I’m Lexi Hoebing, a creative director, graphic designer, and brand strategist who partners with teams and stakeholders to turn complex ideas into clear, audience-first visual storytelling. I’ve led and produced brand-aligned campaigns across digital, print, and direct mail, translating policy, financial, and organizational messaging into cohesive work that performs. I also bring an entrepreneurial, operations-minded approach to creative—managing vendors, lead generation, client relationships, proposals, and on-site execution for large-scale events and venues. My background includes holistic brand strategy for multi-location organizations, award recognition through professional and student media, and leadership in community-focused initiatives like the Oklahoma Rainbow Collective.

Lexi Hoebing

I’m Lexi Hoebing, a creative director, graphic designer, and brand strategist who partners with teams and stakeholders to turn complex ideas into clear, audience-first visual storytelling. I’ve led and produced brand-aligned campaigns across digital, print, and direct mail, translating policy, financial, and organizational messaging into cohesive work that performs. I also bring an entrepreneurial, operations-minded approach to creative—managing vendors, lead generation, client relationships, proposals, and on-site execution for large-scale events and venues. My background includes holistic brand strategy for multi-location organizations, award recognition through professional and student media, and leadership in community-focused initiatives like the Oklahoma Rainbow Collective.

Available to hire

I’m Lexi Hoebing, a creative director, graphic designer, and brand strategist who partners with teams and stakeholders to turn complex ideas into clear, audience-first visual storytelling. I’ve led and produced brand-aligned campaigns across digital, print, and direct mail, translating policy, financial, and organizational messaging into cohesive work that performs.

I also bring an entrepreneurial, operations-minded approach to creative—managing vendors, lead generation, client relationships, proposals, and on-site execution for large-scale events and venues. My background includes holistic brand strategy for multi-location organizations, award recognition through professional and student media, and leadership in community-focused initiatives like the Oklahoma Rainbow Collective.

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Work Experience

Director of Marketing & Creative Services at Goodwill Central Oklahoma
November 1, 2023 - Present
Private Events Manager at Oklahoma Contemporary Arts Center
January 1, 2022 - January 1, 2023
Managed private event operations and client-facing execution, ensuring strong guest experiences aligned with the venue’s brand and standards.
Sagac Public Affairs Graphic Design Lead at Sagac Public Affairs
January 1, 2017 - January 1, 2022
Developed and executed brand-aligned digital, print, and direct mail campaigns for national B2C, B2B, and enterprise clients including CVS Health, Prudential, and Walmart PACs. Translated complex financial data, policy issues, and regulatory content into clear, audience-specific visual narratives across multi-platform campaigns. Collaborated with copywriters, project managers, and client leads to deliver cohesive creative under tight timelines and strict brand standards, while managing external vendors for print, signage, and production. Solely managed lead generation, client relations, proposals, contracts, vendor coordination, and on-site execution for a multi-million-dollar arts venue. Generated $250,000+ in event revenue through strategic promotions, partnerships, and community outreach, applying brand storytelling to drive bookings and engagement.

Education

Bachelor of Art at University of Science and Arts of Oklahoma
August 1, 2011 - December 1, 2014
Bachelor of Arts at University of Science and Arts of Oklahoma
January 1, 2014 - September 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Government, Retail, Education, Professional Services