Hi, I'm Leda — a Graphic Designer with over 25 years of experience in the industry. I earned my B.A. in Graphic Design in 1999 and have been consistently exploring new technologies to stay current in the ever-evolving field of graphic design. My professional journey has taken me from bustling cities like São Paulo to the cultural hub of Paris before settling in Canada in 2002. I honed in on my graphic design skills during a 5-year tenure in Toronto and eventually found my home in Vancouver, where I currently reside. I pride myself on being both creative and reliable, with a particular passion for photo editing and restoration. In 2022, I embraced freelancing, opening a new chapter in my career. Whether it's branding, web design, visual communication, or breathing new life into vintage photographs, I excel in translating ideas into captivating visuals. I serve as the bridge between concepts and compelling designs, seamlessly blending experience and innovation. I'm eager to collaborate and bring your visions to life in the most visually striking way possible.

Leda Ford

Hi, I'm Leda — a Graphic Designer with over 25 years of experience in the industry. I earned my B.A. in Graphic Design in 1999 and have been consistently exploring new technologies to stay current in the ever-evolving field of graphic design. My professional journey has taken me from bustling cities like São Paulo to the cultural hub of Paris before settling in Canada in 2002. I honed in on my graphic design skills during a 5-year tenure in Toronto and eventually found my home in Vancouver, where I currently reside. I pride myself on being both creative and reliable, with a particular passion for photo editing and restoration. In 2022, I embraced freelancing, opening a new chapter in my career. Whether it's branding, web design, visual communication, or breathing new life into vintage photographs, I excel in translating ideas into captivating visuals. I serve as the bridge between concepts and compelling designs, seamlessly blending experience and innovation. I'm eager to collaborate and bring your visions to life in the most visually striking way possible.

Available to hire

Hi, I’m Leda — a Graphic Designer with over 25 years of experience in the industry.

I earned my B.A. in Graphic Design in 1999 and have been consistently exploring new technologies to stay current in the ever-evolving field of graphic design. My professional journey has taken me from bustling cities like São Paulo to the cultural hub of Paris before settling in Canada in 2002.

I honed in on my graphic design skills during a 5-year tenure in Toronto and eventually found my home in Vancouver, where I currently reside. I pride myself on being both creative and reliable, with a particular passion for photo editing and restoration.

In 2022, I embraced freelancing, opening a new chapter in my career. Whether it’s branding, web design, visual communication, or breathing new life into vintage photographs, I excel in translating ideas into captivating visuals. I serve as the bridge between concepts and compelling designs, seamlessly blending experience and innovation.

I’m eager to collaborate and bring your visions to life in the most visually striking way possible.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer at Piteau Associates Engineering
January 1, 2007 - December 31, 2022
Led graphic design and branding for engineering projects; produced marketing collateral, digital assets, and visuals across print and digital channels; organized project files and workflows to ensure on-schedule delivery; contributed to marketing and communications initiatives across corporate platforms.
Graphic / Web / CAD Designer at Kent Ford Design Group
January 1, 2002 - December 31, 2007
Designed graphics, websites, and CAD assets; collaborated with multidisciplinary teams to create cohesive branding and interactive materials; supported client projects in the Toronto area.
Graphic / Web Designer at Institute La Maison
January 1, 2001 - December 31, 2002
Created graphic and web visuals for institute branding; contributed to marketing materials and site design; ensured brand consistency across channels.
Graphic Designer at Lemax Productions
January 1, 1999 - December 31, 2001
Developed branding identity and digital assets for São Paulo-based production company; designed visuals for print and online campaigns.
Graphic / Web / CAD Designer at Pitéau Associates Engineering
January 1, 2007 - December 31, 2022
Graphic / Web / CAD designer delivering branding, marketing materials, CAD drawings, and client presentations; organized project files and digital assets; supported company websites and SharePoint; contributed to data tracking and cross-functional collaboration to support growth.
Graphic / Web Designer at La Maison Institute
January 1, 2001 - December 31, 2002
Graphic designer creating brand identities, marketing collateral, and website visuals; contributed to visual storytelling and print campaigns; ensured branding consistency across media.
Graphic / CAD Designer at Kent Ford Design Group
January 1, 2002 - December 31, 2007
Graphic and CAD designer delivering brand identities, marketing materials, and design assets for client projects; collaborated with team to produce creative solutions and maintain brand standards.
Graphic Designer at LA MAX Productions
December 31, 1998 - December 30, 2001
Graphic designer producing digital and print campaigns; creating visuals for branding, media distribution, and promotional materials; organized project files and assets for efficient production.

Education

B.A. in Graphic Design at UFPE, Brazil
January 1, 1995 - January 1, 1999
Bachelor of Arts in Graphic Design at UFP E, Brazil
January 1, 1995 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail