Content and video editor specializing in direct-response UGC-style ads, including hook/ pacing/ retention/ conversion-focused short-form content. Creates ad creatives using CapCut, Adobe Premiere Pro, ElevenLabs, and AI video/image tools, with sourcing and editing workflows tailored to brand requirements.

Les Ann Lising

Content and video editor specializing in direct-response UGC-style ads, including hook/ pacing/ retention/ conversion-focused short-form content. Creates ad creatives using CapCut, Adobe Premiere Pro, ElevenLabs, and AI video/image tools, with sourcing and editing workflows tailored to brand requirements.

Available to hire

Content and video editor specializing in direct-response UGC-style ads, including hook/ pacing/ retention/ conversion-focused short-form content. Creates ad creatives using CapCut, Adobe Premiere Pro, ElevenLabs, and AI video/image tools, with sourcing and editing workflows tailored to brand requirements.

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Experience Level

Expert

Work Experience

Direct-Response Video Ads Editor at Freelance
July 1, 2025 - September 30, 2025
Edited direct-response video ads for DTC/e-commerce brands with a focus on hooks, pacing, retention, and conversions. Created UGC, VSL, AI voiceovers, and AI-generated video creatives for paid social campaigns. Sourced relevant B-roll and UGC-style footage (e.g., TikTok to match script beats), produced multiple hook variations, and adapted creatives using different angles and concepts. Used CapCut, Adobe Premiere Pro, ElevenLabs, Higgfield, and ChatGPT to support editing and AI-assisted creative production while working independently from briefs.

Education

Bachelor of Science in Civil Engineering at Technological Institute of the Philippines
January 1, 2022 - August 18, 2026
Senio High School at Taguig Science High School
January 1, 2019 - January 1, 2021
Junior High School at Taguig Science High School
January 1, 2015 - January 1, 2019

Qualifications

Comprehensive Training Workshop for MIDAS SoilWorks
January 1, 2025 - August 18, 2026

Industry Experience

Education, Media & Entertainment