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I am a data-driven marketing consultant with 5+ years in CX and marketing, experienced in influencer marketing, social content strategy, performance reporting and optimisation—skilled at trend analysis, audience growth and stakeholder communication. In my role at Oracle, I lead experimentation and end-to-end marketing initiatives for multi-million programmes, guide large-scale digital platform ramp-ups, and translate insights into actionable improvements that drive engagement and retention. I also enjoy collaborating with stakeholders to align content with business goals and to craft compelling loyalty and engagement strategies.…I am a data-driven marketing consultant with 5+ years in CX and marketing, experienced in influencer marketing, social content strategy, performance reporting and optimisation—skilled at trend analysis, audience growth and stakeholder communication. In my role at Oracle, I lead experimentation and end-to-end marketing initiatives for multi-million programmes, guide large-scale digital platform ramp-ups, and translate insights into actionable improvements that drive engagement and retention. I also enjoy collaborating with stakeholders to align content with business goals and to craft compelling loyalty and engagement strategies.

Letizia Drago

Digital Marketer, Marketer, Marketing Consultant, +7

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I am a data-driven marketing consultant with 5+ years in CX and marketing, experienced in influencer marketing, social content strategy, performance reporting and optimisation—skilled at trend analysis, audience growth and stakeholder communication. In my role at Oracle, I lead experimentation and end-to-end marketing initiatives for multi-million programmes, guide large-scale digital platform ramp-ups, and translate insights into actionable improvements that drive engagement and retention. I also enjoy collaborating with stakeholders to align content with business goals and to craft compelling loyalty and engagement strategies.…I am a data-driven marketing consultant with 5+ years in CX and marketing, experienced in influencer marketing, social content strategy, performance reporting and optimisation—skilled at trend analysis, audience growth and stakeholder communication. In my role at Oracle, I lead experimentation and end-to-end marketing initiatives for multi-million programmes, guide large-scale digital platform ramp-ups, and translate insights into actionable improvements that drive engagement and retention. I also enjoy collaborating with stakeholders to align content with business goals and to craft compelling loyalty and engagement strategies.

Available to hire

I am a data-driven marketing consultant with 5+ years in CX and marketing, experienced in influencer marketing, social content strategy, performance reporting and optimisation—skilled at trend analysis, audience growth and stakeholder communication.

In my role at Oracle, I lead experimentation and end-to-end marketing initiatives for multi-million programmes, guide large-scale digital platform ramp-ups, and translate insights into actionable improvements that drive engagement and retention. I also enjoy collaborating with stakeholders to align content with business goals and to craft compelling loyalty and engagement strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Social Media Manager at Club Vela Sori

January 1, 2022 - January 1, 2024

Managing social media content and strategy for a local sailing club, creating engaging posts and videos to promote events, courses and community initiatives.

Student Mentor at University of Greenwich

January 1, 2022 - January 1, 2024

Providing academic guidance, mentoring and pastoral support to students.

CX/HCM Senior Consultant at Oracle

January 1, 2021 - Present

Led experimentation and optimisation programmes (A/B and multivariate testing), translating insights into actionable improvements to drive engagement and conversion. Owned end-to-end marketing and CX initiatives for £1M+ programmes, aligning content strategy with stakeholder goals and reporting performance to senior audiences. Led large-scale digital platform ramp-ups, onboarding millions of customer records while ensuring data quality and campaign readiness for targeted campaigns. Facilitated discovery workshops and presented optimisation strategies; authored award-winning loyalty and engagement submissions that improved retention and engagement metrics.

Marketing Assistant (PT) at Khalid Boukdid

January 1, 2019 - January 1, 2021

Developed and executed influencer marketing and social media strategies, creating content and captions to grow early-stage brands. Produced performance reports and translated market and investor research into actionable recommendations to improve audience growth. Supported digital strategy and content creation across channels, improving engagement and brand visibility.

Education

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020

Master of Science, Marketing at Lancaster University

January 1, 2020 - January 1, 2021

Bachelor of Arts (Hons), Media, Minor in Creative Writing at Lancaster University

January 1, 2017 - January 1, 2020