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Social Media & Content Strategist (Paid & Organic) based in the UK, owning end-to-end social strategy, paid media, video production, and influencer partnerships for multi-million pound e-commerce brands. I combine data-led performance with creative direction to build campaigns that consistently outperform benchmarks. I work closely with Marketing and Finance Directors to shape strategy and prove ROI at board level—handling everything from multi-platform content planning and paid social optimisation (Meta & TikTok) to influencer compliance, reporting, and conversion-focused creative testing.…Social Media & Content Strategist (Paid & Organic) based in the UK, owning end-to-end social strategy, paid media, video production, and influencer partnerships for multi-million pound e-commerce brands. I combine data-led performance with creative direction to build campaigns that consistently outperform benchmarks. I work closely with Marketing and Finance Directors to shape strategy and prove ROI at board level—handling everything from multi-platform content planning and paid social optimisation (Meta & TikTok) to influencer compliance, reporting, and conversion-focused creative testing.

Leticia

Digital Marketer, Content Producer, Social Media Manager, +2

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Social Media & Content Strategist (Paid & Organic) based in the UK, owning end-to-end social strategy, paid media, video production, and influencer partnerships for multi-million pound e-commerce brands. I combine data-led performance with creative direction to build campaigns that consistently outperform benchmarks. I work closely with Marketing and Finance Directors to shape strategy and prove ROI at board level—handling everything from multi-platform content planning and paid social optimisation (Meta & TikTok) to influencer compliance, reporting, and conversion-focused creative testing.…Social Media & Content Strategist (Paid & Organic) based in the UK, owning end-to-end social strategy, paid media, video production, and influencer partnerships for multi-million pound e-commerce brands. I combine data-led performance with creative direction to build campaigns that consistently outperform benchmarks. I work closely with Marketing and Finance Directors to shape strategy and prove ROI at board level—handling everything from multi-platform content planning and paid social optimisation (Meta & TikTok) to influencer compliance, reporting, and conversion-focused creative testing.

Available to hire

Social Media & Content Strategist (Paid & Organic) based in the UK, owning end-to-end social strategy, paid media, video production, and influencer partnerships for multi-million pound e-commerce brands. I combine data-led performance with creative direction to build campaigns that consistently outperform benchmarks.

I work closely with Marketing and Finance Directors to shape strategy and prove ROI at board level—handling everything from multi-platform content planning and paid social optimisation (Meta & TikTok) to influencer compliance, reporting, and conversion-focused creative testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media & Content Strategist (Paid & Organic) at Skirting World & Wall Panels World

January 1, 2025 - Present

Owned end-to-end social strategy across Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube for two multi-million pound e-commerce brands, reporting directly to the Marketing Director and Financial Director. Collaborated with SEO, marketing data, and data engineering teams to align social plans with organic search performance and revenue targets, integrating attribution data into planning. Built and ran the organic video production pipeline (script, filming, editing, voiceover, scheduling) using AI-assisted workflow optimisation with continuous A/B testing and hook research to drive format decisions. Managed paid social campaigns across Meta and TikTok from targeting and creative testing to budget allocation and ROAS tracking, achieving low-cost profile visits and repeatedly iterating based on performance metrics (CTR, CPV, engagement patterns). Scaled Instagram follower growth (1.3k to 7.4k+) through organic content mapping and algorithmic optimisation. Aligned content with

Marketing Assistant at Levi, Ray & Shoup, Inc.

November 1, 2024 - January 1, 2025

Supported multi-channel marketing campaigns across EMEA markets, ensuring brand guideline alignment and contributing to improved engagement metrics. Tracked and reported campaign KPIs using analytics tools, using market research and competitor insights to refine strategy and performance. Assisted CRM workflows (Microsoft Dynamics) and supported high-profile client processing for £1bn+ revenue brands. Conducted lead generation activity (telemarketing and email marketing) and collaborated cross-functionally to align campaigns with broader marketing initiatives.

Creative Designer & Social Media Executive

August 1, 2018 - December 1, 2024

Freelance (remote, USA-based) designer/executive delivering bespoke social media campaigns for corporate and retail clients across Instagram, TikTok, and LinkedIn. Owned projects end-to-end from ideation to delivery, integrating emerging trends and viral formats to increase visibility.