I’m Laura Horon, a senior designer and art director with a 'Swiss Army knife' skillset, making complex information approachable and delightful. I freelance as Art Director & Designer through The Society for Design, LLC, delivering 20+ full-scope projects annually across CPG, education, government, and healthcare. I’m known for presentation design that turns data into impactful stories, brand identity systems that scale, and accessible design (WCAG and 508). Find my portfolio at laurahoron.com.…

Laura Horon

I’m Laura Horon, a senior designer and art director with a 'Swiss Army knife' skillset, making complex information approachable and delightful. I freelance as Art Director & Designer through The Society for Design, LLC, delivering 20+ full-scope projects annually across CPG, education, government, and healthcare. I’m known for presentation design that turns data into impactful stories, brand identity systems that scale, and accessible design (WCAG and 508). Find my portfolio at laurahoron.com.…

Available to hire

I’m Laura Horon, a senior designer and art director with a ‘Swiss Army knife’ skillset, making complex information approachable and delightful.

I freelance as Art Director & Designer through The Society for Design, LLC, delivering 20+ full-scope projects annually across CPG, education, government, and healthcare. I’m known for presentation design that turns data into impactful stories, brand identity systems that scale, and accessible design (WCAG and 508). Find my portfolio at laurahoron.com.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Director of Content & Engagement at GREAT BEND CENTER FOR MUSIC
November 1, 2022 - September 16, 2025
Non-profit using music as a community development tool. Led cross-functional collaboration to manage budgets, timelines, and campaign analysis; end-to-end brand strategy and visual identity across advertising, board and community development, events, fundraising campaigns, program brand identity systems, public relations, and social media. Launched refreshed website with improved content, code, and design; 10x increase in monthly unique visitors; 25x spike in enrollment traffic; 2x improvement in Google PageRank. Developed integrated email and social media campaigns with motion design and interactive storytelling; 10x enrollment increase in flagship educational program and 9x increased social interactions.
Director of Content & Engagement at GREAT BEND CENTER FOR MUSIC
November 1, 2022 - September 16, 2025
Non-profit using music as a community development tool. Led cross-functional collaboration to manage budgets, timelines, and campaign analysis; delivered 100% on-time initiatives across brand, advertising, events, fundraising, and social channels; launched a refreshed website with significant traffic and enrollment gains.
Director of Content & Engagement at Great Bend Center for Music
November 1, 2022 - September 16, 2025
Led end-to-end brand strategy and visual identity across advertising, board development, events, fundraising campaigns, program branding, public relations, and social media for a nonprofit using music as a community development tool. Launched refreshed website and content overhaul, resulting in a 10x increase in monthly unique visitors, a 25x spike in enrollment traffic during program registrations, and a 2x improvement in Google PageRank (mobile and desktop). Developed motion-infused email and social campaigns that drove a 10x enrollment increase in flagship programs and a 9x rise in social interactions.
Senior Art Director at WELLTIVITY (FKA STUDIO 9 DESIGN)
August 1, 2021 - September 16, 2025
Boutique design agency specializing in wellness communications and training. Directed and coordinated designers, consultants, and vendors; delivered 100+ projects annually on schedule and budget; expanded client transactions and reduced creative director workload; built scalable project management system; supported 15+ concurrent campaigns.
Senior Art Director at WELLTIVITY (FKA STUDIO 9 DESIGN)
August 1, 2021 - September 16, 2025
Boutique wellness design agency. Directed and coordinated designers, consultants, and vendors to deliver 100+ projects annually on schedule and on budget; reduced creative director workload and turnaround times, and built scalable project management and archiving systems.
Senior Art Director at Wellativity (FKA Studio 9 Design)
August 1, 2021 - September 16, 2025
Boutique design agency specializing in wellness communications and training. Directed and coordinated designers, consultants, and vendors; delivered 100+ projects annually on time and on budget. Expanded client transactions, reduced creative director workload by serving as the primary point of contact from concept to completion, decreasing project turnaround times by 50% in the first year, and built a scalable project management system supporting 15+ concurrent campaigns. Consistently attracted high-profile clients and earned praise for positivity and creativity.
Graphic Designer at NATIONAL BANK OF ARIZONA
September 1, 2012 - September 16, 2025
Sole print designer for consumer-facing campaigns and internal collateral; earned four awards for excellence in print advertising and environmental graphics; expanded in-house design capacity by 50%; developed and maintained design system documentation; bridged communication gap between marketing and internal clients, improving workflow and stakeholder satisfaction.
Graphic Designer at NATIONAL BANK OF ARIZONA
September 1, 2012 - September 16, 2025
Sole print designer for consumer campaigns and internal collateral; earned four awards for print ads and graphics; expanded in-house design capacity by 50% and developed design system documentation to improve consistency and stakeholder satisfaction.
Graphic Designer at National Bank of Arizona
September 1, 2012 - September 16, 2025
Sole print designer responsible for consumer-facing campaigns and internal collateral. Earned four awards for excellence in print advertising, marketing collateral, and environmental graphics; expanded in-house design capacity by 50% and saved outsourcing costs; developed and maintained design system documentation to improve campaign consistency and enable non-design staff to adhere to brand standards; bridged communication gaps between marketing and internal clients, improving workflow and stakeholder satisfaction.
Freelance Art Direction & Design at The Society for Design, LLC
May 1, 2007 - Present
Freelance art direction and design; manage 20+ full-scope projects annually across CPG, education, government, and healthcare; known for presentation design that turns data into impactful stories; brand identity work, scalable systems, and accessible design (WCAG and 508); deliver multi-channel assets and collaborate with in-house teams to feel seamless.
Freelance Art Direction & Design at THE SOCIETY FOR DESIGN, LLC
May 1, 2007 - Present
Design delivered so seamlessly it's like having an in-house colleague. Manage 20+ full-scope projects annually across CPG, education, government, and healthcare sectors; recognized for presentation design that turns data into impactful stories and for brand identity work with scalable, accessible design (WCAG/508).
Freelance Art Direction & Design at The Society for Design, LLC
May 1, 2007 - Present
Freelance art direction and design overseeing 20+ full-scope projects annually for clients across CPG, education, government, and healthcare. Known for presentation design that turns data into impactful stories, with slides used in investor decks, sales pitches, and keynote presentations that help drive new business opportunities. Expertise in brand identity, long-term scalability, and accessible design (WCAG 2.0/508 compliance).
Editorial Designer at ON THE TOWN MAGAZINE
April 1, 2007 - September 16, 2025
Layout for calendar and feature articles; skillful photo editing reduced reshoots.
Editorial Designer at ON THE TOWN MAGAZINE
April 1, 2007 - September 16, 2025
The arts and entertainment magazine for West Michigan. Independently laid out calendars and features; expert photo editing reduced reshoots and maintained publication quality.
Editorial Designer at On the Town Magazine
April 1, 2007 - September 16, 2025
Layout of calendars and feature articles; performed photo editing and light reshoots to streamline production.

Education

Bachelor of Fine Arts at Kendall College of Art & Design
April 1, 2003 - April 1, 2007
Senior year design agency internship
Bachelor of Fine Arts (BFA), Graphic Design at Kendall College of Art & Design
January 11, 2030 - September 16, 2025
BFA at Kendall College of Art & Design
January 11, 2030 - September 16, 2025
BFA, Graphic Design at Kendall College of Art & Design
January 11, 2030 - September 16, 2025

Qualifications

Inhouse Design Awards, GD USA Magazine
January 1, 2012 - December 31, 2012
Winner of four awards for print ads, marketing collateral, and environmental graphics
Pluralsight Certification
January 1, 2025 - April 28, 2025
Adobe Business Catalyst Fundamentals
January 1, 2015 - April 28, 2015
Pluralsight Certification
Learn UI Design (LearnUI.Design)
January 11, 2030 - September 16, 2025
Learn UI Design
January 11, 2030 - September 16, 2025
Learn UI Design
January 11, 2030 - September 16, 2025

Industry Experience

Consumer Goods, Education, Government, Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Financial Services

Skills

Experience Level