Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Luis Fernando Barrios Machado, a Creative Director and Art Director with more than two decades in advertising. I lead creative teams, craft brand identities, and design campaigns across ATL and BTL channels, blending graphic design, art direction, and digital storytelling. I specialize in visual storytelling, branding, photography and illustration, with hands-on experience in Photoshop, Illustrator, Premiere Pro, After Effects and AI-powered tools like Midjourney. I thrive in collaborative environments and enjoy turning briefs into compelling visuals.…Hi, I'm Luis Fernando Barrios Machado, a Creative Director and Art Director with more than two decades in advertising. I lead creative teams, craft brand identities, and design campaigns across ATL and BTL channels, blending graphic design, art direction, and digital storytelling. I specialize in visual storytelling, branding, photography and illustration, with hands-on experience in Photoshop, Illustrator, Premiere Pro, After Effects and AI-powered tools like Midjourney. I thrive in collaborative environments and enjoy turning briefs into compelling visuals.

Luis Fernando Barrios Machado

Creative Director, Art Director, Illustrator, +2





Hi, I'm Luis Fernando Barrios Machado, a Creative Director and Art Director with more than two decades in advertising. I lead creative teams, craft brand identities, and design campaigns across ATL and BTL channels, blending graphic design, art direction, and digital storytelling. I specialize in visual storytelling, branding, photography and illustration, with hands-on experience in Photoshop, Illustrator, Premiere Pro, After Effects and AI-powered tools like Midjourney. I thrive in collaborative environments and enjoy turning briefs into compelling visuals.…Hi, I'm Luis Fernando Barrios Machado, a Creative Director and Art Director with more than two decades in advertising. I lead creative teams, craft brand identities, and design campaigns across ATL and BTL channels, blending graphic design, art direction, and digital storytelling. I specialize in visual storytelling, branding, photography and illustration, with hands-on experience in Photoshop, Illustrator, Premiere Pro, After Effects and AI-powered tools like Midjourney. I thrive in collaborative environments and enjoy turning briefs into compelling visuals.

Available to hire

Hi, I’m Luis Fernando Barrios Machado, a Creative Director and Art Director with more than two decades in advertising. I lead creative teams, craft brand identities, and design campaigns across ATL and BTL channels, blending graphic design, art direction, and digital storytelling.

I specialize in visual storytelling, branding, photography and illustration, with hands-on experience in Photoshop, Illustrator, Premiere Pro, After Effects and AI-powered tools like Midjourney. I thrive in collaborative environments and enjoy turning briefs into compelling visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director at Ogilvy & Mather Venezuela

January 1, 2004 - January 1, 2005

Art Director responsible for creative concept development and visual direction for client campaigns in Venezuela.

Art Director at Play Comunicación Creativa

January 1, 2005 - January 1, 2006

Director de Arte overseeing visual design and campaign execution for brands.

Art Director at Ars DDB

January 1, 2006 - January 1, 2010

Director de Arte leading design for integrated campaigns.

Art Director at Fellini Publicidad

January 1, 2010 - January 1, 2011

Director de Arte at Fellini Publicidad handling visual design and campaign projects.

Art Director at Nadds Publicidad

January 1, 2012 - January 1, 2013

Director de Arte at Nadds Publicidad overseeing creative execution for clients.

Art Director at Ars DDB

January 1, 2013 - January 1, 2016

Director de Arte at Ars DDB continuing leadership in campaign design and art direction.

Creative Director at J. Walter Thompson

January 1, 2017 - January 1, 2018

Creative Director at J. Walter Thompson leading creative strategy and visual campaigns.

Creative Director

January 1, 2018 - Present

Director Creativo in Colombia with more than two decades in advertising agencies, overseeing creative direction and design for campaigns across multiple platforms.