I am a performance-focused digital marketer with a wealth of experience in leveraging digital channels like Google Ads and SEO to drive lead generation. My passion lies in crafting strategies that not only resonate with target audiences but also maximize return on investment. With a keen analytical outlook, I enjoy diving into data to find insights that can inform my strategies and optimize campaigns. Having worked with diverse clients across various sectors, I thrive in environments where I can implement innovative marketing solutions that deliver measurable results. Whether it’s through campaign restructuring, marketing automation, or conversion tracking, I am dedicated to improving efficiency and effectiveness in all my projects.…

Levy van 't Hoogt

I am a performance-focused digital marketer with a wealth of experience in leveraging digital channels like Google Ads and SEO to drive lead generation. My passion lies in crafting strategies that not only resonate with target audiences but also maximize return on investment. With a keen analytical outlook, I enjoy diving into data to find insights that can inform my strategies and optimize campaigns. Having worked with diverse clients across various sectors, I thrive in environments where I can implement innovative marketing solutions that deliver measurable results. Whether it’s through campaign restructuring, marketing automation, or conversion tracking, I am dedicated to improving efficiency and effectiveness in all my projects.…

Available to hire

I am a performance-focused digital marketer with a wealth of experience in leveraging digital channels like Google Ads and SEO to drive lead generation. My passion lies in crafting strategies that not only resonate with target audiences but also maximize return on investment. With a keen analytical outlook, I enjoy diving into data to find insights that can inform my strategies and optimize campaigns.

Having worked with diverse clients across various sectors, I thrive in environments where I can implement innovative marketing solutions that deliver measurable results. Whether it’s through campaign restructuring, marketing automation, or conversion tracking, I am dedicated to improving efficiency and effectiveness in all my projects.

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Language

English
Fluent
Dutch
Fluent

Work Experience

Freelance Performance Marketing Specialist at Digivonk
January 1, 2025 - Present
Supported clients with Google Ads, SEO, Meta Ads and conversion tracking. Created audits, campaign plans and website improvement recommendations. Built case studies and performance-focused marketing assets.
Digital Marketer at Digi Marketing
January 1, 2024 - January 1, 2026
Managed Google Ads, Meta Ads, SEO, and lead generation campaigns for B2B clients. Implemented GA4/GTM tracking and improved campaign performance through restructuring and optimization.
Digital Marketing & Sales at Timesavers International
January 1, 2022 - January 1, 2024
Managed SEO, webshop administration, and marketing automation activities. Supported international spare parts sales and customer communication.
Digital Marketing Trainee at Envolker
January 1, 2020 - January 1, 2021
Assisted with marketing automation and digital campaign activities. Supported SEO, social advertising, and conversion optimization projects.

Education

Bachelor's Degree at HZ University of Applied Sciences
January 1, 2018 - January 1, 2023

Qualifications

All Google Ads, Analytics & Tag Manager Certifications
January 11, 2030 - June 14, 2026
SEMrush SEO Toolkit
January 11, 2030 - June 14, 2026
SEMrush Content Marketing
January 11, 2030 - June 14, 2026
Cambridge English First (B2)
January 11, 2030 - June 14, 2026

Industry Experience

Professional Services
    Google Ads Campaign improvements for a B2B Hydraulics Equipment Manufacturer

    Challenge

    • High cost per acquisition (€138+ average)
    • Low conversion volumes (26 total in H1 2024)
    • Budget waste on underperforming campaigns
    • Poor tracking and optimization

    Solution & Results

    • Implemented tracking fixes and optimization
    • Restructured campaign portfolio
    • Launched high-performing branding campaign
    • Achieved 3x conversion growth at lower cost

    Over a 1.5-year period, I audited and restructured underperforming campaigns, implemented improved conversion tracking, and streamlined budget allocation. The result: a 3x increase in monthly conversions and a 70% drop in cost per acquisition (CPA).

    By identifying high-performing campaigns and eliminating inefficient spend, I transformed the account from high-cost/low-yield to a scalable, high-efficiency marketing engine. CTRs rose, average CPCs dropped, and campaigns like branded search delivered exceptional low-cost conversions. This case shows how strategic analytics and hands-on campaign management can dramatically shift performance for technical B2B advertisers.