Lauren Harshaw

Led growth marketing across demand generation, lifecycle, digital, and ABM for B2B and B2B2C solutions. Partnered with Sales, Product, and Customer Success on target accounts and sales plays. Built full positioning for the newly merged Neumo Payments product (research through message house) and translated it into sales enablement assets (sales slides, sell sheet copy). Turned the positioning process into a repeatable AI workflow and helped build AI governance with sales enablement for customer communications and RFPs, including approval rules.

Stand up or reset marketing and revenue operating models for B2B and B2B2C professional services clients. Defined positioning and go-to-market narratives that translate complex services into compelling buying stories. Designed ABM programs engaging senior decision-makers and shortening enterprise sales cycles (noted impact: 18% shorter cycles).

Led global revenue marketing across AMER, EMEA, and APAC with a lean team supporting channel marketing, ABM, and product marketing. Led brand repositioning and go-to-market strategy through portfolio integration, and built a global campaign center of excellence to improve execution and alignment.