Available to hire
I’m Norma Leticia Mijares Arredondo, a Senior Digital Program Manager and E-commerce Platform Leader with 10+ years of experience delivering Agile delivery and operationalizing large-scale SaaS, web, and mobile platforms in high-traffic environments. I partner with product teams to translate roadmaps into coordinated, cross-functional execution across global teams, owning release planning, delivery cadence, and operational readiness.
I’ve a proven track record of enabling faster release cycles, achieving $300K+ in operational cost savings and measurable efficiency gains through platform modernization and global stakeholder alignment. I also bring recent exposure to enterprise AI/ML quality and evaluation initiatives, supporting responsible and scalable adoption.
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Consultant – AI/ML Quality & Evaluation (Fixed-term, Part-time) at Avance Consulting (Contractor for GlobalLogic)
September 1, 2025 - November 1, 2025Short-term engagement supporting GlobalLogic and a Fortune 10 technology company on enterprise AI, ML, Generative AI, and NLP initiatives. Evaluated AI-generated outputs to ensure accuracy, consistency, and quality; provided structured feedback aligned with responsible AI, ethical standards, and quality frameworks to support reliable and scalable AI-driven solutions.
The Mobile Life E-commerce Manager / Digital Program & Agile Delivery Lead, Americas at The Mobile Life
September 1, 2018 - December 1, 2024Led Agile delivery and optimization of airline digital products, managing global delivery programs across mobile (iOS & Android), SaaS, CMS, and backend systems in complex, multi-client environments. Key achievements included leading 12-person cross-functional teams across Malaysia, Sweden, and Albania; coordinating multi-stream delivery; reducing release cycles; implementing Agile ceremonies; improving support SLA performance; reducing troubleshooting time; aligning stakeholders on process changes; and expanding digital channels.
Web/Mobile Specialist at Volaris
August 1, 2014 - August 1, 2016Managed and enhanced airline websites and mobile apps (iOS & Android), improving UX and conversion. Achievements included 100% uptime of web services during peak traffic, Top 10 Free Travel Apps on iOS, and strong app performance.
Digital Products Leader at Volaris
September 1, 2016 - June 1, 2018Led Agile delivery and execution for airline web and mobile platforms, partnering with product, pricing, and technology teams to operationalize the e-commerce roadmap. Key achievements: reduced release cycles from 3 months to 2–3 weeks; expanded ancillary products from 3 to 7; contributed to a $105M USD annual sales increase; delivered digital check-in enhancements; trained Product Owners and Pricing teams; supported vendor optimization decisions.
Marketing Manager at Tecnológico de Monterrey
November 1, 2013 - August 1, 2014Led digital marketing initiatives and e-commerce-related efforts, collaborating with cross-functional teams to align product, pricing, and vendor relations; supported marketing campaigns and digital experiences.
Digital Products Leader at Volaris
August 1, 2014 - June 1, 2018Led Agile delivery and execution for airline web and mobile platforms, partnering with product, pricing, and technology teams to operationalize the e-commerce roadmap. Achievements included reducing release cycles from 3 months to 2–3 weeks, expanding ancillary products from 3 to 7 across web and mobile channels, delivering digital check-in enhancements, training Product Owners and Pricing teams in Agile practices, and supporting vendor optimization decisions.
Education
Master's in Digital Marketing at London School of Business and Finance
April 1, 2012 - May 1, 2013Master’s in E-commerce at Tecnológico de Monterrey
September 1, 2009 - December 1, 2015Bachelor's in Marketing at Tecnológico de Monterrey
August 1, 2004 - May 1, 2009Retail Certification at Retail Certification
May 1, 2009 - May 1, 2009SCRUMstudy Certified Scrum Developer (SDC) + Agile Master (SAMC) at SCRUMstudy
January 1, 2023 - January 1, 2023Certified Product Owner (SPOC) at SCRUMstudy
January 1, 2019 - January 1, 2019Certified Scrum Master (SMC) at SCRUMstudy
January 1, 2016 - January 1, 2016Boston University Project Management Certification at Boston University
September 1, 2010 - December 1, 2010American Red Cross Lifeguard Certification (CPR/AED & First Aid) at American Red Cross
January 11, 2030 - February 12, 2026Master’s in Digital Marketing at London School of Business and Finance
April 1, 2012 - May 1, 2013Master’s in E-commerce at Tecnológico de Monterrey
September 1, 2009 - December 1, 2015Bachelor’s in Marketing at Tecnológico de Monterrey
August 1, 2004 - May 1, 2009Certified Scrum Developer (SDC) / Agile Master (SAMC) at SCRUMstudy
January 1, 2023 - February 12, 2026Certified Product Owner (SPOC) at SCRUMstudy
January 1, 2019 - February 12, 2026Certified Scrum Master (SMC) at SCRUMstudy
January 1, 2016 - February 12, 2026Project Management Certification at Boston University
September 1, 2010 - December 1, 2010American Red Cross Lifeguard Certification (CPR/AED & First Aid) at American Red Cross
January 11, 2030 - January 1, 2027Qualifications
SCRUMstudy Certified Scrum Developer (SDC)
January 1, 2023 - January 1, 2023Agile Master (SAMC)
January 1, 2023 - January 1, 2023Certified Product Owner (SPOC)
January 1, 2019 - January 1, 2019Certified Scrum Master (SMC)
January 1, 2016 - January 1, 2016Boston University Project Management Certification
September 1, 2010 - December 1, 2010Retail Certification
May 1, 2009 - May 1, 2009American Red Cross Lifeguard Certification (CPR/AED & First Aid)
January 11, 2030 - February 12, 2026Retail Certification
May 1, 2009 - February 12, 2026Certified Scrum Master (SMC)
January 1, 2016 - February 12, 2026Certified Product Owner (SPOC)
January 1, 2019 - February 12, 2026Certified Scrum Developer (SDC)
January 1, 2023 - February 12, 2026Agile Master (SAMC)
January 1, 2023 - February 12, 2026Boston University Project Management Certification
September 1, 2010 - December 1, 2010Retail Certification
May 1, 2009 - February 12, 2026American Red Cross Lifeguard Certification (CPR/AED & First Aid)
January 11, 2030 - January 1, 2027Industry Experience
Software & Internet, Travel & Hospitality, Retail, Professional Services
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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