paulo, Brazil

January 1, 2022 - October 1, 2023

Created social media content and conducted client meetings to support product engagement and brand visibility; developed product prototypes and delivered client presentations; maintained direct communication with suppliers to meet internal and client demands; coordinated marketing campaigns (email, digital ads, promotional materials) and performed competitor analysis and market research to support strategic planning and product positioning; managed social media channels and performance analytics. Notable achievements include increasing social media engagement by 20–30%, organising an In-Cosmetics Latam exhibit, and launching an Instagram campaign for International Women’s Day that generated formulation enquiries.

Quality Assurance Coordinator at Focus Química (Raw Materials Distributor), São Paulo, Brazil

July 1, 2021 - December 1, 2021

Conducted supplier qualification processes and managed non-conformity reports, ensuring timely resolution and compliance. Handled customer complaints to maximise satisfaction. Developed and maintained detailed Excel reports to track KPIs and supported sustainability initiatives by reducing material waste.

Quality Assurance Intern at Focus Química (Raw Materials Distributor), São Paulo, Brazil

January 1, 2021 - July 1, 2021

Supported QA activities, assisted in supplier qualification, and contributed to process improvements. Maintained documentation and supported cross-functional teams with quality-related tasks.